How Advertising Shaped Search Engines

Jean-Paul Schmetz, SVP of Ads at Brave, discusses the evolution of search engines from closed platforms like AOL to today’s open web, and how advertising has influenced their growth. We dive into AI’s integration in search and advertising, the challenges of maintaining privacy, and the future role of regulation. Jean-Paul also shares practical tips for users to protect their privacy and take control of their data.

Key Takeaways: 

• The evolving relationship between browsers, search engines, and the Internet,  and how advertising has shaped the development of all three

• The integration of AI in search and advertising, and the complexities of maintaining privacy in digital advertising as we navigate an AI-driven future

• Balancing privacy and efficiency when leveraging LLMs, and the role regulation will play in the future of AI-powered advertising

• Ways we can empower users to make simple but impactful changes to protect their privacy, own their data, and shape their lives online 

Guest Bio: JP Schmetz is the SVP of Ads at Brave, and a Brave Board Observer. He’s been building tech companies since 1995 (once of which—Cliqz—eventually became Brave Search).

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About this Show:

The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.

The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API.

Music by: Ari Dvorin

Produced by: Sam Laliberte