Stories and Strategies

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Channel • 11 Shows

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Updated 11 Aug

15/09/2024

How CEOs and Other Senior Executives Are Using Digital Media

As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital platforms to shape their public personas, engage with critical social issues, and build direct connections with key stakeholders. A new report explores the public relations and communications strategies behind these efforts and how this shift is redefining leadership in the digital age. Listen For 6:32 Executives are Moving Beyond Just Sharing Company News 9:51 Authenticity and Thumb-Stoppers 13:33 Building a Consistent Voice 16:24 Multi-Channel Presence 19:14 Answer to Last Episode’s Question From Guest Shayoni Lynn Guest: Akeem Anderson, H Advisors Abernathy LinkedIn Rate this podcast with just one click Stories and Strategies Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode Support the show

15/09/2024

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25 min
06/10/2024

AI Issues in Content Creation: Striking a Balance Between SEO and Authenticity

We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm. As content creators, we’re constantly faced with the dilemma: Should we prioritize crafting engaging, meaningful stories that resonate with our readers, or should we focus on hitting those all-important keywords that boost our SEO rankings? The rise of semantic SEO adds yet another layer to this puzzle, as it pushes us to consider not just the words we use, but the intent and sentiment behind them. In this episode, the Search Dilemma: Human Eye or Algorithm? Listen For 3:34 Prioritizing Human-Centric Content 5:31 Google’s Evolution and its Impact on SEO 15:27 Testing and Personalization 21:20 Answer to Last Episode’s Question from Guest Dallas Taylor Guest: Vince Nero, Buzzstream X | LinkedIn Rate this podcast with just one click Stories and Strategies Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode Support the show

06/10/2024

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26 min
05/05/2024

PRSA’s Strategy to Out-Communicate Misinformation

The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and a battle we need to be honest about… we’re losing. At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged: We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist)We need to emphasize the importance of community-based listening and education, advocating for civil discussion to foster a more informed and respectful publicThe PR industry needs to become a trusted entity by reinforcing integrity and reliability across all communication channelsListen For 3:54 A Stakeholder Engagement Process for Addressing Misinformation 10:04 Community Level Education Strategies 13:56 Focus on Building Trust 18:26 Civility and Constructive Discourse Guest: Ray Day LinkedIn PRSA News Release Download the Guidebook Rate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode Support the show

05/05/2024

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25 min
26 AUG

Africa’s Missing Seat at the Global Public Relations Table

Ayeni Adekunle Samuel argues that Africa is often misunderstood or reduced to oversimplified stereotypes by global brands, agencies, and even tech platforms. Despite Africa’s complexity, diversity, and economic importance, key decisions — including PR, marketing, and tech strategies — are still shaped in places like New York and London, often without African expertise or context. Ayeni shares his personal journey as a Nigerian entrepreneur building a pan-African and international PR firm, highlighting both the structural barriers (like bias, access to capital, lack of representation) and the opportunities (especially in areas like AI and local innovation). Listen For 4:15 The Africa Strategy Mistake Global Brands Keep Making 7:41 The Case for Local Advisors 12:36 PR Prejudice: The Hidden Hurdles African Firms Face Abroad 16:30 Africa Has Talent, But Not Opportunity 17:10 Answer to Last Episode’s Question from Guest David Gallagher Guest: Ayeni Adekunle Samuel Website | Email | Instagram Stories and Strategies Website Curzon Public Relations Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show

26 Aug

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24 min
02/08/2023

The Importance of Empathy in Crisis Communications – Part Two with Jon Lovink

Send us a text When it comes to crisis communications there’s nothing more important than empathy. The ability to demonstrate sincere concern and understanding for people becomes the catalyst for fostering trust and support. People need to know you care, before they care what you know. In part two of Mike’s chat with Jon Lovink – empathy, and why you should care about it. Guest: Jon Lovink, Lovink Media Email Jon jlovink@lovoinkmedia.ca Website https://lovinkmedia.ca/ Follow The Safety Moment via Utility Safety Partners on Twitter @Utility_Safety We’re also on Instagram @click_before_you_dig Got an episode idea? info@utilitysafety.ca

02/08/2023

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24 min
17/05/2023

How Best Practices Evolve

Send us a text A best practice is generally understood to be a professional procedure that is accepted or prescribed as being the most correct, or most effective. But what exactly goes into determining best practices? And when should a best practice evolve into legislation? Gordon Campbell is an OQ Evaluator with ACON Utilities in Ontario. He’s worked in best practices with the ORCGA and the CCGA. Ed Plant is with TEP Right of Way Coordination and a former City of Edmonton Right of Way manager and roadway designer. Guests: Gordon Campbell, Chair CCGA Best Practices Committee CCGA Best Practice Committee Ed Plant, Chair Utility Safety Partners Best Practices Committee Follow The Safety Moment via Utility Safety Partners on Twitter @Utility_Safety We’re also on Instagram @click_before_you_dig Got an episode idea? info@utilitysafety.ca

17/05/2023

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35 min
7 JAN

Reimagining School Marketing: Partnering, Not Promoting

Rate this podcast with just one click In today’s crowded digital landscape and with marketing budgets tighter than ever, brands are looking for fresh, innovative ways to connect with younger audiences. One emerging frontier? K-12 schools. These classrooms are no longer just hubs of learning—they’re evolving into powerful spaces where brands can make a meaningful impact while building long-term affinity. Whoa… you mean vending machines for soft drinks and chips? No. From sponsoring STEM programs to supporting arts initiatives and even helping address teacher burnout, brands are finding creative, value-driven ways to engage. But how can marketers navigate this opportunity ethically, ensuring their efforts genuinely support students and educators? Let’s explore how to strike the right balance in this delicate but promising space. Listen For 6:45 Kleenex’s “Heroes of the Classroom” Campaign 9:12 Key Metrics and Emotional Engagement 12:16 Core Principles: Jersey Mike’s Community Engagement 19:16 Recognition Programs: Kroger’s High School Initiative 21.42 Answer to Last Episode’s Question from Guest Frank Strong Guest: Karl Mawhinney Website | X | LinkedIn | Instagram Campaigns Karl mentioned Costco/Kleenex Big 5 Sporting GoodsCM Facebook Stories and Strategies Website Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode Support the show

7 Jan

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27 min
17/12/2024

Why is My CEO so BORING on Social Media?

Rate this podcast with just one click Executives are finally beginning to understand the power of participating in digital channels. “What if I mess up?” “Why would anyone want to hear from ME?” Those WERE the common excuses until about five years ago when the trend lines changes and it was more common for executive leaders to BE on social media than not. Still, most sound like cheerleaders for their company don’t they? We aren’t REALLY getting to know them, just where they work and a less-than-subtle message about why we should support or even patronize their organization. How to help them sound more authentic? More real? Maybe there is a way. Listen For 08:12 Playing it Safe: Executives “Dipping Toes” in Social Media 09:11 Frank Cooper’s LinkedIn Masterclass 10:30 Sarah Blakely’s Authentic Instagram Approach 14:05 Injecting Personality Into Executive Communication 15:42 Connecting Through Emotion, Humor, and Value 22:20 The Professional-Authentic Balance for Executives 23:18 Crafting a Narrative Framework for Digital Success 24:35 Answer to Last Episode’s Question From Guest Dr Karen Hills Pruden Guest: Jess Jensen Website | email| LinkedIn | X Stories and Strategies Website Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode Support the show

17/12/2024

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30 min
02/06/2024 · BONUS

FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously. Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, why B2B businesses don't have to be boring, the importance of communicating to the rest of the C-Suite in their language. Guest Linda Boff LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm. Support the show

02/06/2024 · Bonus

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52 min
26/11/2024

Has JAGUAR Committed Brand Suicide?

We want to hear from you https://podcast.storiesandstrategies.ca/survey Rate this podcast with just one click Jaguar is one of the most iconic luxury car brands in the world, known for its sleek designs and powerful engines. But has the company made a fatal mistake that could impact its future? It’s rebranding, launched last week, has drawn widespread and almost universal criticism. One writer even called it “Imminent Brand Immolation.” Is this the end of Jaguar? Or does a cat always land on its feet? Listen For 4:59 The Cat is Dead: First Reactions to the Jaguar Rebrand 6:38 Blue Steel, But Make it Jaguar 7:46 Did Jaguar Set its Identity on Fire? 14:26 Pissing Off Your Loyal Audience: Bold or Brain Dead? 17:27 Living Your Values vs Alienating Your Base? 19:30 Save the Cat: Imagine a Jaguar Brand Turnaround Guest: Tyler Chisholm Website | Email | X | LinkedIn | Instagram | YouTube | Facebook Listen to Tyler’s podcast Collisions YYC Rate this podcast with just one click Stories and Strategies Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode Support the show

26/11/2024

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24 min

Whether your focus is global, or community-targeted, Stories and Strategies produces attention-grabbing podcasts. We take the time to understand your business strategy and how a podcast weaves into that. Then, we develop content that’s engaging, entertaining, and driven by measurable results. Our team is comprised of seasoned professionals in audio and video production, strategic communications and marketing planning, as well as presentation training.

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