048: The State of the Media - feat. Cision

Pitching PR

In this episode of the Pitching PR podcast, I chat with Kristen Sala  from Cision Media Monitoring and she shares her findings from the 2019 State of the Media Report. We chat about the public’s trust in the media and the complicated relationship between journalists and social media. She also shares Cision's key tips for how PR professionals should engage the media and the data behind their findings.  

Relevant Links:

  • https://www.cision.com/us/resources/white-papers/2019-sotm/
  • Lesley from Pitch Graphic Design

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