014 Investing in luxury beauty brands

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Today's guest is Julia Baldet, an investor at BC Partners, a large cap European private equity fund. Prior to BC Partners, Julia was an investor at Manzanita Capital, where she was the sole associate working on the $1B sale of Byredo to Puig in 2022. While at Manzanita Capital, Julia also managed some of their other investments, such as Diptyque, Space NK, and Susanne Kaufmann. In addition to investing at the institutional level, Julia is an angel investor in Konvi, The Edit LDN, and Kimai.

We chatted about how she created the career she desired, her insights from investing in consumer brands, and her advice for those wanting to break into consumer PE.

*Huge thanks to BC Partners' compliance team for giving us the green light to do this interview!

Episode Highlights:

• How Julia carved her career path into luxury consumer investing
• Byredo: deal process & dyamics
• Why Puig was the right buyer of Byredo
• Julia's insider perspective of the luxury beauty business
• What makes a $billion beauty brand prime for acquisition?
• What type of capital partner beauty & fashion entrepreneurs should seek
• How Julia sources angel investment opportunities
• Julia's investment criteria (company & founding team)
• Advice for aspiring luxury consumer investors

Connect with Julia on LinkedIn

Check out her essay for the blog Data Driven Investor

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