Creating a Safe and Effective Skin Care Brand

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What does it take to really create safe and effective skin care and not just buzz wordy 'clean beauty'? When it comes to skincare, less is more! It might sound surprising, but our skin doesn’t require a complicated 10-step routine to stay healthy. When you’re shopping for skincare, try to look past the trendy buzzwords and fancy packaging. Instead, find brands that use safe and effective ingredients that have been clinically tested to show they work and align with your values. It’s all about choosing products that help your skin stay radiant and healthy, no quick fixes, gimmicks or hype here!

Tune in to this week’s podcast with Amy Gordinier as she discusses creating skin care products that dermatologists trust, covering everything from clinical testing to ingredient safety. 

Key Takeaways:

- Make sure your product is well preserved.

- Safety is far and away the most important.

- Understand the products you're purchasing and their formulation methodology.

- Dermatologists are the skin experts and should be listened to.

- Clean beauty lacks a defined definition, so be cautious.

- Collaboration with dermatologists enhances product efficacy.

- Rigorous testing is essential for skincare products.

- Avoid overusing trending ingredients in formulations.

- Consider the holistic approach to skincare.

- Preservatives are necessary for product safety.

Since Amy launched Skinfix in 2014, she has pioneered the clean clinical category of skincare and brought the conversation of skin barrier health to Sephora. After graduating from Princeton University,Amy lived in New York and London working for some of the biggest names in beauty, from L’Oréal to Jo Malone, before moving to the Canadian coastal city of Halifax, Nova Scotia to start a family. It was there that she met the great, great granddaughter of the British pharmacist who created the heritage Skinfix healing balm. 

She was captivated by the powerful formula that the family had passed down through five generations and blown away by the hundreds of hand-written testimonials that they had amassed from people who had used it to heal some of the most serious skin concerns. Since then, she and her team have followed the methodology of using a high level of proven active ingredients at their clinically validated levels to replenish and maintain the vital skin barrier. The Skinfix team works closely with dermatologists to develop therapeutic skincare that is clinically proven to work and will continue until they have helped heal every skin concern that they possibly can. She is also the host of Total Skin Nerds podcast, which features in-depth conversations with top doctors and skin care authorities on a crusade to change how skin is cared for, treated, healed, experienced and talked about. 

Skinfix:

Website: https://ca.skinfix.com/

Instagram:https://www.instagram.com/skinfixinc/

LinkedIn: https://www.linkedin.com/company/skinfix/

TikTok: https://www.tiktok.com/@skinfix?lang=en 

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