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【英播】那些让人欲罢不能的“网红”食品

脏脏包、脏脏茶、喜茶,这些网红食品是如何一步步进入我们的视野,并让我们欲罢不能的,来听听今天的广播

In China,

food products “going viral” online is an extremely interesting phenomenon.

In Chinese,

we call it “网红食品”.

So, what’s the recipe for making a successful viral food product in China?

What key ingredients do we need to generate consumer interest and leverage the power of China’s social media?

本节目由ChemLinked出品