#003 Sriracha

This week's episode of Caffeinated Deep Dives, we explore the iconic hot sauce, Sriracha and the history of Peppers and Chilies. This episode dives deep into the fascinating world of Sriracha sauce and the rich history of chilies and peppers! We dive into the incredible journey of David Tran, the founder of Sriracha, who turned his passion for hot sauce into a billion-dollar business.

Timestamps

• (00:00:00) Intro
• (00:01:28) Overview of Sriracha and David Tran's Background
• (00:05:37) The History of Peppers and Chilies
• (00:35:24) David Tran and Sriracha’s Story
• (00:55:16) Award Section
• (01:17:38) Lessons from The Sriracha Story

What is Caffeinated Deep Dives:

Trung Phan drinks 3 coffees, reads one book and hits record for a deep dive on a single topic in history, business or media.

Let us know what you think on Twitter:

@trungtphan

Links Mentioned

The Devil’s Dinner (Stuart Walton)

The Spice Curve: From Pepper to Sriracha (Gastropod)

Eight Flavors: The Untold Story of American Cuisine (Sarah Loman)

How Vietnamese Refugee David Tran Sriracha Became America’s First Hot Sauce Billionaire (Forbes)

UC Irvine’s Oral History of David Tran (Thuy Vo Dang)

McCormick to Buy Hot-Sauce Maker Cholula for $800 Million (Bloomberg)

Sriracha Documentary (Griffith Hammond / YouTube)

How Sriracha Sauce is Made (Insider Food)

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