02: Attraction

When it comes to how the word "attraction" relates to things like user experience design and digital marketing, your mind may go to concepts like attracting customers or getting and holding a user's attention. But on this episode, Miles takes us in a completely different direction. Find out how theme park attraction design can help digital designers approach their work in new ways.

Here's a link to the clip from Imagineering In a Box that Miles references in the show: https://youtu.be/KiVwNsp4zXE

Work Association is a show hosted by two creative agency founders that started playing a word association game to help them expand the way they think about design, technology, and branding. Each episode is a discussion based around a featured word, researched by one of the two hosts. That host then chooses the next word for the other host to research for the following episode, and the cycle continues. We hope to use Work Association to get listeners thinking differently about how they approach problems and design challenges. Thanks for listening.