ContraMinds Podcast - Unlocking Personal Growth and Professional Excellence

Swami, ContraMinds Labs
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Hosted by Sivaraman Swaminathan (Swami), this show decodes what goes on behind the minds of people who strive to achieve mastery, excellence, and success in their business or profession. It explores their life purpose, motivations and inspiration, and attempts to understand their personal growth journey. We try to understand the why behind what they do and how they are successfully accomplishing what they set out to do in their lives.  You can discover the mental models of these high performers, who are career achievers and leaders in their own right and seek to learn from their practices and experiences. The conversation dives deep into their lifelong learning methods, personal development and self-improvement strategies that they work on, their workplace rituals or practices that have made them successful in their business, startup, or entrepreneurial journey. These conversations will inspire you, open your mind to new possibilities and help you reimagine your purpose, goals, and practices to become extraordinary in both your life and career.

  1. Neeraj Sagar on Why 50 is the Half Time of Your Professional Career (#061)

    8月22日

    Neeraj Sagar on Why 50 is the Half Time of Your Professional Career (#061)

    Discover how to prepare for the biggest career changes in your 50s with tips on lifelong learning, curiosity, and adapting to the future of work. Start investing in your personal growth and professional excellence now! Essential listening for anyone wondering how to navigate the reality that 50 is just the beginning of your second professional act. Why 50 is the Half-Time of Your Professional Career In this thought-provoking conversation, Neeraj Sagar, founder of  Wisdom Circle  and Stanford Centre for Longevity Global Ambassador, challenges everything we think we know about career planning and retirement in the age of longevity. Key Insights: 1. With lifespans extending and retirement ages shifting, your 50s mark the midpoint, not the wind-down, of your professional journey.  2. India has one of the world's youngest median ages yet 150 million people over 60 (that'll be 300 million by 2050). We're unprepared for what people will actually do with extended lifespans. 3. Experienced professionals offer what AI cannot - institutional memory, judgment about what NOT to do, and hard-earned shortcuts that only come from decades of practice. 4. Successful post-50 professionals must structure their weeks around multiple pillars: 2 days monetizing expertise, 1 day teaching, 1 day social impact, and 3 days for learning, family, and personal growth. 5. While everyone chases general management roles, the real value lies in deep specialization. Companies desperately seek true experts. 6. Adaptability requires dual curiosity - understanding yourself and staying current with the changing world. The ability to continuously learn, unlearn, and relearn becomes your career insurance policy. 7. Early savings, compound interest, and proper health insurance become critical foundations for later-career flexibility. Timestamps 00:05:18 “we’re all living longer, but doing what?” 00:12:14 “big companies will struggle, new ones will define the future of work” 00:17:48 “white hair made people treat me as wiser — whether I was ready or not” 00:25:10 “the per-unit cost of wisdom gets cheaper with age” 00:31:00 “curiosity is the fuel — without it, your runway is short” 00:35:58 “this is what a happy 65-year old’s life should look like” 00:44:07 “ai tells you what to do, good experts tell you what NOT to do” 00:47:51 “today, success is not titles — it’s the joy of impact” 00:50:22 “do more with your hands — mow lawns, print books, flip burgers” 00:52:12 “the real dream is learning how to keep going, no matter what” 00:54:00 “you are who you are when no one is looking” 00:55:11 “don’t worry about what others think—just own your beliefs” This episode was made possible by the great folks at https://goaffortless.ai. ⁠Effortless⁠ has been designed to be user-friendly, aiding you in your journey to streamline financial tasks. Experience the convenience of achieving e-Invoicing and E-way Bill Generation in just a couple of clicks, simplifying your business processes. #stanford #stanfordlongevity, #FutureOfWork, #LifelongLearning, #WisdomAtWork, #wisdomcircle #CuriosityDriven, #AIMindset, #RedefiningSuccess, #PersonalGrowth, #CareerJourney, #SelfDiscovery, #HappinessAt65 Selected Links and Show Notes: https://www.contraminds.com Subscribe to our Weekly Newsletter: https://blog.contraminds.com Follow Us Twitter: https://twitter.com/contraminds Instagram: https://www.instagram.com/contraminds/ LinkedIn: https://www.linkedin.com/company/contraminds Facebook: https://www.facebook.com/contraminds

    1 小時
  2. How to Market to Gen Z (The Ultimate Guide)- Srinjoy Das (#018)

    7月29日

    How to Market to Gen Z (The Ultimate Guide)- Srinjoy Das (#018)

    In this ultimate guide, we'll dive into the world of marketing to Gen Z, the most digitally savvy generation yet. As a business leader, entrepreneur, or marketer, it's crucial to understand what makes this generation tick and how to engage with them effectively and successfully.  In this episode of the Super CMO Show, Srinjoy Das, a young marketing leader of par excellence, having hands-on experience at digital-first companies like Krafton, Tencent, and Airtel, reveals the future of marketing. From his civil engineering background at NIT Trichy to his finance-heavy education at IIM Calcutta, Srinjoy brings a unique analytical perspective to modern marketing.  He discusses why marketers must become fluent in finance to gain credibility with CEOs and CFOs, shares the science behind viral content creation, and explains how to engage Gen Z audiences authentically. The conversation covers everything from building content-first campaigns to understanding the metrics that matter in digital marketing, offering actionable insights for marketers navigating today’s competitive landscape. This conversation will serve as a master class for great learning, personal development and self-improvement, will act as an inspiration and motivation to any aspiring marketer, business leader, entrepreneur or founder, and to enhance their marketing skills and understanding to market to Gen Z. About Srinjoy Srinjoy Das is a marketing professional with extensive experience in digital-first companies including Krafton (PUBG Mobile), Tencent, and Airtel.  He has worked across gaming, entertainment, and telecom sectors, specialising in viral marketing, Gen Z engagement, and data-driven marketing strategies. At Krafton, he has led marketing campaigns that achieved record-breaking engagement and helped launch BGMI (Battlegrounds Mobile India) with the “India Ki Heartbeat” campaign. 5 Marketing Insights from Krafton's Srinjoy Das: 💰 Speak Finance or Stay Irrelevant CMOs must know ROC & margins to get CEO buy-in. Finance-fluent marketers win budgets; brand-only thinkers get sidelined. 🎬 Entertainment > Advertising Nobody remembers Airbnb's slogan, but viral content builds loyalty. Create stories, not ads. 🔄 Gen Z: Always Be Surprising Zero switching costs = constant innovation needed. One boring campaign and they're gone forever. 🚀 Virality = Science, Not Luck Track shares over views. Master: 5-second hooks, high AVD, authentic insights. Views are bought; engagement is earned. 💬 Comments > Focus Groups 2-3 lakh monthly comments beat any traditional research. Real users give real insights—skip the glass walls. Timestamps 00:03:00 - 00:05:21 - From Civil Engineering to Marketing 00:05:21 - 00:08:48 - Why Choose Startups Over Traditional Companies? 00:08:48 - 00:15:31 - Why Finance Knowledge is Critical for Marketers 00:15:31 - 00:23:01 - Finance-First Marketing: Convincing CEOs with ROC & Margins 00:23:01 - 00:29:32 - Building Engagement Through Content & Context 00:29:32 - 00:34:19 - Does Content Marketing Work for Traditional Brands? 00:34:19 - 00:42:03 - Campaign Case Study: From Messaging to Entertainment 00:42:03 - 00:48:15 - Cracking the Gen Z Marketing Code 00:48:15 - 00:51:59 - Market Research in the Gaming Industry 00:51:59 - 01:00:51 - The Science Behind Viral Marketing 01:00:51 - 01:06:21 - The Future of Marketing Agencies 01:06:21 - 01:10:33 - Marketing Selected Links and Show Notes: https://www.contraminds.com Subscribe to our Weekly Newsletter: https://blog.contraminds.com Follow Us Twitter: https://twitter.com/contraminds Instagram: https://www.instagram.com/contraminds/ LinkedIn: https://www.linkedin.com/company/contraminds Facebook: https://www.facebook.com/contraminds

    1 小時 17 分鐘
  3. Why Universities Need To Be Marketable Brands - Burzeen Bhathena, Marketing Director, NMIMS (#017)

    7月16日

    Why Universities Need To Be Marketable Brands - Burzeen Bhathena, Marketing Director, NMIMS (#017)

    Join us on The Super CMO Show, where we dive into the minds of extraordinary individuals who have achieved success in their respective fields. In this episode, we have Burzeen Bhathena, marketing director, NMIMS, a leading educational institution from India.  Burzeen shares his personal development journey, from his early days as a marketer to becoming a successful CMO, and the life lessons he learned along the way. He emphasises the importance of emotional intelligence, self-mastery, digital marketing skills and leadership skills in today's fast-paced technology world.  With his expertise in brand building, Burzeen provides valuable insights on how to cultivate a culture of excellence and purpose in both personal and professional life. Tune in to this inspiring conversation, filled with motivational stories, use of AI and psychology in educational marketing and practical advice on how to be extraordinary and achieve success in your career. Burzeen Bhathena reveals how universities market themselves like top consumer brands, balancing competition, regional awareness, and multi-stakeholder needs. He explains why even well-known institutions must invest heavily in digital, print, and outreach campaigns to attract quality students and faculty. From parents and students to corporates and influencers, every audience requires a unique message. 5-Point Summary ✅ Education is Big Business – Universities now market like FMCG brands to stay competitive. 🎯 Different Audiences, Different Messages – Parents, students & corporates all need tailored campaigns. 💻 Digital First, But Not Digital Only – Smart media mixes still include print, radio & outreach. 🤖 AI & EdTech Are Reshaping Learning – From AI-driven interviews to hybrid learning models. 🔄 Lifelong Learning = Lifelong Customers – Alumni and upskilling programs create lasting value. Timestamps 00:05:02:11  00:13:30:22   From FMCG to Education Marketing  00:13:30:23  00:17:35:21  How Big Is India’s Education Marketing Budget?   00:17:35:22  00:22:29:00  Do Colleges Need Marketing?   00:22:29:01  00:30:05:07  How Do You Market to Parents & Students?   00:30:05:08  00:32:10:02  Where Should Universities Spend Their Marketing Money?   00:32:10:03  00:36:22:02  How Do You Attract Rockstar Professors?   00:36:22:03  00:40:56:07  How to Make Corporates Prefer Your University?   00:40:56:08  00:45:48:07  Will EdTech Kill Traditional Universities?   00:45:48:08  00:51:48:23  What Marketing Tools Do Top Universities Use?   00:51:48:24  00:58:53:04  What Does a University Marketing Team Look Like?   00:58:53:05  01:03:03:17  Can Students Be Lifelong Customers?   01:03:03:18  01:04:26:14  What Does Success Really Mean in Education?   01:04:26:15  01:05:38:06  Best Advice for a 17-Year-Old Choosing a Career?   01:05:38:07  01:07:13:15  How Do Marketers Learn & Stay Ahead?   01:07:13:16  01:08:42:16  The Best Marketing Advice Burzeen Ever Got   #EducationMarketing, #UniversityBranding, #EdTechRevolution, #DigitalMarketing, #AIinEducation, #HigherEdMarketing, #StudentRecruitment, #FutureOfEducation, #LifelongLearning, #MarketingStrategy, #CampusLife, #EducationTrends, #CorporatePartnerships, #LearningEcosystem, #EducationInnovation This episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH c Selected Links and Show Notes: https://www.contraminds.com Subscribe to our Weekly Newsletter: https://blog.contraminds.com Follow Us Twitter: https://twitter.com/contraminds Instagram: https://www.instagram.com/contraminds/ LinkedIn: https://www.linkedin.com/company/contraminds Facebook: https://www.facebook.com/contraminds

    1 小時 12 分鐘
  4. Consent, Compliance And Conversational AI: Marketing's New Reality: Nitin Seth, CEO & Co-Founder, SMS Magic & Conversive

    6月16日

    Consent, Compliance And Conversational AI: Marketing's New Reality: Nitin Seth, CEO & Co-Founder, SMS Magic & Conversive

    Join us on The Super CMO Show, where we delve into the world of marketing with a special focus on consent-driven marketing, marketing skills needed in the future,  life lessons on personal development, excellence, and mastery with Nitin Seth, a renowned expert in the field of marketing, AI and technology.  In this episode, Nitin shares his valuable insights on how to achieve consent-led marketing success for brands. He also shares his experience on lifelong learning, career development, and professional excellence.  As a seasoned executive with a strong background in marketing and technology, Nitin offers unique perspectives on building successful brands, particularly in the Indian startup ecosystem. He also touches upon the importance of digital transformation, AI, and leadership lessons for entrepreneurs, founders, and CEOs. Tune in to learn how to Be Extraordinary and take your career to the next level with Nitin's expert advice on marketing skills, personal growth, and entrepreneurship. In this episode, Nitin Seth, CEO of SMS Magic & Conversive, reveals how strict privacy regulations like GDPR and TCPA are forcing marketers to completely rebuild their customer engagement infrastructure around sophisticated consent management and AI-powered channel orchestration.  Most provocatively, Nitin argues that traditional mass-market branding is dead—replaced by direct customer experience and real-time engagement that requires marketers to master database marketing, social media management, and AI-driven personalization to survive in this privacy-first future. About Nitin Seth: Nitin Seth is the CEO & Co-Founder of SMS Magic & Conversive.  5 Key Takeaways for Marketers: 1. Privacy Compliance Is Now Table Stakes, Not Optional 2. Consent Management Requires Sophisticated Digital Infrastructure 3. AI-Powered Channel Orchestration Is Replacing Single-Channel Thinking 4. Conversational AI Will Transform Brand Engagement Architecture 5. Traditional Branding Is Dead - Direct Customer Experience Is King Timestamps 00:04:22 - 00:05:42 From IIT Engineer to Marketing Tech CEO: Nitin's Journey 00:05:42 - 00:08:37 Why Privacy-First Marketing Is Now Essential for Every Brand 00:08:38 - 00:10:45 Privacy Laws Then vs Now: What Changed for Marketers? 00:10:45 - 00:13:53 The Compliance Landscape: US vs European Marketing Rules 00:13:53 - 00:17:41 How Brands Actually Handle HIPAA and Privacy Compliance 00:17:41 - 00:20:49 What Every Marketer Must Know About Privacy Compliance 00:20:49 - 00:25:47 What Is "Consent" and Why It Matters for Your Marketing 00:25:47 - 00:30:22 Building Customer Preference Centers That Actually Work 00:30:22 - 00:34:36 How AI Can Make Privacy Compliance Easier (Not Harder) 00:34:36 - 00:39:49 Channel Orchestration: The Future of Customer Engagement 00:39:49 - 00:43:11 From Search to Conversations: How Customer Behavior Is Changing 00:43:11 - 00:47:32 Will ChatGPT Kill Google Ads? The Future of Lead Generation 00:47:32 - 00:48:58 How Conversational AI Will Transform Customer Experience 00:48:58 - 00:55:40 Building Brand-Specific AI Without Losing Customer Data 00:55:41 - 00:59:10 The New Marketing Architecture: Privacy + AI + Personalization 00:59:10 - 00:59:56 Essential Skills Every Marketer Needs for the Privacy Era 00:59:56 Selected Links and Show Notes: https://www.contraminds.com Subscribe to our Weekly Newsletter: https://blog.contraminds.com Follow Us Twitter: https://twitter.com/contraminds Instagram: https://www.instagram.com/contraminds/ LinkedIn: https://www.linkedin.com/company/contraminds Facebook: https://www.facebook.com/contraminds

    1 小時 8 分鐘
  5. Having A Job Vs Building A Career: Scripting Your Journey To Being Extraordinary

    5月30日

    Having A Job Vs Building A Career: Scripting Your Journey To Being Extraordinary

    Job vs Career: The Mindset Shift That Changes Everything If you are a professional, it is vital to recognize that a job is merely a means to a paycheck, whereas a career is a long-term journey of personal growth, learning, career development, personal improvement and mastery. In this video, we'll delve into the significance of the job vs career distinction, exploring how it impacts your leadership, entrepreneurship, and overall success. Whether you're an expert in digital marketing or a thought leader in the tech industry, this video will provide you with valuable insights on how to cultivate a culture of lifelong learning, self-mastery, and personal development. So, if you're ready to take your career to the next level, watch till the end to discover the secrets to achieving excellence in your profession. In this episode, Swami and Aswin explore the fundamental difference between approaching professional life through a "job lens" versus a "career lens." While a job focuses on immediate tasks and short-term objectives for monetary compensation, a career requires having a larger vision, imagination, and aspiration for where you want to be in 15-30 years. The discussion reveals how extraordinary professionals distinguish themselves through three key elements: they develop a portfolio of skills beyond their current role requirements, maintain a lifelong learning mindset with heroes and mentors to emulate, and have the courage to "disrupt themselves" every few years rather than becoming complacent. Using examples from Ilaiyaraja's musical journey and Nitin Paranjpe's rise at Unilever, the episode demonstrates how career-minded individuals prepare for future opportunities by building capabilities they don't yet need, while job-focused individuals risk losing relevance over time. The conversation concludes with practical resources for making this mindset shift, including the My TRUE Compass diagnostic tool that helps professionals align their purpose, mindset, and practice for extraordinary success. 5-point Summary Job vs Career Mindset: A job is what you do today for money with short-term focus, while a career is a life journey requiring 15-30 year vision and imagination of where you want to be professionally. Portfolio of Skills: Extraordinary professionals build capabilities beyond their current job requirements by studying what skills they'll need for their dream role (like a CFO learning about board management, fundraising, and industry trends even as an entry-level finance executive). Lifelong Learning with Heroes: Career-minded individuals identify heroes in their field, study their biographies, and continuously learn from the best practitioners, while job-focused people stop learning and eventually lose relevance in their 30s and 40s. Courage to Disrupt Yourself: Every 5 years, extraordinary professionals deliberately make themselves "comfortable with being uncomfortable" by taking on new challenges, saying no to attractive but misaligned opportunities, and pivoting to stay ahead of industry trends. Purpose-Driven Career Diagnostic: Use tools like My TRUE Compass to regularly assess if your purpose, mindset, and practice are aligned, treating your career development like a systematic process rather than hoping for the best outcome. Timestamps 00:00:27 - 00:07:41 The Core Difference 00:07:41 - 00:16:36 Self-Limiting Beliefs 00:16:36 - 00:23:16 Building Vision 00:23:16 - 00:31:09 Making th Selected Links and Show Notes: https://www.contraminds.com Subscribe to our Weekly Newsletter: https://blog.contraminds.com Follow Us Twitter: https://twitter.com/contraminds Instagram: https://www.instagram.com/contraminds/ LinkedIn: https://www.linkedin.com/company/contraminds Facebook: https://www.facebook.com/contraminds

    43 分鐘
  6. Steven Puri On Doing Deep Work In A Distracted World

    5月13日

    Steven Puri On Doing Deep Work In A Distracted World

    In today's digitally driven world, staying focused and avoiding distractions is a major challenge. As we strive for personal growth and professional excellence, it's essential to cultivate the ability to do deep work.  In this episode of ContraMinds, Steven Puri shares his insights on how to achieve focus, flow, and attention in a world filled with technological distractions. With the rise of technology, our attention span has decreased, making it difficult to concentrate on a single task. However, with the right strategies and mindset, it's possible to overcome these obstacles and achieve mastery in our careers and personal lives.  Listen in to learn how to prioritize your career success goals, manage your time effectively, and develop a culture of self-improvement. Develop a career development focus in anything that you are pursuing today. Whether you're an entrepreneur, founder, or a professional looking to advance in your career,  Former Hollywood executive and tech entrepreneur Steven Puri shares how his journey from coding to filmmaking inspired Sukha, a platform recreating the "coffee shop effect" for remote workers. Drawing from film industry cycles and startup failures, Puri reveals why tenacity outweighs talent, how distractions require 22 minutes to recover from, and why human connection drives both successful blockbusters and productivity tools. His practical insights offer a refreshing approach to finding focus and fulfillment in our distracted digital world.  Key Insights: 1. Productivity increases when working alongside others without direct interaction, inspiring Sukha's design to recreate this coffee shop energy virtually. 2. The film industry naturally cycles between remote, hybrid, and in-person collaboration, offering valuable lessons for post-pandemic work structures. 3. Success comes from unwavering persistence and daily discipline, not superior talent or skill. 4. Blockbuster films succeed by understanding the human story beneath the spectacle, just as digital tools must address fundamental human needs. 5. Context-switching destroys flow state, requiring 15-22 minutes to regain focus after each interruption. About Steven Puri Steven Puri — a rare blend of Hollywood storyteller, tech entrepreneur, and remote work pioneer. From producing blockbusters like Independence Day and Star Trek to building platforms that help people focus and connect in the digital age, Steven’s journey spans visual effects, studio leadership, and startups like Centered and The Sukha Company. He’s spent his life at the intersection of creativity and productivity, and today, we explore what drives him to keep reimagining how we work and live. Timestamps 00:02:00 - 00:03:38 How a Software Engineer Became a Studio Executive 00:03:38 - 00:09:59 What I Learned from the Leaders in Tech Program 00:09:59 - 00:15:27 Learnings from the Film Industry 00:15:27 - 00:19:38 Film Industry Lessons for Office Ecosystems 00:19:38 - 00:22:50 The Story Behind Sukha Platform 00:22:50 - 00:25:17 Building Mastery and Excellence 00:25:17 - 00:27:53 Is Discipline Actually Real in Creative Fields 00:27:53 - 00:30:07 How Sukha Helps Build Tenacity 00:30:07 - 00:31:02 What Lenny Loves About Sukha 00:31:02 - 00:33:25 What Distraction Does to Your Performance 00:33:25 - 00:43:11 Is Slack Helping or Hurting Productivity 00:43:11 - 00:45:28 Taking Sukha to Large Organizations 00:45:28 - 00: Selected Links and Show Notes: https://www.contraminds.com Subscribe to our Weekly Newsletter: https://blog.contraminds.com Follow Us Twitter: https://twitter.com/contraminds Instagram: https://www.instagram.com/contraminds/ LinkedIn: https://www.linkedin.com/company/contraminds Facebook: https://www.facebook.com/contraminds

    1 小時 5 分鐘
  7. Take the Leap From Being Average to Extraordinary: Your Path To Being Extraordinary

    4月23日

    Take the Leap From Being Average to Extraordinary: Your Path To Being Extraordinary

    Are you tired of feeling average and wanting to take your life to the next level?  In this powerful episode, we're discussing the essential steps to take the leap from being average to extraordinary.  From personal development to technology, success, education, and career advancement, we're covering it all. Whether you're a professional, an entrepreneur, a founder, or simply looking to improve your leadership skills, this episode is for you.  We'll dive into the psychology of career success, rituals to achieve professional excellence, what it takes to plan your career development with precision and focus, self-improvement strategies, and the importance of emotional intelligence in your professional life and business.  Join us as we explore the mindset and discipline required for self-mastery and personal growth. Get ready to be inspired and motivated to take action towards achieving your goals and living an extraordinary life. Tune in now and start your journey to success! Take the Next Step in Your Professional Journey Discover if your purpose, mindset, and practice are aligned. Visit https://contraminds.com/tools/mytrue-compass/  now to take the My TRUE Compass exploration.  This exploration will provide you with valuable insights into your professional priorities, strengths, and areas for development. The personalized report will help you chart your path from average to extraordinary by identifying gaps between your purpose and current practices. Don't leave your career success to chance—take the My TRUE Compass test today and begin your journey toward extraordinary achievement! Take The Leap from being Average to Extraordinary Becoming Extraordinary: Aligning Purpose, Mindset, and Practice The Be Extraordinary pilot episode explores what separates average professionals from extraordinary ones. Swami and Aswin Rao discuss how extraordinary professionals align three key elements: purpose (finding meaning in what you do), mindset (preparing mentally for challenges ahead), and practice (consistent daily efforts). The discussion uses examples like Rahul Dravid, Sridhar Vembu, and Nandan Nilekani to illustrate how this alignment works across different career stages and industries.Swami lays emphasis on the idea that becoming extraordinary is a journey of self-discovery where professionals must identify what energizes them, develop self-awareness about their strengths and weaknesses, and consistently practice habits that align with their purpose. The newly launched ContraMinds My TRUE Compass tool is a way for professionals to assess their current alignment and identify areas for growth. Timestamps: 00:11 - 03:34 What Separates the Average from the Extraordinary 03:35 - 20:40 What is Purpose? 20:40 - 30:20 How Does one Align Purpose, Mindset and Practice? 5 Key Takeaways: 1. Extraordinary professionals align their purpose (meaningful goals), mindset (mental preparation), and practice (daily habits) to achieve sustained excellence. 2. Purpose is about finding meaning in your work and having clear goals for what you want to achieve in your career. 3. Being extraordinary requires self-awareness about your strengths and weaknesses, and a willingness to work on improvement consistently. 4. Career priorities may shift over time like an "audio equalizer," requiring regu Selected Links and Show Notes: https://www.contraminds.com Subscribe to our Weekly Newsletter: https://blog.contraminds.com Follow Us Twitter: https://twitter.com/contraminds Instagram: https://www.instagram.com/contraminds/ LinkedIn: https://www.linkedin.com/company/contraminds Facebook: https://www.facebook.com/contraminds

    32 分鐘
  8. Why Marketing Must Make People Believe, Not Just Buy: Akhil Almeida, Chief Marketing Officer, Bandhan Life Insurance

    3月28日

    Why Marketing Must Make People Believe, Not Just Buy: Akhil Almeida, Chief Marketing Officer, Bandhan Life Insurance

    In today's fast-paced business landscape, marketing strategies often focus on driving sales and conversions. However, marketing leader Albert Almeida argues that marketing must go beyond just making people buy, and instead, make them believe.  In this insightful episode, Albert shares his thoughts on the importance of building trust and credibility with your customers and target audience. He delves into the psychology of marketing, highlighting the need for brands to create an emotional connection with their customers. As the CMO of a leading insurance company in India, Albert Almeida has firsthand experience in building a strong brand identity that resonates with people.  Listen in to learn valuable marketing skills and leadership lessons from a seasoned entrepreneur, and discover how to take your business to the next level. Whether you're a founder, entrepreneur, or simply looking to improve your marketing skills, striving for personal growth and professional excellence, or looking for career development advice as a marketer and wanting self-improvement, this episode is a must-listen. The Journey from Content to Conversion Akhil Almeida shares his remarkable journey from Virgin Records to becoming Head of Marketing at Bandhan Life Insurance. With over two decades of experience across music, market research, and financial services, Akhil reveals his core marketing philosophy: "Marketing isn't about selling. It's about making people believe." Tracing his pioneering work in predictive content intelligence at Kantar and E-commerce research panels tracking 60,000 online shoppers, Akhil demonstrates how understanding consumer behavior at a deep level is the foundation for building brands people genuinely care about. Beyond Data: Creating Meaningful Marketing Strategies Akhil identifies three critical skills modern marketers must master:  1. Pattern recognition to spot cultural shifts before they go mainstream2. Agility to pivot quickly when playbooks become outdated 3. Commercial acumen to articulate ROI to leadershipUsing his experience transforming Bandhan Life Insurance, he illustrates how focusing on underserved segments like self-employed individuals (60% of India's workforce) created strategic advantage in a crowded market. Perhaps most valuably, Akhil emphasizes the crucial distinction between data and insight: "Data tells you what people do, insight tells you why they're doing it. Data without interpretation is just noise." Through practical examples of landing page optimization and brand-agency partnerships, he demonstrates how cultivating insight as a daily ritual ultimately drives marketing that shapes behavior, builds habits, and creates long-term brand value. ⁠For Show Notes, Selected Links and Resources Subscribe to our weekly newsletter About Akhil Almeida Akhil Almeida, now the Head of Marketing of Bandhan Life, is a dynamic leader with over two decades of experience in marketing, specializing in brand building, digital strategies, and consumer insights.  Timestamps 00:01:45:13 - 00:05:57:08 From Virgin Records to Marketing Pro: Akhil's Journey 00:05:57:09 - 00:13:32:13 Predictive Content: The Next Big Thing in Marketing? 00:13:32:14 - 00:16:45: Selected Links and Show Notes: https://www.contraminds.com Subscribe to our Weekly Newsletter: https://blog.contraminds.com Follow Us Twitter: https://twitter.com/contraminds Instagram: https://www.instagram.com/contraminds/ LinkedIn: https://www.linkedin.com/company/contraminds Facebook: https://www.facebook.com/contraminds

    1 小時 24 分鐘
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簡介

Hosted by Sivaraman Swaminathan (Swami), this show decodes what goes on behind the minds of people who strive to achieve mastery, excellence, and success in their business or profession. It explores their life purpose, motivations and inspiration, and attempts to understand their personal growth journey. We try to understand the why behind what they do and how they are successfully accomplishing what they set out to do in their lives.  You can discover the mental models of these high performers, who are career achievers and leaders in their own right and seek to learn from their practices and experiences. The conversation dives deep into their lifelong learning methods, personal development and self-improvement strategies that they work on, their workplace rituals or practices that have made them successful in their business, startup, or entrepreneurial journey. These conversations will inspire you, open your mind to new possibilities and help you reimagine your purpose, goals, and practices to become extraordinary in both your life and career.

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