Experience Builders

Chris Griffin
Experience Builders

Exhibitors and experiential design agencies just want to put on amazing events for their clients. We know that events always present challenges, but one many of us didn’t see coming was the pandemic. We started this podcast to share processes and systems to help you bounce back and future-proof your business against storms we may face down the road. We cover topics like how to access capital and funding, why and how to outsource, why and how to build a brand, creating a strong company culture, and much more. With more knowledge at your fingertips, you’ll be able to put on powerful events and build a strong business that can weather any storm.

  1. 038 - Cold Calling in the Trade Show & Events Space with Chris Beall & Dan McClain

    -1 Ч

    038 - Cold Calling in the Trade Show & Events Space with Chris Beall & Dan McClain

    Is cold calling dead? Listen in as we challenge the myths & misconceptions about cold calling in the trade show and event space with Chris Beall & Dan McClain. Get ready to turn a shaky strategy into a secret weapon! Time Stamps 00:52 - Episode Intro02:12 - Guest Intro04:27 - How Connect and Sell Works11:12 - The Psychology of Cold Calling21:45 - Cold Calling in Trade Show Industry24:11 - Challenges in Cold Calling25:41 - Market Exploration and Product Development27:42 - Leveraging Connect and Sell for Success34:47 - How to Get Started with Connect & Sell38:58 - Episode Takeaways Snippets from the Episode "Voicemail is pretty much a dead letter box.” - Chris Beall“Value is very dangerous in a cold call.” - Chris Beall “Doing what we do in this little slice of the industry statistically is five times more difficult than your average cold call.” -Dan McClain“Everything everybody thinks intuitively about calling is wrong.”  - Chris Beall Resources Join the EDPA EDPA Access registration linkEDPA website Need Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email us More from Chris Beall ConnectAndSellMarket Dominance Guys PodcastChris Beall on Linked InBranch 49 More from Dan McClain Dan McClain on LinkedInTrade Show Displays on LinkedIn More from Chris CrewXP Email ChrisChris on LinkedIn More from Khalil benali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram

    45 мин.
  2. 036 - LinkedIn for Trade Show Professionals

    24 ОКТ.

    036 - LinkedIn for Trade Show Professionals

    Discover the secret to turning LinkedIn from a simple social platform into a key player in building reputation as a trade show professional. Don't miss out on effective content creation tips!  Time Stamps 00:58 - Episode Intro02:26 - The Importance of Social Media for Businesses03:22 - LinkedIn's Growing Influence04:58 - Creating Effective LinkedIn Content14:12 - The Value of Sharing and Reposting17:14 - Guidelines for Creating Original Content17:55 - Case Study: Small Business Owner on LinkedIn26:46 - Contrarian Opinions and Content Pillars28:09 - Balancing Personal and Professional Content31:18 - Effective Posting Strategies33:36 - Engagement Tactics and Value Creation37:50 - Humanizing Your Brand41:50 - Episode Takeaways42:39 - Avoiding Social Media Pitfalls45:18 - Leveraging LinkedIn Video47:05 - Final Thoughts and Takeaways Snippets from the Episode "You need to make sure that you optimize the medium for the channel." - Khalil“You want to talk to people. You don't want to talk to companies. So talk like you're talking to people.” - Khalil“I think, it’s [LinkedIn] the gold standard of business social media portals.” -Chris Resources Need Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email us More from Chris CrewXP Email ChrisChris on LinkedIn More from Khalil benali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram

    50 мин.
  3. 035 - Growth by Acquisition in the Tradeshow Industry with Mark Taylor

    10 ОКТ.

    035 - Growth by Acquisition in the Tradeshow Industry with Mark Taylor

    Ready to discover what it takes to grow through acquisitions? Join us with Mark Taylor as he shares his journey and the strategic insights behind acquiring not one, but two companies in the tradeshow industry. Dive into the world of strategic growth today! Time Stamps 00:41 - Episode & Guest Intro01:18 - Mark's Strategic Acquisitions02:47 - Evaluating Growth Strategies04:49 - The Acquisition Journey Begins10:07 - Challenges of Multi-Location Operations17:56 - Navigating Deals: Asset vs. Stock Purchases21:34 - Things to Do & Consider Before an Acquisition27:06 - The True Cost of Acquisitions29:32 - Employee Expectations and Cultural Integration34:16 - Strategic Planning and Exit Strategies36:32 - Brand Identity and Market Positioning 39:24 - Real Estate and Location Strategy40:45 - People Behind the Scene44:26 - Infrastructure Investments and Technology Upgrades45:14 - Final ThoughtsSnippets from the Episode "The worst thing you can do is just run into an organization and completely turn it over without understanding how they're working and what they're going to need to do to adapt to what you're doing or what you're going to do to adapt to how they're working, because it might be better in some cases. So, looking into that is a big thing." - Mark Taylor"I think we've reached a point in the recovery of the industry that I think does owners such as myself feel a little bit more comfortable looking at options for growth and for scale. But you have to also understand that the revenue growth will come naturally with the acquisition, but the profitability growth and the scale part of it might be 2, 3, 4 years down the road." - Mark Taylor Resources Need Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email us More from Our Guest Apogee ExhibitsEmail Mark Taylor Mark on LinkedIn More from Chris CrewXP Email ChrisChris on LinkedIn More from Khalil benali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram

    48 мин.
  4. 034 - SOPs for the Trade Show Industry

    26 СЕНТ.

    034 - SOPs for the Trade Show Industry

    Unlock the power of SOPs with our special guest, Jason Weddle of EDE! From quality control to boosting profitability, this one's a goldmine for operational success!  Time Stamps 01:00 - Episode Intro01:37 - Guest Introduction: Jason's Background03:18 - The Importance of SOPs in Business05:08 - Creating Effective SOPs06:39 - Evolution and Adaptation of SOPs12:42 - Quality Control and Practical Tools14:34 - Consistency in Custom Solutions21:20 - Writing and Implementing SOPs22:48 - The Danger of Uncommunicated Changes23:51 - Reviewing and Updating SOPs26:09 - Customizing SOPs for Clients26:58 - Examples of SOP Failures29:53 - The Role of Physical and Digital SOPs32:22 - Using Videos for SOP Training36:07 - The Importance of SOP Accessibility36:56 - Episode Tips & Takeaways39:33 - SOPs and Employee Satisfaction40:34 - Final Thoughts and Takeaways Snippets from the Episode “One of the best pieces of advice I received early on in my career was treat your department like it's your own company. - Jason WeddleAn SOP should not be a book that is written once and then shut for good. It's a living document. - Jason WeddleThe secret sauce is don't overcomplicate an SOP. Just drill down to what's necessary. - JasonIf you want to be  profitable organization, you've got to have point guardrails in place so you don't drive the car off the road SOP, it's not a glamorous, sexy topic. But if you are on a quest for profitability and running an efficient operation,  this just has to be part of your DNA. - Chris Resources Need Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email us More from Our Guest Jason Weddle on LinkedInEDE website More from Chris CrewXP Email ChrisChris on LinkedIn More from Khalil benali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram

    42 мин.
  5. 032 - Building a Startup in the Trade Show Industry with Hunter McKinley & Jordan Walker

    25 ИЮЛ.

    032 - Building a Startup in the Trade Show Industry with Hunter McKinley & Jordan Walker

    From college buddies to startup founders! Listen to Jordan Walker & Hunter McKinley share their entrepreneurial journey from bootstrapping to securing venture capital. Don't miss their inspiring story! Time Stamps 01:14 - Welcome Back Jordan and Hunter!03:18 - The Origin Story of Backtrack07:24 - The Product Hunt Breakthrough10:58 - Venture Capital Journey13:56 - Challenges and Lessons Learned20:11 - Current Status and Future PlansSnippets from the Episode “It was like the market loved our product that we built just for solving our own problems. So when the market said, "Hey, we like that too." It turns out investors wanted to invest in that product and technology as well. - Hunter McKinleyThe biggest thing that makes backtrack so unique is that we record backwards - like a car dash cam, not forwards - like some of the legacy recording tools that we all know and maybe use today." - Jordan Walker Watch the full episode of Experience Builders Episode 031, “AI in the Business Event Space with Jordan Walker & Hunter McKinley”  Resources Need Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email us More from Our Guests BacktrackHunter McKinley on LinkedInJordan Walker on LinkedIn More from Chris CrewXP Email ChrisChris on LinkedIn More from Khalil benali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram

    31 мин.

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Exhibitors and experiential design agencies just want to put on amazing events for their clients. We know that events always present challenges, but one many of us didn’t see coming was the pandemic. We started this podcast to share processes and systems to help you bounce back and future-proof your business against storms we may face down the road. We cover topics like how to access capital and funding, why and how to outsource, why and how to build a brand, creating a strong company culture, and much more. With more knowledge at your fingertips, you’ll be able to put on powerful events and build a strong business that can weather any storm.

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