008 Marco Soriano | The electrification of his family's 100 year old motorcycle company

Marco Soriano is the founder of Soriano Motori, the rebirth of his family's motorcycle company originally founded in the early 1900's. 

In this episode, we talk about the tokenization of assets, and why Marco choose to go the conventional route of fund raising verses looking to the blockchain, and the key differentiator for his business, leaning on years of experience in the hospitality industry to create a true lifestyle brand around his beautifully designed electric motorcycles.