#009: Joel Goobich — Tactical video marketing ROI, “Hyper Leveraged” growth and future-proof businesses

Joel Goobich is an expert in video marketing, entrepreneurship and executive management. With a career that spans more than 35 years, He’s started multiple businesses, held executive management positions and advised startups, SMBs, enterprise-level and international companies. Along this journey he’s worn almost every hat in the businessman’s closet; operations, marketing, business development, sales, product development, financial and accounting - you name it – He’s probably had a finger in it.

In particular I took an interest in Joel’s experience as the head of marketing at ThinkMojo—a leading video marketing agency. This and other experiences gave Joel some unique insights into the value of video for marketing including some interesting “hot takes”

A few of my personal highlights are:

• Hyperleverage - his business growth philosophy 

• How quality doesn’t matter for ROI on video marketing - its in the implementation.

• Some things to help with “fluffy” KPIs on video marketing and long time horizons before seeing results.

Timecodes

0:32 - Introduction

3:35 - Hyperleverage

10:00 - Hyperleverage Marketing

11:39 - Growing Thinkmojo

15:14 - Podcasting for business growth

19:35 - ROI from video marketing

32:07 - Short form storytelling

35:46 - AI and marketing

40:08 - Leveraging video marketing

42:14 - Hyperleverage revisited

49:55 - Closing

Resources

Joel’s Website - https://joelgoobich.com/

Hyperleverage Book

https://www.amazon.com/HyperLeverage-More-What-Exceptional-Results-ebook/dp/B081DC16TK/ref=sr_1_1?crid=2H7BQSN8T05UE&keywords=joel+goobich+books&qid=1578849189&sprefix=JOEL+GOOBI%2Caps%2C162&sr=8-1

Thinkmojo - https://www.thinkmojo.com/

Joel’s Contact info

Website: https://joelgoobich.com/

Email: joel@joelgoobich.com

LinkedIn: https://www.linkedin.com/in/joelgoobich/

Raconteur Animation is a studio that helps disruptive tech and industrial hardware companies launch new products confidently with stunning 3D animations

Website: http://raconteuranimation.com

Email: howdy@raconteuranimation.com

LinkedIn: https://www.linkedin.com/in/joerule/