118. Cracking Instagram's Algorithm in 2024 w/ Kane Kallaway

What's up Rock Nation, today we welcome Kane Kallaway. Kane is a short form content master, and has documented his journey of going full time as a creator for a full year through his weekly newsletter, Blueprint. Kane is one of the most analytical guests we've had on when it comes to content, and truly knows what makes a piece of content viral. We love his thought process when it comes to being a creator, and how he looks at his journey in decades, instead of months or years.

Check out Kallaway here:

https://www.instagram.com/kanekallaway/

https://beacons.ai/kallaway

https://www.youtube.com/watch?v=m88OV10vRLA

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Timestamps:

0:00 - Trailer

1:27 - Intro

2:50 - One Handed Crack

4:25 - Kane’s decision to go full time with content

5:12 - Kane’s Newsletter “Blueprint”

7:29 - Clarity comes from writing

8:09 - The real challenge with consistency

8:59 - Kane’s daily routine

11:33 - To win, you have to go native on every platform

13:07 - Kane’s editing process

14:06 - Kane’s journey to becoming a full time creator

17:14 - How long Kane let himself fail

19:07 - You need delusion self belief

20:35 - You need something to run from to become successful

23:06 - Tracking analytics weekly keeps you honest

25:11 - How Kane deals with inconsistent income as a creator

26:49 - You have to pick the game you want to play

30:11 - You can either set your purpose, or have a purpose set for you

30:44 - Business model vs lifestyle fit

31:58 - 505 Media Consulting Session

38:23 - Things 505 is doing well VS not

39:41 - Attribution of Fandom

42:31 - How often a creator should post

48:02 - How in tune is kane with his followers

48:25 - What META/Facebook is doing with A.I.

50:09 - Kane’s current content output

52:02 - Kane’s future B2B business idea

52:37 - The best use case for A.I. currently

53:42 - Claude 3.5 (Better than Chat GPT)

57:19 - Are we all F*CKED because of A.I.?

1:00:50 - How Kane got to Interview Mark Zuckerberg

1:02:33 - Biggest takeaway from the Mark Zuckerberg Podcast

1:04:15 - How nervous Kane was to interview Zuck

1:04:51 - What questions Kane prepared for Zuck

1:05:26 - Mark Zukerbergs Hawaii ranch

1:06:04 - Kane is now besties with Zuck

1:06:51 - Why Linkedin is a gold mine for creators

1:10:45 - Why Kane is in the top 100 in the world at short form content

1:11:46 - What makes something go viral

1:16:13 - Using references for A.I. for better outputs

1:16:52 - How the biggest brands are implementing A.I.

1:18:58 - Connecting with other creators IRL

1:22:26 - The losses Kane took in the past year

1:23:24 - Thinking in decades

1:24:42 - Kane’s Controversial Take on Goals

1:25:53 - Lebron’s words of wisdom

1:27:04 - Kane grew up with Lebron

1:29:30 - Do Interesting things to attract interesting people

1:31:29 - Every business has 3 main rules

1:34:38 - Kane’s uncertain future

1:36:59 - Advice to your 18 year old self

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