Useful Creator - I help professionals become Consistent Video Creators

Juma Bannister | Video Strategist, Creator & Trainer
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Hi, I’m Juma 👋🏾 I help professionals become confident, consistent, skilled video creators. (The podcast has undergone a bit of a shift, this is the new focus) On the Useful Creator Podcast I talk to people who are actually doing the work; professionals using video to grow their careers, creators building full-time businesses, and the teams behind the scenes making it all happen. Together, we unpack their mindset, strategies, and creative process, so you can learn what works and how to apply it to your own content creation journey. jumabannister.com  To stay up to date, hit the bell icon for alerts and use the links below to follow me on socials. 😎 https://www.linkedin.com/in/jumabannister https://www.facebook.com/jumab https://www.tiktok.com/@jumabannister https://www.instagram.com/jumabannister/

  1. 10 SEPT

    The Rejection That Made Me a Better Creator. ft. Guest Host Lorenzo Hodges

    What if rejection was the very thing that made you a better creator? In this episode of the Useful Creator Podcast, Guest host Lorenzo Hodges interviews me and we explore the lessons that shaped my creative journey, from the precision of print design to the wild west days of early web animation. Here’s what you’ll discover in this conversation: How rejection early on built resilience and sharpened my eye for detail. Why trial and error is the secret weapon of every great creator. The surprising connection between useful content and innovation. And the mindset shifts that turn problems into opportunities. If you’ve ever struggled with creative setbacks, or wondered why some content connects while others flop, this episode is packed with insights to help you level up as a creator. This is part 1 of a two part series. Don't forget to come back for part two: 🔗 Connect with our guest host Lorenzo Hodges: https://www.linkedin.com/in/lorenzohodges/  Follow me: 📩 Join my newsletter: https: https://jumabannister.com/newsletter/ 💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister/

    52 min

  2. 28 AUG

    What Happens When a CEO Becomes a Creator? ft. Kendal St Louis

    What happens when a business owner decides to stop hiding behind their company logo and start creating content? In this episode of Useful Creator I sit down with Kendal St. Louis, a CEO who made that exact decision and completely transformed his business and personal brand. We dive into: ✅ Why Kendal started creating content (and the fears he had to overcome) ✅ The unexpected benefits of putting yourself out there ✅ How content shifted his role from operator to thought leader ✅ Practical tips for business owners who want to start but feel stuck If you’ve ever wondered whether creating content is worth it, this episode will change how you think about visibility and growth. 🔗 Connect with Kendal: https://www.instagram.com/mrladnekofficial/ ▶️ Check out his podcast on YouTube: https://www.youtube.com/@daigoodtalk9873 Follow me: 📩 Join my newsletter: https: https://jumabannister.com/newsletter/ 💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister/

    43 min

  3. 05/12/2024

    Client Winning SEO Strategy - Teacher: Sam Dunning

    In this episode of the Useful Content Podcast, host Juma welcomes Sam Dunning, an expert in B2B strategy and SEO, to discuss the intricacies of SEO for B2B companies. Sam shares insights on addressing tough questions upfront through FAQs, implementing a bottom-up approach to SEO focused on commercial intent and sales readiness, and the importance of understanding your target audience. They explore the steps for developing an effective SEO strategy, judging keyword intent, and leveraging technical SEO without overcomplicating it. Sam emphasizes the role of building content that is useful, transparent, and answers real questions from sales calls to build trust and convert prospects into clients. They also discuss the benefits of using YouTube in SEO and determining when to outsource SEO efforts. Additionally, Sam highlights the importance of continuously updating your website based on client feedback to ensure it meets the needs of your prospective clients. 00:00 Introduction to Sales Call Challenges 00:48 Welcome to the Useful Content Podcast 00:54 Meet Sam Dunning: B2B Strategy and SEO Expert 02:12 Understanding B2B SEO Mistakes 03:18 The Importance of Bottom-Up SEO Approach 04:02 When Should Companies Invest in SEO? 06:19 Paid Ads vs. Organic Search 09:55 Zero Click Search: Impact on SEO 12:37 Connecting SEO to Sales 15:43 Steps to Effective SEO for Revenue Generation 25:56 Addressing Real Customer Questions 27:01 Building a Best-in-Class Page 27:23 Technical SEO Simplified 29:41 In-House vs. Outsourcing SEO 32:33 Leveraging YouTube for SEO 35:01 Effective Blog Strategies 37:38 Structuring Your Website for SEO 41:50 Continuous Website Improvement 44:52 The Ultimate SEO Rule 46:02 Conclusion and Contact Information

    50 min

  4. 28/11/2024

    Your Marketing Plan Needs Brand Strategy - Teacher: Itir Eraslan

    This is Itir Eraslan is the founder of IE Brand Consulting, a marketing boutique focused on brand strategy, marketing planning, and team design for mid-sized companies aiming for growth. She helps B2C and B2B clients build impactful brand identities and execute strategic marketing initiatives that strengthen their market position. And today on Useful Content Itir and I talk about the importance of brand strategy and marketing planning, emphasizing the need to tailor tactics based on business goals, budgets, and resources. Itir Shares on: → The process of gathering market and customer insights → How to navigate common pitfalls in developing brand and marketing strategies. → Why you content should align with your Brand Strategy. Connect with Itir: Linkedin: https://www.linkedin.com/in/itireraslan Instagram: https://www.instagram.com/itireraslan   Listen to the audio Version: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl   APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688   Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister   Submit your Questions! https://jumabannister.formaloo.me/questions   Thanks for listening.   Produced by Relate Studios: www.relatestudios.com   Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister

    55 min

  5. 21/11/2024

    Get Better Results Doing Less on Linkedin - Teacher: Gus Bhandal

    This is Gus Bhandal Marketing strategist, social media specialist, and LinkedIn trainer for service-sector businesses.He helps you to amplify your voice and increase your visibility, for long-term sustainable business growth. In this episode of the Useful Content Podcast, Juma speaks with Gus Bhandal on strategies to make Linkedin more Effective and Efficient.  Gus shares on: → Using LinkedIn Sales Navigator to find ideal clients. → How to maintain authenticity on the platform.  → Using daily, weekly, and monthly tasks to optimize LinkedIn PLUS!  Why you should NEVER join an Engagement POD. 00:00 The LinkedIn Engagement Pod Experience 00:52 Introduction to Useful Content 00:58 Meet Gus Bandel: LinkedIn Trainer 02:08 The Power of LinkedIn Search 04:12 Understanding LinkedIn Sales Navigator 06:24 The Importance of Active Connections 11:45 Personalizing Connection Requests 17:39 Effective and Efficient LinkedIn Strategies 22:45 The Importance of Consistency on LinkedIn 23:00 Engaging Authentically on LinkedIn 25:47 Balancing Personal and Private Content 28:17 The Reality of Viral LinkedIn Posts 32:22 Red Flags to Avoid on LinkedIn 37:04 The Pitfalls of Engagement Pods 42:11 Final Tips for LinkedIn Success Connect with Gus: https://www.linkedin.com/in/mguruuk Listen to the podcast: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister

    46 min

  6. 14/11/2024

    5 Practical Video Marketing Tactics for Success - Teacher: Juma Bannister

    In this episode of the Useful Content Podcast, guest host Christine McLean Lewis interviews video marketing expert Juma Bannister about effective video marketing tactics. Juma defines video marketing and emphasizes the importance of engaging content that builds trust with the audience. He discusses five core tactics: teaching first and selling later, using storytelling, showing your process, borrowing authority through collaborations, and maximizing content creation styles. The episode also touches on the importance of finding a personalized approach to content creation and assessing video content performance through tools like Kleo. The conversation concludes by discussing what constitutes success in video marketing and the importance of defining clear goals. 00:00 Introduction to Content Creation Strategies 00:49 Welcome to the Useful Content Podcast 02:04 Defining Video Marketing 06:38 Educational Content: Teach First, Then Sell 16:23 The Power of Storytelling in Video Marketing 22:00 Showcasing Your Process 24:40 Borrowing Authority Through Collaboration 27:19 Leveraging Authority Through Video Content 29:09 Types of Video Content Creators 30:21 Spontaneous Content Creators 31:39 Batch Content Creators 32:23 Core Content Creators 33:33 Assessing Your Content Creation Style 34:49 Using Tools to Analyze Content Performance 40:32 Defining Success in Video Marketing 42:57 Final Thoughts and Takeaways 44:41 Post-Show Conversation Guesting on my own podcast today...who woulda thunk! Thanks to Christine McLean Lewis for being the host today You can find her here: https://www.linkedin.com/in/christine-mclean-lewis/ Listen to the podcast: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister

    48 min

  7. 07/11/2024

    Position Your Brand With Authority - Teacher: Winston A. Henderson

    In this episode of the Useful Content Podcast, Juma and returning guest Winston Henderson discuss the crucial importance of intentional market positioning for businesses. With a focus on understanding the intricacies and nuances required for effective positioning, Winston shares his expertise on how companies can differentiate themselves in a crowded market. The discussion covers practical components such as creating a value proposition canvas, conducting a business assessment, and interviewing clients to identify their needs and challenges. Winston also emphasizes the impact of AI-generated content and the necessity for businesses to position themselves uniquely rather than broadly. Tune in for a detailed exploration of positioning strategies and real-world examples to help your business stand out and thrive. 00:00 Introduction to Positioning 00:57 Welcoming Winston Henderson 01:33 The Importance of Positioning 04:04 Challenges in Positioning 12:08 Insights from April Dunford's Book 12:59 Learning from Fletch PMM 15:20 Developing a Positioning Statement 21:35 The Need for Consistent Positioning 23:21 Levels of Positioning 24:26 Practical Exercise on Positioning 25:09 Understanding Client Problems 26:13 Defining the Better Way 27:21 The Authority Branding System 28:26 Business Assessment and SWOT Analysis 31:35 Client Research and Interviews 33:09 Creating the Flowchart 33:52 Positioning and Problem Resonance 38:14 Challenges in Positioning 39:18 Implementing the New Positioning 44:49 Overcoming Resistance to Change Connect with Winston: https://www.linkedin.com/in/the-content-marketing-guy/ Listen to the podcast: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister

    58 min

  8. 31/10/2024

    How to Start Sending Video DMs on Linkedin - Teacher: Jarrod Best Mitchell

    In this episode of the Useful Content Podcast, Juma interviews Jarrod Best Mitchell, a sales trainer and LinkedIn coach well known for his content and vibrant yellow attire. The discussion begins with the importance of video content and personalization in direct messages to stand out on LinkedIn. Jarrod shares his journey from corporate roles to becoming a full-time entrepreneur based in Trinidad and Tobago. The conversation covers the effectiveness of video content, Jarrod's content creation process, and the criticality of developing one's style. Jarrod also discusses his interaction with LinkedIn's platform and community, emphasizing constant engagement and evolution in content strategies. They delve into practical tips for optimizing LinkedIn profiles and leveraging personal video DMs for building connections. The episode underscores the significance of consistent content creation and personalized engagement in achieving business success on LinkedIn. 00:00 The Importance of Video in Client Engagement 00:56 Introduction to the Useful Content Podcast 01:36 Meet Jarrod Best-Mitchell: Sales Trainer and LinkedIn Coach 02:47 The Power of Content in Sales 04:11 Jarrod's Content Creation Process 07:50 Developing Your Unique Content Style 11:50 Transitioning to Entrepreneurship 14:06 Why LinkedIn is the Best Platform for B2B 21:52 Recognition and Achievements 24:01 The Impact of Consistent Content Creation 27:00 The Power of Personalized Video Messages 28:01 Building Connections on LinkedIn 32:01 Secrets to Effective DM Strategies 33:15 Crafting the Perfect DM Script 42:30 The Importance of Content Over Profile Optimization 43:59 Future Directions and Aspirations 47:46 Concluding Thoughts and Final Advice Connect with Jarrod: linkedin.com/in/jarrodbestmitchell Listen to the audio Version: SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister

    52 min
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About

Hi, I’m Juma 👋🏾 I help professionals become confident, consistent, skilled video creators. (The podcast has undergone a bit of a shift, this is the new focus) On the Useful Creator Podcast I talk to people who are actually doing the work; professionals using video to grow their careers, creators building full-time businesses, and the teams behind the scenes making it all happen. Together, we unpack their mindset, strategies, and creative process, so you can learn what works and how to apply it to your own content creation journey. jumabannister.com  To stay up to date, hit the bell icon for alerts and use the links below to follow me on socials. 😎 https://www.linkedin.com/in/jumabannister https://www.facebook.com/jumab https://www.tiktok.com/@jumabannister https://www.instagram.com/jumabannister/

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