【外刊英语精读】双节假期购物潮拉动消费

Holiday shopping sprees up consumption figures

双节假期购物狂潮拉动消费数据

Chinese consumers unleashed their massive buying power during the eight-day combined Mid-Autumn Festival and National Day holiday period, pushing up sales of high-quality intelligent home appliances and outdoor equipment.

中国消费者在八天的中秋-国庆连假期间释放了庞大购买力，拉动了高质量智能家电和户外装备的销售。

Experts said this indicates the enormous vitality and resilience of the world's second-largest economy.

专家表示，这显示出世界第二大经济体的巨大活力和韧性。

Highlighting that shoring up consumption is key to expanding domestic demand and bolstering economic growth, they called for more supportive measures to stabilize and expand employment, improve household incomes and further boost spending on automobiles, electronics and other big-ticket items.

专家强调，稳定和扩大消费对于扩大内需和支撑经济增长至关重要，呼吁采取更多支持性措施来稳定和扩大就业，提高家庭收入，并进一步刺激汽车、电子产品和其他高价商品的支出。

Data from online discounter Pinduoduo showed that the turnover of intelligent kitchen appliances such as dishwashers surged 159 percent between Sept 29 and Friday, compared with the same period last year. Sales of household appliances such as clothes dryers and vacuum cleaners jumped 213 percent year-on-year.

在线折扣商拼多多的数据显示，智能厨房电器如洗碗机销售额在9月29日至10月6日（周五）同比增长了159％，而家电如烘干机和吸尘器的销售额同比增长了213％。

Sales of mobile phones including those manufactured by Huawei, Xiaomi and Apple skyrocketed more than 50 percent year-on-year during the holiday season on Taobao, Chinese tech heavyweight Alibaba Group's online marketplace.

中国科技巨头阿里巴巴集团旗下的网络购物商城淘宝网显示，包括华为、小米和苹果在内的手机销售在假期期间同比增长了50％以上。

In addition, travel gadgets and outdoor sports goods found increasing favor among Chinese consumers, with sales soaring 590 percent year-on-year during the eight-day break, according to online retailer Vipshop.

此外，旅行装备和户外运动用品在中国消费者中越来越受欢迎，根据在线零售商唯品会的数据，八天假期期间销售额同比激增590％。

The turnover of running apparel jumped 153 percent year-on-year, surfing and diving equipment rose 87 percent and sunglasses increased 45 percent, Vipshop added.

跑步服装的销售额同比增长了153％，冲浪和潜水装备增长了87％，太阳镜的销售额增加了45％。

The Ministry of Commerce said that in the first seven days of the holidays, sales of gold, silver and other jewelry, as well as communication equipment increased more than 10 percent year-on-year at retail enterprises monitored by the ministry, while sales of automobiles and cosmetics rose about 7 percent year-on-year.

中国商务部表示，假期前七天，商务部监测的零售企业的黄金、白银和其他珠宝首饰，以及通信设备的销售额同比增长了10％以上，汽车和化妆品的销售额同比增长了约7％。

The consumption boom during the eight-day holiday demonstrated the immense vitality and potential of China's consumer market, giving a strong boost to the country's economic recovery, said Zhang Deyong, a researcher from the National Academy of Economic Strategy at the Chinese Academy of Social Sciences.

中国社会科学院财经战略研究院研究员张德勇表示，假期期间的消费热潮显示出中国消费市场的巨大活力和潜力，为国家经济复苏提供了强劲动力。

"Consumption has become the primary engine for boosting economic growth," Zhang said, adding that the extended golden week holiday has typically been a peak season for consumption when Chinese shoppers loosened their purse strings to buy high-quality, personalized and diversified commodities at a brisk pace.

张德勇说：“消费已经成为推动经济增长的主要引擎”，并补充说，延长的黄金周假期通常是消费的旺季，中国消费者会迅速购买高质量、个性化和多样化的商品。

China's consumption market has witnessed rapid recovery during the eight-day break, which is the longest holiday in the year for consumers, said Wang Yun, a researcher at the Academy of Macroeconomic Research, which is affiliated with the National Development and Reform Commission, the country's top economic regulator.

最高经济监管部门国家发展和改革委员会宏观经济研究院研究员王云表示，在这一年中消费者最长的假期中，中国的消费市场经历了快速复苏。

"Chinese shoppers are carefully reviewing their needs, with the key focus being on the quality and value of the products they buy, as well as the feelings associated with making a purchase," Wang said. Consumption, as a significant pillar of economic development, is expected to maintain recovery momentum, with the growth rate reaching over 7 percent this year, she added.

王云说：“中国消费者正在仔细盘算他们的需求，主要关注他们购买的产品的质量和价值，以及购买的感受。”作为经济发展的重要支柱，消费有望保持复苏势头，今年增长率将超过7％。