Keep Optimising

eCommerce Podcast Network
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Keep Optimising Podcast

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Pre-Peak updates & Black Friday Tips - Next month = Analytics, Attribution and Privacy Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/

  1. 6 DAYS AGO

    Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast

    Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.    In this episode, we discuss:  The Google data leak and what it validated Google’s third-party cookie backtrack AI and its impact on SEO And Google’s monopoly on the web in general    Dive in:  [09:00] SEO hasn't changed much, just more info.  [10:37] GDPR regulations in Europe caused legal challenges.  [16:14] Website ads frustration and conflicting views on helpful content.  [18:36] The 4 types of search intent.  [20:32] Update on Google’s monopoly and the Department of Justice.  [25:49] Insider Tips from Alex!    Find the notes here: https://keepopt.com/222  Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON --- **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    33 min

  2. 11 SEPT

    Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco

    Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.    In this episode, we discuss:  How the secondhand market is growing, and growing rapidly Why owning your secondhand experience is important Using the Tern Eco software to start your secondhand market journey The importance of the data you get from your secondhand program    Dive in:  [05:19] eCommerce experts launch sustainable retail consultancy in 2019.  [08:26] Excitement about growing business in recommerce industry.  [11:37] EU-driven legislation will impact trade and sustainability.  [14:59] 60% of population willing to buy secondhand.  [18:21] SME retailers agile, innovative, capable, and profitable.  [20:22] Real-world product wear and tear data. Feedback for durable, repairable products.  [24:33] Innovating business models for customer engagement.  [25:49] Insider Tips from Zoe!    Find the notes here: https://keepopt.com/221 Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON --- **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    37 min

  3. 4 SEPT

    Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing

    Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing. Now helping over 600 Shopify merchants to improve post-purchase customer experience.    In this episode, we discuss:  Why you need to focus on the post-purchase customer experience Empowering the customer Upselling opportunities and increasing your brand’s revenue    Dive in:  [03:36] Managed customer experience for popular YouTuber brands.  [08:07] Mistakes after hitting buy button explained succinctly.  [12:56] Optimised journey for order confirmation and edits.  [14:15] Enhancing customer experience is a no-brainer.  [18:22] Bad news for everyone, missed order potential.  [22:22] Insider Tips from Hamish!    Find the notes here: https://keepopt.com/220  Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON --- **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    35 min

  4. 28 AUG

    TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball

    Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce. Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy.  In this episode, we discuss:  What “manufacturing virality” is How you can own TikTok customer data through 3rd party software Attribution for influencer marketing    Dive in:  [03:09] Transitioned from brand side to tech, influencer marketing.  [08:03] TikTok shop lacks customer data for marketing.  [11:11] Creators create branded TikTok pages, affiliate program.  [12:43] Curate viral content, boost revenue, and scale.  [18:22] Influencers share unique, single-use codes via link.  [20:40] Automatically generate affiliate accounts with Shopify data.  [23:17] Insider Tips from Noah!    Find the notes here: https://keepopt.com/219  Discover Social Snowball >> https://keepopt.com/snowball **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    34 min

  5. 21 AUG

    TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals

    Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals.    In this episode, we discuss:  Gisela’s 3 Cs for TikTok success What you need to know about ad length Tracking performance with custom metrics    Dive in:  [05:02] Focus on authentic, attention-grabbing TikTok creatives.  [06:33] Grab attention, retain interest, end with action.  [10:21] TikTok offers unique advertising and creative tools.  [14:32] TikTok offers TTCX for ad creatives.  [17:29] Understand audience, create community, advertise product effectively.  [19:56] Ad length based on age range.  [27:41] Insider Tips from Gisela!    Find the notes here: https://keepopt.com/218  Discover Social Snowball >> https://keepopt.com/snowball **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    30 min

  6. 14 AUG

    TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School

    Dawn Chubai is a live stream product selling expert! She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!! More recently she’s been a star of TV shopping, and is now helping 100s of influencers, experts, celebrities and of course brands to learn the skills of live shopping via her Live Selling School.    In this episode, we discuss:  Understanding your audience and customers Why you need to master storytelling How engagement plays an important role in your live selling    Dive in:  [05:31] Launch of Live Selling School lacked competition.  [09:11] Consider TikTok shop, choose a fitting face for your brand.  [15:36] Live streaming shopping boosts brand engagement, sales.  [17:15] Creating sensory experiences in online shopping presentations.  [21:16] Understand customer motivation, craft compelling pitch.  [25:19] Respecting consumer differences, guiding with integrity, acknowledging uniqueness.  [27:41] Insider Tips from Dawn!    Find the notes here: https://keepopt.com/217  Discover Social Snowball >> https://keepopt.com/snowball **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    44 min

  7. 7 AUG

    TikTok: Building a Winning TikTok Sales Strategy with Ashley Wright, Social Tale

    Ashley Wright’s been helping brands big and small drive results from social for nearly 10 years. Working brand side, and for agencies – he’s now the founder of his own business – Social Tale which is all about building growth on TikTok.    In this episode, we discuss:  The 4 pillars of TikTok Strategic product selection and offers How to get to your first 100 sales Optimising affiliate partners    Dive in:  [06:27] The pillars of TikTok.  [09:17] Focus on 1-3 key products for promotion.  [12:02] Create aggressive affiliate strategy with higher commissions.  [15:01] Creating consistent content is crucial for success.  [19:12] Reach out to brand owners for promotion.  [21:25] TikTok focusing on live content for growth.  [25:59] Insider Tips from Ashley!    Find the notes here: https://keepopt.com/216   Discover Social Snowball >> https://keepopt.com/snowball **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    36 min

  8. 31 JUL

    Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency

    Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework.   Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" In this episode, we discuss:  How to expand your reach with TV ads Targeted advertising Budget requirements for testing TV ads Tracking and measurement Tips for making your ads successful  Dive in:  [04:21] TV advertising accessible to smaller brands, is beneficial.  [07:21] Testing ads with free views, limited wastage.  [12:46] Upgrade ad production after successful testing results.  [14:32] Maintain consistency across platforms for effective content.  [19:24] Digital channels provide some control for marketers.  [23:50] Launching new TV campaign affects sales analysis.  [25:31] Insider Tips from Danielle!    Find the notes here: https://keepopt.com/215   Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    36 min
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About

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Pre-Peak updates & Black Friday Tips - Next month = Analytics, Attribution and Privacy Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/

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