$30M Raised to Bring Top of Funnel Leads to Financial Services

Welcome to The SaaS CFO Podcast! Today, we have a riveting conversation lined up with Tom Aley, the co-CEO and co-founder of Aidentified. Join our host Ben as he dives deep into Tom's extensive journey through the high-tech world, beginning in the late '90s and evolving into his current role at Aidentified. Tom shares his early experiences in high-tech sales and his transition into launching a venture fund at Reed Elsevier Ventures, setting the stage for his future entrepreneurial endeavors. 

In this episode, you'll hear about Tom's journey of founding several successful companies, including Generate and NetProspex, both of which were sold to industry giants like Dow Jones and Dun & Bradstreet. Tom elaborates on how Aidentified is transforming financial services with its cutting-edge SaaS application and data services, offering unparalleled insights and relationship mapping for clients. He discusses the unique challenges and opportunities in merging consumer and business data to create a comprehensive 360-degree view of individuals and organizations. 

Whether you're a budding entrepreneur or a seasoned professional, Tom’s insights on scaling a business, fundraising, and strategic partnerships are sure to provide invaluable lessons. He offers a candid look at the complexities of growing a tech company, emphasizing the importance of accuracy, quality control, and strategic investor partnerships. Don’t miss this episode packed with wisdom and practical advice straight from the trenches of the tech industry! 

Show Notes: 

00:00 Raised funds, sold company, crowdsource data, AI, sold twice. 

03:05 Integrated 360 view merging personal and business insights. 

06:59 Diverse data matching expands networking opportunities greatly. 

09:48 Go-to-market strategy: telesales and direct outreach. 

12:57 Constant sales growth, pandemic challenges, financial focus, successful funding. 

16:00 Choose VCs with relevant industry operational experience. 

20:33 Efficient service with fixed gross margins, high. 

21:55 Revenue focus essential for sustained business growth. 

Links: 

SaaS Fundraising Stories: https://www.thesaasnews.com/news/aidentified-secures-12-5-million-in-series-b 

Tom Aley’s LinkedIn: https://www.linkedin.com/in/taley/ 

Aidentified’s LinkedIn: https://www.linkedin.com/company/aidentified/ 

Aidentified’s Website: https://www.aidentified.com/ 

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