The Making Of: Jay Clouse

Jay Clouse is the founder of Creator Science, a media company centered on helping professional creators grow their businesses. With a combined audience of 200,000+, Jay is a powerful voice and thought leader in the creator economy.

From his early love of video games to his time as a reporter shaping his storytelling skills, Jay shares how these experiences paved the way for his entrepreneurial ventures, the strategies he used to scale his business, and how to provide real value to your audience. He also opens up about balancing business and personal life, navigating the competitive world of content creation, and how fatherhood has reshaped his approach to time and priorities.

If you’re ready to grow your creative business while staying focused on what matters most, this conversation is for you!

Episode Chapters:

00:00 Introduction and Young Jay

02:42 Influence of Video Games and Teaching

07:51 Lessons from Jay's Experience as a Reporter

13:23 Transitioning to Entrepreneurship

19:30 Building Unreal Collective and Joining SPI Pro

27:43 Navigating the Challenges of Leadership

36:26 Hiring and Balancing Business and Personal Life

38:21 Growing a Newsletter: Providing Value and Refining Content

43:56 Membership Communities: Recurring Value and Direct Communication

57:21 Content Creation as a Competitive Sport: Focus on Engagement and Uniqueness

01:02:15 The Role of AI in Content Creation

01:06:26 Efficiency and Removing Single Points of Failure for Business Success

01:11:26 Interview with Aurora Lucas

You can connect with Jay here (https://creatorscience.com/) and learn more about The Lab here (https://join.creatorscience.com/).

This episode also features a special story from a member of The Lab, Becky Pierson Davidson. Becky is a community driven product strategist helping brands and businesses leverage community to grow their impact. You can connect with Becky here: https://www.beckypierson.com/

This show is produced and presented by Circle, where creators turn pro.