#EventIcons

Endless Events
  • 4.4 (16)
  • MANAGEMENT
#EventIcons

What would you do if you could sit down for an hour each week with the biggest names in events and have a cup of coffee and just talk about events? Now you can with our weekly show, #EventIcons! Each week, we interview the biggest names in the events industry and give you, the audience, the chance to ask any question you want. Whether you do event planning, event production, meeting planning or just love events, is your time to pick their brain and see how the icons of the event industry think.

  1. 04/26/2023

    How To Host The Best Partner Marketing Conference

    Today's #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on partner marketing.    Partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. And while you may be familiar with influencer marketing in B2C, a popular approach to partner marketing, partner marketing in B2B spaces is also growing in popularity. In this #EventIcons episode, Will brings together three people who played critical roles in the PLX conference: Nicole, Jared, and Isaac. Keep reading to learn more about the partner-led event, how they emphasized co-creation in their content and more iconic insights.

    58 min

  2. 03/24/2023

    Event Professional Education and Skills with Bradley Cocks

    The pandemic put a strain on everyone in the events industry, and it’s pushed some of our longest-serving professionals into other careers or even retirement, leaving a vacuum for other professionals to fill. It’s this need for experienced and knowledgeable event professionals, along with the revitalization of events, that led today’s guest, Bradley Cocks, to transition from doing to educating.  Bradley is an experienced event professional with an impressive 20 years of history in the industry. He’s also founded and sold his own events agency and has launched a successful online Masterclass specifically for event professionals. In this #EventIcons episode, Will has many questions for Bradley. Tune in to hear what skills Bradly thinks event professionals need for the future, what prompted his transition from events to event education, and more.

    54 min

  3. 01/27/2023

    Talking Nomadic Living, Attendee Education, and Kindness with Ashley Lawson

    Ashley Lawson is a big name in the travel meetings and incentives industry. Recently featured on the SITE Global and IMEX Instagram accounts, she’s also been featured closer to home. In a recent Event Brew episode on event inspiration, Deanna named Ashley as someone she goes to for inspiration and to bounce ideas off. Eager to learn more about Ashley, we’ve decided to bring her on for today’s #EventIcon episode! Ashley currently serves as the Vice President of Business Partnerships at Achieve Incentives & Meetings and is the third generation to work for the 70-year-old family business. Since her shift from nonprofit work in Washington, DC, she has become her industry’s “safe travel ambassador” and is on a mission to celebrate culture and usher back safe travel. Tune in to learn more about her life in events as a digital nomad and what she thinks the industry needs more of.

    44 min

  4. 01/24/2023

    Talking Business, Burnout, and White Space with Jim Kelley

    Throughout 2022, we discussed how event professionals could talk business and engage with the C-suite. We also talked about trends we witnessed and expected to see in 2023. That’s why we’ve brought Jim Kelley on today’s episode of the #EventIcons. Jim is an experienced leader in the events industry. Currently the Vice President of Marketing and Industry Relations at Fern Expo, he has a long history of working in events, tradeshows, and conferences. Jim describes himself as a continuous learner, trusted advisor, innovator, educator, and ukulelist in training. Today, he’ll share his background, how event professionals can take on the business world, how to avoid burnout, and why we’ll see more white space in 2023.

    53 min

  5. 11/18/2022

    Designing The Perfect Event Attendee Arrival

    Attendee arrival has changed in recent years. Before the pandemic, attendees would have booked hotels and made transportation arrangements in the days or weeks leading up to the event. With online events, they’ve cut that time down to a few minutes, and no one understands this better than today’s #EventIcons guest, Arianna Black. Arianna has a long-standing relationship with events. Recently, that relationship has grown to focus on meaningful connections in virtual events. She says, “My current obsession is building spaces for authentic connections into large-scale digital-first engagements.” In this episode, Arianna will share what led her to events, her thoughts about digital arrival, and some of her best tips for creating online experiences.

    1h 1m

  6. 11/04/2022

    What Is Event-Led Growth?

    The events industry is on the cusp of change. As we exit the pandemic era, companies are looking to understand how they can drive event growth and how events can, in turn, drive growth for their business; that’s why we’ve brought on a special guest for this episode of #EventIcons, Mark Kilens.  Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He previously worked at Drift as the VP of Content and Community and at HubSpot as the VP of Marketing. Mark comes to us today with no shortage of experience in event-led growth. Today, Will and Mark will discuss his accomplished background, what business and event growth mean to him, and what he thinks your event mindset should be. Let’s get right into it!

    1 hr

  7. 09/29/2022

    What’s New With C2 Montreal, The Most Innovative Conference

    Event planners and organizers are always considering how to push the envelope of event design. But with progress comes risk, the risk of failure. C2 Montreal is an event known for pushing the boundaries of events and inspiring industry-wide progress. #EventIcons has invited Anick Beaulieu of C2 International to chat with us.

    59 min

  8. 09/09/2022

    What Metrics Should You Use for Attendee Engagement? with Ryan Costello

    On the last episode of #EventIcons, Erica Bishaf said, “A lot of organizations put about 60 - 80% of financial risk into one live event.” Unsurprisingly, companies are heavily invested in attendee satisfaction. Often, event planners turn to metrics and engagement as a measure of an event's success. That's why we've brought on an expert on all things attendee engagement, Ryan Costello.  Ryan is the founder and Chief Strategy Officer of Event Farm. Today, hundreds of organizations use Event Farm. Over the last 20+ years, he’s become a leading innovator in the events industry. His obsession with attendee engagement and experience is evident in both his company and today’s episode. Rather than hyper-focusing on the precise metrics you should focus on for engagement, Ryan shifts our attention to mindset and approach. He challenges us to remember that we are in the business of humans. Let’s get right into it!

    1 hr
See All (265)

4.4
out of 5
16 Ratings

About

What would you do if you could sit down for an hour each week with the biggest names in events and have a cup of coffee and just talk about events? Now you can with our weekly show, #EventIcons! Each week, we interview the biggest names in the events industry and give you, the audience, the chance to ask any question you want. Whether you do event planning, event production, meeting planning or just love events, is your time to pick their brain and see how the icons of the event industry think.

Information

  • Creator
    Endless Events
  • Years Active
    2017 - 2023
  • Episodes
    265
  • Rating
    Clean
  • Copyright
    © Copyright 2017 All rights reserved.
  • Show Website
    #EventIcons

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada