Technically Creative by KoobrikLabs

Orlando Wood

Technically Creative by KoobrikLabs explores how technology and AI are transforming the creative industries. In a world where creativity and technology increasingly intersect, artists, designers, and storytellers need to embrace new tools to streamline workflows, eliminate inefficiencies, and unlock their full potential. How can AI enhance the creative process without replacing the human touch? What emerging technologies are reshaping content production? How can creative teams stay ahead in a tech-driven landscape? These are the questions that our host, Orlando Wood, seeks to answer on this show. In each episode, we sit down with leaders from media, entertainment, publishing, advertising, and beyond to uncover how they’re leveraging technology to elevate creativity and solve industry-specific challenges. You can learn more about Koobrik Labs at KoobrikLabs - KoobrikLabs 045657

  1. The Future of Advertising Production: Sergio Lopez on AI, Scale, and Creativity at Omnicom

    5 DAYS AGO

    The Future of Advertising Production: Sergio Lopez on AI, Scale, and Creativity at Omnicom

    In this episode of Technically Creative, Orlando sits down with Sergio Lopez, CEO of Omnicom Productions, to explore how one of the world’s largest advertising networks is rethinking production for the future. With over 76 production units unified under a single global structure, Sergio shares how Omnicom is building a scalable model that balances efficiency, brand consistency, and creative excellence. From consolidating fragmented supply chains to embracing data-driven modular content, Lopez explains why production is the new creative frontier. The conversation unpacks: Why production has a seat at the strategy table in a fragmented media landscapeHow Omnicom uses AI, automation, and data to scale personalization without losing creativityThe balance between efficiency and creative freedom when working with global brandsWhy Lopez believes agencies need both creatives and creators to thrive in the futureLessons learned from failure, and why “failing fast” is critical in today’s industry Whether you’re a marketer, creative, or brand leader, this episode is a masterclass in navigating the complexity of modern advertising — and what the next decade of production will look like.

    49 min
  2. Infinite Content: Doug Shapiro on Media in the Age of Disruption

    20 AUG

    Infinite Content: Doug Shapiro on Media in the Age of Disruption

    In this episode of Technically Creative, Orlando Wood sits down with Doug Shapiro — former Wall Street analyst, Time Warner strategist, author of the upcoming book Infinite Content, and one of the most respected media futurists in the business. With more than three decades studying disruption across Wall Street, Hollywood, and Silicon Valley, Doug unpacks the tectonic shifts reshaping entertainment today: from the fall of cable bundles and Hollywood studios to the rise of the creator economy, YouTube, and generative AI. Doug reveals why media’s old playbook no longer works, and why the future won’t just be about making movies cheaper with AI, but about inventing entirely new forms of storytelling.  He also breaks down: How digitization and the internet dismantled distribution monopoliesWhy YouTube now dwarfs Hollywood by 20,000x in hours producedThe difference between “creatives” and “creators” — and why bargaining power has shiftedHow Netflix followed Clay Christensen’s disruption curve — and why YouTube + GenAI are the next waveWhy legacy media’s last weapon may be trust in a world drowning in contentThe lessons he learned from his biggest failures — including betting on Adelphia before its infamous collapse Whether you’re a studio executive, a creator, or simply someone trying to understand why Hollywood feels broken, Doug offers a clear-eyed map of where media is headed — and why the next golden age might not come from Los Angeles at all Technically Creative by KoobrikLabs explores how technology and creativity collide to shape the future of entertainment.

    50 min
  3. Bryn Mooser: Moonvalley, Asteria, and the Art of Ethical AI

    12 AUG

    Bryn Mooser: Moonvalley, Asteria, and the Art of Ethical AI

    In this episode of Technically Creative, Orlando Wood sits down with Bryn Mooser — Oscar-nominated documentary filmmaker, co-founder of Asteria, and partner at Moon Valley — to discuss the creation of the world’s first commercially safe, fully licensed AI model built specifically for filmmakers. From his early days making documentaries on Canon 5Ds with maxed-out credit cards to developing Moon Valley’s groundbreaking “clean” AI visual intelligence model, Bryn has always been driven by a single goal: breaking down the walls that keep new voices out of Hollywood. We talk about how AI is transforming the film industry — from animation and VFX workflows to pre-visualization and custom models for individual projects — while still keeping artists at the center. Bryn explains why copyright compliance is the real battleground for AI in Hollywood, and how his team engineered a model that could pass studio legal tests without sacrificing creative power. Bryn also shares: How a single piece of camera tech democratized documentary filmmakingWhy Moon Valley’s “clean” AI model is a legal and creative breakthroughHow real-time rendering is rewriting film production timelinesWhy small, agile teams could lead the next cinematic revolutionThe risks of AI-generated “slop” — and how to fight itLessons from Hollywood’s past tech disruptions, from sound to streaming

    53 min
  4. Behind Reality TV’s Biggest Hits: Jeff Jenkins on Paris Hilton, Kim Kardashian, and Storytelling That Sells

    5 AUG

    Behind Reality TV’s Biggest Hits: Jeff Jenkins on Paris Hilton, Kim Kardashian, and Storytelling That Sells

    In this episode of Technically Creative, Orlando Wood sits down with Jeff Jenkins; Founder and President of Jeff Jenkins Productions, and the producer behind The Simple Life, Keeping Up with the Kardashians, Bling Empire, and Hulu’s Secret Lives of Mormon Wives, to unpack the craft of reality TV from the man who helped define it. From creating Paris Hilton and Nicole Richie’s comedic playground to capturing the Kardashian family’s transformation into a billion-dollar brand, Jeff shares the instincts, casting secrets, and creative pivots that have kept him at the top of the game for over two decades. Jeff’s career spans from his early days at Bunim/Murray Productions (the birthplace of The Real World) to running his own company and producing hit shows across Netflix, Hulu, and Peacock. Along the way, he’s witnessed the genre’s evolution; from pure documentary to guided storytelling to a return to vérité and reveals why social media has pushed reality TV back toward raw, unfiltered moments. He also opens up about: How The Simple Life and Keeping Up with the Kardashians changed the definition of fameWhat makes someone “lean in” to the camera — and why not everyone can do itThe art of shaping story without breaking authenticityHow to spot the “anchor” personality in an ensemble castWhy filming outside LA is changing the types of stories we see on screenThe tech upgrades that made reality TV look like cinemaHis philosophy on failure and the $200,000 lesson that shaped his career From Utah mom-fluencers to Missouri cattle ranchers to yacht-based dating shows, Jeff is still proving that the most compelling reality TV comes from putting the right people in the right setting - and letting real life take it from there. Technically Creative by KoobrikLabs explores how technology and creativity collide to shape the future of entertainment.

    44 min
  5. Inside Roblox’s Brand Strategy: Sue Anderson on Gen Z, Creativity, and UGC at Scale

    29 JUL

    Inside Roblox’s Brand Strategy: Sue Anderson on Gen Z, Creativity, and UGC at Scale

    In this episode of Technically Creative, Orlando sits down with Sue Anderson, VP of Creative at Roblox and former agency veteran, to unpack what happens when the creative lead of one of the most visited platforms on Earth doesn’t make any of the content. With over 98 million daily users and more than 40 million user-generated experiences, Roblox isn’t just a game — it’s a decentralized creative economy. Sue breaks down how her team is building a brand inside a world that was built entirely by its users, and what that means for the future of marketing, creativity, and Gen Z engagement. From leaving ad agencies for Meta and eventually landing at Roblox, Sue explains why the best creative ideas often die at the agency briefing stage — and how being closer to the product unlocked the kind of thinking she once had to hide at the back of a pitch deck. She also shares why Roblox never tests creativity, why legacy brands fail to grasp user-generated content, and what every marketer can learn from a platform where fans earn $1M+ building experiences with their friends. Orlando and Sue explore: Why Roblox doesn’t buy media, but is mediaHow to build a brand when your users create the productWhat creative leadership looks like inside a tech companyWhy agencies are often pitching to the wrong problemThe three audiences Roblox creates for: players, creators, and parentsWhat adland can learn from a platform with 98M daily active usersWhy Gen Z “sniffs out” inauthentic marketing faster than any generation beforeWhat Cannes Lions judging taught Sue about creativity in a post-platform eraHer biggest creative failure — and the email that turned it around

    43 min
  6. Where the Robots Grow: The First AI Feature Built Without a Studio

    22 JUL

    Where the Robots Grow: The First AI Feature Built Without a Studio

    In this episode of Technically Creative, Orlando sits down with filmmaker and technologist Tom Paton, founder of AImation, to explore how AI is already disrupting the entertainment industry — and why the next generation of filmmakers won’t need studios, crews, or even cameras. From releasing the first feature-length AI film Where the Robots Grow to building a closed-beta streaming platform for gamified video-on-demand (GVOD), Tom lays out a radically efficient future for storytelling. A future where two people can make a full film in six weeks, powered by generative tools and creative instinct. He also explains why legacy Hollywood is so unprepared for what’s coming: decentralized creators, genre-bending formats, and a new pipeline where production starts after post. The old model? It’s not just outdated — it’s already being replaced. Orlando and Tom uncover: Why AI filmmaking is like Sundance in the Handycam eraHow Where the Robots Grow was built by 9 people in under 90 daysThe new economics of post-first production and studio-less pipelinesWhat GVOD means for content distribution after the death of subscription modelsHow AImation is positioning as the “AMC Theatres of AI”Why the industry’s obsession with “tools” misses the point of agentic collaboration

    1h 2m
  7. Inside CAA Intell: André Vargas on Fighting AI Hype with Artist-First Data

    15 JUL

    Inside CAA Intell: André Vargas on Fighting AI Hype with Artist-First Data

    In the Season 2 premiere of Technically Creative, we sit down with André Vargas, Chief Data Officer at CAA, to talk about why data (and the people behind it) matter more than ever in the entertainment industry. From redefining AI as “augmented intuition” to building CAA Intell, a machine learning platform designed for artist representation, André breaks down what it really takes to integrate technology into one of the most human industries in the world. Hint: it starts with trust, ethics, and a relentless focus on the client. Vargas shares stories from the frontlines of negotiating with streamers, the art of measuring black holes with proxy data, and why generative AI is both powerful and perilous. Most importantly, he makes a compelling case for what data should be: not a shortcut, but a supercharger for creative success. Orlando and André explore: Why client-centricity is the only real AI strategy in entertainmentWhat happens when a Chief Data Officer thinks like an artist, not just a technologistHow CAA Intell closes the negotiation gap with actionable insightsThe real risks of generative AI—and how CAA is staying ethical in a hype-driven industryThe power of feedback loops and co-design with agentsWhat it means to say “the AI is guilty until proven innocent”

    49 min
  8. Rob Minkoff On the Future of Animation in the Age of AI

    10 JUN

    Rob Minkoff On the Future of Animation in the Age of AI

    In the SEASON FINALE of Technically Creative, we close out with a true legend. Orlando Wood sits down with director Rob Minkoff, the visionary behind The Lion King, Stuart Little, and The Forbidden Kingdom — for a wide-ranging conversation about legacy, authorship, AI, and the future of animation. With decades of experience across both animated and live-action storytelling, Rob reflects on how creative risk shaped his career, why emotional structure is central to great animation, and how emerging technologies like AI are reshaping what it means to tell stories. It’s an insightful & heartfelt conversation to close out the season, and one you don’t want to miss! 🔍 Highlights include: How The Lion King nearly didn’t happen — and why it didThe narrative timing of animation vs. live actionMentorship, creative resilience, and staying inspired AI’s growing role in the future of animation and storytelling.

    49 min
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About

Technically Creative by KoobrikLabs explores how technology and AI are transforming the creative industries. In a world where creativity and technology increasingly intersect, artists, designers, and storytellers need to embrace new tools to streamline workflows, eliminate inefficiencies, and unlock their full potential. How can AI enhance the creative process without replacing the human touch? What emerging technologies are reshaping content production? How can creative teams stay ahead in a tech-driven landscape? These are the questions that our host, Orlando Wood, seeks to answer on this show. In each episode, we sit down with leaders from media, entertainment, publishing, advertising, and beyond to uncover how they’re leveraging technology to elevate creativity and solve industry-specific challenges. You can learn more about Koobrik Labs at KoobrikLabs - KoobrikLabs 045657

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