The Making Of: Glo Atanmo

Glo Atanmo is a creative entrepreneur, digital marketer, and Founder of The Life Leap, a program that guides people in making big life transitions.

After venturing to almost 100 countries across 6 continents, her digital storytelling has landed her in Oprah Magazine and Forbes, while she’s partnered with brands like Google, Facebook, Instagram, Target, Delta Air Lines, GoPro, Adobe, and more, on marketing campaigns that went on to reach tens of millions of people through viral content.

In this conversation, we get real. Glo shares her childhood experiences of feeling misunderstood and isolated, which led her to turn to the internet as a way to connect with others. She discusses the pros and cons of her lifestyle as a travel blogger, including the lack of sleep and the strain on her health. 

She also talks about the importance of using her voice and sharing her authentic experiences, even when it may be controversial and leads to threats to her personal safety.

Topics include:

• How being authentic and using your voice can lead to new opportunities and connections
• The importance of protecting your mental health as a content creator and entrepreneur
• How Glo diversifies her revenue streams to build a sustainable career and reduce reliance on a single source of income
• Owning who you are and living in alignment with your values

Episode Chapters:

00:00 Childhood Experiences and Turning to the Internet

02:42 Studying Abroad and Working at Harlaxton College

07:59 Embracing Experimentation and Trying New Things

25:54 Using Your Voice and Dealing with the Emotional Weight of it

32:01 Pros and Cons of the Travel Blogger Lifestyle

37:53 Protecting Your Mental Health and Finding Peace

47:00 The Process of Creating Content

52:08 Diversifying Revenue Streams

01:08:33 The Value of Mentors and Coaches

01:13:12 Building a Community of Growth and Vulnerability

You can connect with Glo here (https://www.thelifeleap.com/) and her IG here (https://www.instagram.com/glographics/)

This episode also featured Amy Palmer, podcast host of Blueprint Breakers and digital creator for midlife women who are living a non-traditional life. You can connect with her here: https://linktr.ee/amypalmer.today

This show is produced and presented by Circle, where creators turn pro.