#006 Strategic Marketing: The SOSTAC planning model and TOWS

Marketing strategy SOSTAC model provides a structure and blueprint to support and guide organisations to achieve objectives and meet strategic imperatives. Key elements discussed include using SWOT analysis to capture information from a Situation analysis, setting Objectives using the SMART format, using the TOWS matrix to establish a Strategy. The operational part of the planning model is covered using Tactics (plans and programmes), Action (orchestration and timing) and Control (KPIs from objectives and ROI).