"I CAN change the title later, right?"

John Holt
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"I CAN change the title later, right?" Podcast

Quick, actionable tips to help business owners sell more stuff, earn more money, and make their life easier. Hosted by copywriter, magician, comedian, father of two, and Tunnocks Teacake aficionado, John Holt.

  1. 20/09/2021

    Make money by giving your customers what they DON’T want

    FREE email prompts, copywriting tips, client-getting ideas, and MORE are all waiting for you inside my "GOOGLE DRIVE OF AWESOMENESS!!!!". Go here to get immediate access: https://insertgaghere.com/email (I did mention it was FREE, right?) Here's the link again: 👉 https://insertgaghere.com/email/

    5 min

  2. 16/09/2021

    Show me your FLUFF!

    Most copywriters advise cutting all the fluff out of your marketing, to make it tight, punchy, and powerful. Here's why I think they're wrong... FREE email prompts, copywriting tips, client-getting ideas, and MORE are all waiting for you inside my "GOOGLE DRIVE OF AWESOMENESS!!!!". Go here to get immediate access: https://insertgaghere.com/email (I did mention it was FREE, right?) Here's the link again: 👉 https://insertgaghere.com/email/

    2 min

  3. 14/09/2021

    Are you making your customers burns too many calories?

    FREE email prompts, copywriting tips, client-getting ideas, and MORE are all waiting for you inside my "GOOGLE DRIVE OF AWESOMENESS!!!!". Go here to get immediate access: https://insertgaghere.com/email (I did mention it was FREE, right?) Here's the link again: 👉 https://insertgaghere.com/email/

    2 min

  4. 13/09/2021

    Want more customers and perfect clients replying to your emails? Do these TWO things

    FREE email prompts, copywriting tips, client-getting ideas, and MORE are all waiting for you inside my "GOOGLE DRIVE OF AWESOMENESS!!!!". Go here to get immediate access: https://insertgaghere.com/email (I did mention it was FREE, right?) Here's the link again: 👉 https://insertgaghere.com/email/

    5 min

  5. 10/09/2021

    Is it possible to write a sales page WITHOUT agitating your customer's pain points?

    I think so.   I also think there's a BIG advantage to doing so. One that might help you pick up a few more sales...   Grab your FREE email prompts, copywriting tips, client-getting ideas, and MORE inside my "GOOGLE DRIVE OF AWESOMENESS!!!!". It's all waiting for you here: https://insertgaghere.com/email (I did mention it was FREE, right?)   Here's the link again (this time with a pointy emoji!):    👉 https://insertgaghere.com/email/

    4 min

  6. 27/08/2021

    #49 - How to reach 5X as many customers... with NO extra work!

    Or... why you SHOULDN'T be marketing to your die-hard fans. FREE email prompts, writing tips, client-getting ideas, and MORE at https://insertgaghere.com/email

    5 min

  7. 16/08/2021

    #48 - A better way of handling objections

    "The better you are at handling objections, the more sales you'll make" - Gary Lineker. Fine. He didn't say that. Doesn't mean it's not true though. I've been thinking about objections recently and I've discovered a new - maybe even better - way of handling them. Use this and not only will your customers no longer care about the objection... they'll be even more eager to get their hands on your offer. Maybe. I don't know. Worth a shot though, right? Also in this episode, you'll discover: - The FOUR different colours of post it notes I possess and where I keep the on my desk for easy retrieval. (SPOILER: It's on the left-hand side, so I don't knock over my coffee onto them, but at least try and act surprised when I reveal it) - How I chose to use the word "slapdash" (was I referring to my approach to bullet points? No... because I use "lackadaisical" for that!) - The ONE thing (and there IS only one) that I ALWAYS do after AFTER launch, regardless of whether it's for me or a client. (If you think you're in for a big surprise... you're wrong. It's so bloody obvious I'm beginning to wonder why I'm even typing these words) - The moment when I manage to both NOT promote my course, but I  struggle to remember what it actually is (Can one man really be so incompetent? Watch this video and blast away those doubts!) - Possibly the weirdest hand gesture you've ever seen, as I say the words "mini-tada" (with no irony whatsoever) - The one simple question you can ask that will double, triple, quadruple, or even septanonatasticzooogle your sales... and how to do it the right - no sleazeball - way (like without making up words like "septanonatasticzooogle") - The one thing I'd change next time I launch... aside from my underwear - Y ewe don't kneed 2 B an grate writerer two bee a gud cop-ee-right-errrr. ... and VERY little else! - - - Oh, and while you're here... Don't forget to grab your freebies at https://insertgaghere.com/email. You'll get access to my GOOGLE DRIVE OF AWESOMENESS!!!! - FREE email prompts, writing tips, client-getting ideas, and MORE. Check out the other episodes for even more strategies you can use to make more money here: Podcast: https://insertgaghere.com/podcast Videos:https://insertgaghere.com/video

    8 min

  8. 12/08/2021

    #47 - How to write a "Stoic" sales page

    If you've ever been daunted by the idea of creating a sales page, this episode's for you. You'll discover: - The 2,000-year approach to writing sales pages that eliminates every single ounce of stress and struggle - Why you shouldn't be focusing on SPEED (and not just because it's a bloody awful movie) ... and what you should be focusing on instead (HINT: it doesn't rhyme with Chrysanthemum!) - The name of ONE of the philosophy books I own (if you've been wondering what's on my bookshelf... you might want to get out more) - Why you should be ______ on _____ over _____ (and why too many _____ in a _____ of ______ is a _____ pain in the _______) - My "never before seen" reading from a book technique that will leave you stunned (will I fluff my lines, throw the book out of the window and kill my dog in a blind rage? There's only one way to find out!!!!!) - How much I sweat in a baking hot room when I forget to open the window before I hit record (SPOILER: My weight loss DVD, 'Toasty With Holty' will be out, via my OnlyFans site, in December) - The only metric that counts when it comes to marketing (if you think it's how Panini stickers you collected as a child... you're wrong!) ... and VERY little else! - - - Oh, and while you're here... Don't forget to grab your freebies at https://insertgaghere.com/email. You'll get access to my GOOGLE DRIVE OF AWESOMENESS!!!! - FREE email prompts, writing tips, client-getting ideas, and MORE. Check out the other episodes for even more strategies you can use to make more money here: Podcast: https://insertgaghere.com/podcast Videos:https://insertgaghere.com/video

    4 min
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Quick, actionable tips to help business owners sell more stuff, earn more money, and make their life easier. Hosted by copywriter, magician, comedian, father of two, and Tunnocks Teacake aficionado, John Holt.

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