The ContraMinds Podcast

ContraMinds Labs
The ContraMinds Podcast

This podcast tries to decode what really goes behind the minds of people who are the best in their business or profession. It tries to explore their motivations and inspiration, attempts to understand the why behind what they do, and how they successfully accomplish what they set out to do. It provides mental frameworks, markers and mind maps for each one of you to learn and discover from their life purpose, their cultural ecosystem and their experiences. These conversations will hopefully open your mind, help you put some of their thoughts and ideas to practice both in your life and career.

  1. #059 Prof. Rohit Srivastava on Why India Needs 10x Innovation to Beat China

    6 МАР.

    #059 Prof. Rohit Srivastava on Why India Needs 10x Innovation to Beat China

    Professor Rohit Srivastava shares his vision of transforming India through a 10X innovation mindset, prioritizing patents over papers, and building product-focused ecosystems that turn academic research into market solutions. 5-point Episode Summary The 10X Impact Framework: Prof. Srivastava's approach to creating 10 times more value through patents, startups, and reaching more patients than conventional academic labs.Patents Over Papers: How filing 250+ patents and co-founding 15 startups is transforming academic research into market solutions for India.Building Innovation Ecosystems: Creating bio-clusters across India to connect universities and accelerate product development through interdisciplinary collaboration.Product-First Thinking: Training students to identify market needs and develop solutions that can reduce India's ₹90,000 crore medical device import bill.From Innovation to Impact: The vision to create thousands of "innovation builders" who will transform India from a service economy to a product powerhouse by 2047. Timestamps 00:03:37 - 00:05:56 Mentors Who Shaped My Vision for India 00:05:56 - 00:08:55 India's Forward-Thinking Academic Leaders 00:08:55 - 00:11:47 Making Maximum Impact with Minimum Resources 00:11:47 - 00:15:00 Patents vs Papers: The Future of Innovation 00:15:00 - 00:18:03 Why Product-First Thinking Changes Everything 00:18:03 - 00:21:39 The Product-First Mindset Behind Innovation 00:21:39 - 00:25:25 The 10X Impact Framework for Success 00:25:25 - 00:28:47 Building NanoBIOS - an Innovation Ecosystem in Academia 00:28:47 - 00:35:02 Transforming Students into Innovators 00:35:02 - 00:38:52 Why Interdisciplinary Thinking Creates Better Products 00:38:52 - 00:42:04 Cross-Pollinating Innovation with Bioclusters Across Universities 00:42:04 - 00:45:02 How Patents Create a Virtuous Cycle of Innovation 00:45:02 - 00:49:08 Advice for Young Academics: Be Innovation Builders 00:49:08 - 00:49:43 Can India Create Its Own Philips or Siemens? 00:49:43 - 00:50:08 What is Success? 00:50:08 - 00:50:29 Advice for 18-Year-Olds in University Today 00:50:29 - 00:51:01 The Best Advice I've Ever Received 00:51:01 - 00:51:54 My Dream Dinner with Innovation Giants 00:51:54 - 00:52:27 The 10X Thinking That People Find Hard to Accept Selected Links and Show Notes Subscribe to our Weekly Newsletter About Prof. Rohit Srivastava Professor Rohit Srivastava is a pioneering academic entrepreneur who holds the Himanshu Patel Chair at IIT Bombay's Department of Biosciences and Bioengineering. Known for his revolutionary "10X impact" philosophy and "patents over papers" approach, he has filed over 250 patents and co-founded more than 15 startups in just 19 years. His Nanobios Lab has commercialized numerous affordable medical technologies including UChek (a mobile urine analysis system) and Suchek (an indigenous low-cost glucometer), helping reduce India's dependence on imported medical devices. Honored with the prestigious Shanti Swarup Bhatnagar Prize (2021) and the inaugural Vigyan Shri Award (2024), Prof. Srivastava is transforming how academic research translates to market solutions. This episode was made possible by the great folks at Effortless. Effortless has been designed to be user-friendly, aiding you in your journey to streamline financial tasks. Experience the convenience of achieving e-Invoicing and E-way Bill Generation in just a couple of clicks, simplifying your business processes. #10xImpact, #InnovationIndia, #PatentsOverPapers, #ProductFirstThinking, #StartupEcosystem, #MedicalInnovation, #MakeInIndia, #FrugalInnovation, #IITBombay, #HealthTech, #BioTech, #AcademicEntrepreneurship, #IndianInnovation, #ViksitBharat, #TechForHealth

    55 мин.
  2. The Super CMO Show - Ep014 - Prof. Prasad Naik

    20 ФЕВР.

    The Super CMO Show - Ep014 - Prof. Prasad Naik

    Marketing science pioneer and UC DavisProfessor Prasad Naik reveals the power of cross-media orchestration, why mathematical models are transforming modern marketing, and why investing in your weakest media channels could be your smartest strategy. Cross Media Orchestration for Creative Excellence 🎯 Five Point ContraMinds Summary Why math models are reshaping marketing: and how they amplify creative thinking rather than replace it Media channels reinforce each other: the surprising reason you should invest more in your weakest media channels Beyond awareness: Why sales and margins are the only metrics that truly matter to the C-suite Breaking silos: How to structure marketing teams for both analytics and creativity Future-ready marketing: Orchestrating media, math, and creative excellence in perfect harmony In conversation with Swami, Professor Prasad Naik challenges conventional marketing wisdom by revealing how mathematical models are transforming brand building and media allocation. Drawing from his groundbreaking research, he demonstrates why brands should invest more in seemingly less effective channels to create powerful synergistic effects - comparing media interplay to chemical catalysts that amplify impact without direct attribution. Through compelling examples like MasterCard's "Priceless Possibilities" campaign and Apple's sophisticated media strategy, Naik presents a vision for future marketing departments that seamlessly blend analytical rigor with creative excellence. For Show Notes, Selected Links and Resources Key Timestamps 04:03 - 08:44 How Did a Chemical Engineer Master Marketing? 08:44 - 14:11 The Secret to Mix Marketing Right 14:11 - 19:29 More Marketing Money For Less Effective Channels 19:29 - 20:32 Making Sense of Your Marketing Budget 20:32 - 25:19 Marketing: Short Term Wins vs Long Term Game 25:19 - 31:05 What Makes Mastercard’s Marketing Click 31:05 - 34:19 Getting Marketing Stakeholders to See Eye to Eye 34:19 - 38:28 Building Your Dream Marketing Team 38:28 - 46:43 Who Should Watch Marketing Spends? 46:43 - 51:29 The Power of Integrated Marketing Communication 51:29 - 55:28 Skills Future Marketers Must Possess 55:28 - 1:00:45 Accretive Effects of Cross Media Consumption 1:00:45 - 1:07:15 Co-founding the MSBA Course at UC Davis 1:07:15 - 1:12:57 What is Success? 1:12:57 - 1:13:45 Advice for Marketing Students 1:13:45 - 1:16:27 Best Advice Prof. Prasad Has Ever Received 1:16:27 - 1:21:04 Buddha, Chengis Khan, Shivaji, Dalai Lama & Schrodinger 1:21:04 - 1:26:04 What Prof. Prasad Believes That Other’s Seldom Do 1:26:04 - 1:28:31 Closing About Prof. Prasad Naik Professor Prasad Naik is a Chancellor's Fellow at UC Davis and co-founder of the Marketing Dynamics Conference who bridges marketing science and creative strategy through groundbreaking research. His work in integrated marketing communications and media optimization, published in prestigious journals like Marketing Science and Nature Reviews, has transformed how brands approach media allocation. This episode was made possible by the great folks at MovingWalls.Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. Moving Walls processes more than 10 billion data points and measures more than 100,000 media sites across the globe. In 2017, APAC CIO Outlook listed us as one of the “10 Most Promising Digital Technology Solutions Providers”. Moving Walls is also a Tie50 winner, a listing of 50 most enterprising startups globally. Visit to learn more.

    1 ч. 32 мин.
  3. #058 Sai Gaddam on How Micro Schools Can Transform Education

    18 ЯНВ.

    #058 Sai Gaddam on How Micro Schools Can Transform Education

    Transforming the Indian Classroom In a groundbreaking conversation, neuroscientist and educator Sai Gaddam discusses how traditional education systems are becoming increasingly disconnected from real-world demands. Through his micro-school initiative, Comini Learning, Gaddam demonstrates how personalized learning environments, supported by AI technology, can nurture individual growth paths. His approach challenges the conventional assessment-driven model, advocating instead for a system that values problem-solving abilities, adaptability, and creative thinking. About Sai Gaddam Sai Gaddam, Co-Founder of Comini Learning, brings a unique blend of neuroscience, technology, and education to his work in transforming early learning. After graduating from IIT Madras, inspired by V.S. Ramachandran's "Phantoms in the Brain," he pursued computational neuroscience at Boston University. His entrepreneurial journey includes founding Kernel Insights and developing MakkhiChoose, which grew to serve hundreds of thousands of users. Currently, through Comini Learning, he implements Finnish educational principles adapted for Indian children, focusing on experiential learning and whole-child development. He's also developing Giffie, an AI-powered educational tool that combines his expertise in neuroscience and learning technologies. Gaddam on LinkedIN Swami on LinkedIN Selected Links & Show Notes Chapters: Q1 From IIT to Neuroscience What Led to Your Journey Q2 How Did Phantoms in the Brain Transform Your Perspective Q3 Engineer to Teacher What Has Teaching Taught You Q4 Why Question the Old Education Template When It Worked for You Q5 What Can Current Education Do vs What Can't It Do Q6 How Do Kids Really Learn What's Your Mental Model Q7 How Does Comini Learning Approach Education Q8 What Does a Comini Classroom Look Like Q9 How Do You Teach Kids to Handle Failure & Ambiguity Q10 What is Holistic Assessment in Education Q11 How Do You Find & Train Teachers for Alternative Education Q12 How Are You Building a Platform to Scale This Q13 Is AI the Future of Personalized Learning Q14 Can Board Games Transform Education Q15 How Will These Kids Adapt to College & Beyond Q16 What's Your Vision for Scaling Micro Schools Q17 What Does Success Mean to You Q18 What's Your Advice for 18-Year-Olds Today Q19 What's the Best Advice You've Received Q20 Which Books Have Inspired Your Journey Q21 Who Would You Invite to Your Dream Dinner Q22 What's Your Contrarian Belief About Education This episode was made possible by the great folks at Effortless. Effortless has been designed to be user-friendly, aiding you in your journey to streamline financial tasks. Experience the convenience of achieving e-Invoicing and E-way Bill Generation in just a couple of clicks, simplifying your business processes. ⁠⁠Visit www.goeffortless.ai to learn more.

    1 ч. 20 мин.
  4. ContraMinds Recap 2024 - #Ultralearning, #Innovation, #Resilience, #Addiction, #Communication, #AI

    27.12.2024

    ContraMinds Recap 2024 - #Ultralearning, #Innovation, #Resilience, #Addiction, #Communication, #AI

    Best of 2024 - Full episode linksCM-Ep048 - Anton Howes - A historian studying how innovation spreads through society, particularly focusing on Britain's transformation during the Industrial Revolution. He examines how improvements and inventions actually developed through incremental changes rather than dramatic breakthroughs. CM-Ep049 - Khyati Bhatt - A body language expert trained by ex-FBI agent Joe Navarro, who helps professionals understand and leverage non-verbal communication. She emphasizes how body language reflects emotional comfort levels and impacts professional interactions. CM-Ep050 - Vasant Dhar - An AI researcher and professor at NYU who pioneered machine learning applications in finance and examines how AI impacts society. He discusses technology's transformation of humanity and the future of work in the age of AI. CM-Ep051 - Dr. Vignesh Devraj - A fourth-generation Ayurvedic healer who advocates for a holistic approach to health and wellbeing. He explains how Ayurveda views health as a balance between body, mind and lifestyle rather than just treating symptoms. Link: CM-Ep052 - Scott H Young - An author and learning expert who studies skill acquisition and mastery, advocating for deliberate practice and varied learning experiences. He emphasizes the importance of challenging projects and deep engagement over surface-level performance goals. CM-Ep053 - Brandon Hendrickson - A passionate advocate of Kieran Egan's educational philosophy who runs Science is Weird, making complex scientific concepts accessible and engaging. He challenges traditional educational approaches by focusing on making learning matter emotionally to students. CM-Ep054 - David Nutt - A neuropsychopharmacologist studying drugs' effects on the brain, particularly focused on developing alternatives to alcohol and using psychedelics for mental health treatment. He advocates for evidence-based drug policies and challenges conventional approaches to treating depression and addiction. CM-Ep055 - Rajendran Dandapani - A technology leader at Zoho who revolutionized tech education through Zoho Schools of Learning, focusing on practical skills over academic credentials. He emphasizes the importance of learning through doing and building real-world capabilities. CM-Ep056 - Dr. Nigel Paine - An organizational learning expert who transformed learning at the BBC and advocates for collective rather than individual learning approaches. He emphasizes the importance of "knowing" over "knowledge" and creating systems that enable organizational wisdom to develop. CM-Ep057 - Elena Aniere - Elena Aniere, a 20-year veteran at Slow Food, shares profound insights into how the movement is revolutionizing food systems worldwide. Aniere explains how the movement connects local farmers with consumers, chefs, and communities, building sustainable alternatives to industrial food systems while preserving cultural food heritage and biodiversity. SCMO-Ep09 - Moses Gorrepati - Moses Gorrepati has over 15 years of experience championing inclusion and empowerment for people with disabilities. As a leader at Enable India, he heads programs transforming lives through digital literacy, livelihoods, and social platforms. A catalyst for change, his mission is to build an ecosystem that unlocks the potential of people with disabilities as active citizens and nation builders. SCMO-Ep13 - R Sridhar - In this candid conversation, advertising veteran R. Sridhar shares fascinating anecdotes from his journey working with industry giants like David Ogilvy and Mani Ayer, offering rare insights into Indian advertising's golden era and the creation of transformative campaigns. This episode was made possible by the great folks at www.goeffrortless.ai.

    42 мин.
  5. The Super CMO Show - Legends of Advertising - R Sridhar(#013)

    29.11.2024

    The Super CMO Show - Legends of Advertising - R Sridhar(#013)

    In this candid conversation, advertising legend R. Sridhar takes us through his remarkable journey through fascinating anecdotes involving industry giants like David Ogilvy, Mani Ayer, and Drayton Bird. Sridhar reveals how authentic leadership and deep consumer understanding shaped his approach to building brands and teams. About the Guest R. Sridhar enjoyed a remarkable 25-year tenure at the prestigious Ogilvy & Mather advertising agency in India, serving as a Director on the company's board. Over the course of his storied career, Sridhar had the privilege of being mentored by some of the industry's luminaries, including the legendary David Ogilvy, Drayton Bird, and S.R. Ayer. Whether navigating the worlds of advertising, direct marketing, or entrepreneurship, Sridhar has remained steadfast in his commitment to continuous learning and creative problem-solving, making him a respected and versatile leader within his fields. Five key takeaways from this episode: Success in advertising comes from understanding human psychology and motivation, not just creative excellence. Sridhar's journey shows how deep consumer insights matter more than superficial industry expectations. The best mentors don't just teach skills but help overcome self-limiting beliefs. David Ogilvy and Mani Ayer helped Sridhar see his perceived weaknesses as strengths. Brand building requires holistic orchestration across all touch points. It's not just about communication but about aligning every aspect to build trust and influence behavior. Leadership is about empowering teams through persuasion rather than authority. Sridhar's experiences show how giving people freedom within frameworks produces better results. Career growth should focus on fulfillment rather than conventional success metrics. As Sridhar demonstrates, following your interests while staying open to learning leads to meaningful achievement. Connect with Sridhar Connect with Swami Timestamps 2:20 - 5:48 Sridhar's Greatest Mentors: Life Lessons from His Father 5:48 - 13:33 From Physics to Advertising: An Unexpected Career Path 13:33 - 15:49 Marketing Mastery with Mani Ayer at Ogilvy 15:49 - 26:19 Valuable Lessons Learning and Growing under Mani Ayer 26:19 - 28:58 Sridhar's First Meeting with David Ogilvy That Changed Everything 37:22 - 40:14 Building Direct Marketing in Indian Advertising 40:14 - 42:49 Decoding Brands with Drayton Bird at Ogilvy London 42:49 - 45:05 A Lunch in Paris with David Ogilvy 5:05 - 47:43 David Ogilvy on Building a Marketing Career 47:43 - 56:02 The Ad Campaign That Transformed Infosys 56:02 - 57:37 What Goes Behind Great Brand Building 57:37 - 1:00:51 Why Marketing Needs Orchestration: The Ogilvy Way 1:00:51 - 1:03:08 How CMOs Can Build Integration and Orchestrated Thinking 1:03:08 - 1:05:21 Direct Marketing Principles for the Digital Age 1:05:21 - 1:07:24 Today's CMO Must Speak the Language of Results 1:14:08 - 1:16:35 Corporate Leader to Independent Consultant Journey 1:16:35 - 1:18:49 How Sridhar Spends His Time These Days 1:18:49 - 1:19:48 Being Different as Your Biggest Strength 1:19:48 - 1:21:56 Essential Advice for Young Marketers 1:21:56 - 1:22:36 What Success Really Means 1:22:36 - 1:24:30 A Message to 18-Year-Olds About Dreams 1:24:30 - 1:26:27 The Best Career Advice Sridhar Ever Received 1:26:27 - 1:28:25 Why Being Useful Never Gets Old This episode was sponsored by MovingWalls, a global Adtech platform that automates Out-of-home advertising campaigns. Operating across four continents, Moving Walls measures over 100,000 media sites and processes 10 billion+ data points. Learn more at https://www.movingwalls.com.

    1 ч. 29 мин.
  6. #057 Elena Aniere on The Slow Food Revolution

    24.10.2024

    #057 Elena Aniere on The Slow Food Revolution

    Transforming Global Food Systems Through Local Action Elena Aniere, a 20-year veteran at Slow Food, shares profound insights into how the movement is revolutionizing food systems worldwide. From their successful transformation of 1,000 gardens into 10,000 across Africa, to preserving 6,000+ endangered food products through their Ark of Taste initiative, Slow Food is championing "good, clean, and fair" food practices globally. Aniere explains how the movement connects local farmers with consumers, chefs, and communities, building sustainable alternatives to industrial food systems while preserving cultural food heritage and biodiversity. About Elena Aniere As Network Coordinator for Slow Food International, Elena Aniere leads the transformation of food systems across a vast territory spanning from Southeast Asia to India, and from Pacific Islands to Azerbaijan. An Australian native with deep roots in agriculture and environmental tourism, her journey from managing large-scale farms to championing small-scale sustainable practices since 2004 offers unique insights into both sides of our global food system. Through her pioneering work linking food biodiversity with sustainable tourism, Elena has helped transform thousands of rural communities, making her a leading voice in the movement for good, clean, and fair food systems. Connect with Elena: https://www.linkedin.com/in/elena-aniere-91192b29/ Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/ Timestamps: 01:28 - 07:30 Why should people care about food ecosystems? 07:30 - 10:58 Is small-scale farming realistic in today's world of scale? 10:58 - 15:47 What drew you to the Slow Food movement? 15:47 - 23:16 How do you put biological and cultural diversity into action? 23:16 - 25:24 What impact does industrialized food have on health? 25:24 - 29:53 How do Slow Food Gardens work? 29:53 - 31:53 What is the Slow Food Cooks Alliance? 31:53 - 36:21 How do you raise awareness about Slow Food? 36:21 - 43:20 How do Slow Food communities work globally? 43:20 - 47:57 How do you build trust between farmers and local consumers? 47:57 - 53:03 How do you make local produce affordable? 53:03 - 56:38 Have you seen small farmer systems impact larger food ecosystems? 56:38 - 1:01:35 Which countries have embraced Slow Food at a national level? 1:01:35 - 1:04:38 How do you fund the movement? 1:04:38 - 1:06:28 How do you stay motivated when change is slow? 1:06:28 - 1:07:53 What does success mean to you? 1:07:53 - 1:09:15 What advice would you give to a university student? 1:09:15 - 1:09:57 What’s the best advice you've ever received? 1:09:57 - 1:10:52 What do you believe that others don't agree with? 1:10:52 - 1:11:57 Closing This episode was made possible by the great folks at Effortless. Effortless has been designed to be user-friendly, aiding you in your journey to streamline financial tasks. Experience the convenience of achieving e-Invoicing and E-way Bill Generation in just a couple of clicks, simplifying your business processes. ⁠⁠Visit www.goeffortless.ai to learn more.

    1 ч. 13 мин.
  7. #056 Dr. Nigel Paine on Agile Learning for Today's Organisations

    12.09.2024

    #056 Dr. Nigel Paine on Agile Learning for Today's Organisations

    Revolutionizing Organizational Learning Dr. Nigel Paine, a leading expert in organizational learning, advocates for a shift from individual-focused to collective learning approaches. He emphasizes the importance of systems thinking and understanding the interconnectedness within organizations to drive meaningful change. Dr. Paine argues that by focusing on "knowing" rather than just "knowledge," organizations can create more dynamic, responsive learning environments that better address complex challenges. Transforming Adult Learning in the Workplace Dr. Paine shares innovative strategies for adult learning, highlighting the need for experiential, context-rich learning experiences. He provides compelling examples from his work at the BBC, demonstrating how immersive, scenario-based training can lead to significant improvements in performance and understanding. Dr. Paine also stresses the importance of values-driven organizations and the role of organizational culture in fostering effective learning and development. ABOUT THE GUEST Dr. Nigel Paine is a prominent thought leader in learning, development, and technology. With over 25 years of experience, he's a sought-after speaker, author, and consultant in organizational learning and leadership development. Formerly the Chief Learning Officer at the BBC, Dr. Paine now advises companies worldwide on building learning cultures and embracing technological change.  He's written several books, including "Workplace Learning: How to Build a Culture of Continuous Employee Development" and "Building Leadership Development Programmes: Zero-Cost to High-Investment Programmes that Work." Dr. Paine is also a professor, broadcaster, and podcast host, dedicated to transforming organizational learning for the digital age. His expertise lies in helping companies navigate complex change through effective learning strategies. 5 takeaways from this episode: Organizational learning is crucial for navigating complexity: Dr. Paine emphasizes the need to shift from individual-focused learning to collective, organization-wide learning to address modern challenges. Knowing" trumps "knowledge": Focus on the process of learning and understanding (knowing) rather than static information (knowledge) for more effective organizational development. Systems thinking is essential for leaders: Understanding the interconnectedness of various parts of an organization is key to effective leadership and problem-solving. Adult learning requires context and experience: Dr. Paine shares examples of immersive, scenario-based training that led to significant improvements in performance and understanding Values-driven organizations foster better learning: Creating a culture based on shared values, rather than just individual competencies, leads to more cohesive and effective organizational learning. Connect with: Dr Nigel Paine on LinkedIN ⁠Swami on LinkedIN⁠ ⁠Click here for Show Notes⁠ This episode was made possible by the great folks at Effortless. Effortless has been designed to be user-friendly, aiding you in your journey to streamline financial tasks. Experience the convenience of achieving e-Invoicing and E-way Bill Generation in just a couple of clicks, simplifying your business processes. ⁠Visit www.goeffortless.ai to learn more.

    1 ч. 11 мин.
  8. The Super CMO Show - Amita Mehra (#012)

    20.08.2024

    The Super CMO Show - Amita Mehra (#012)

    Amita Mehra on Mastering Data-Driven Marketing with Google Google's AI Revolution in Digital Marketing: Insights from Amita Mehra In this exclusive episode of The Super CMO Show, we dive deep into the cutting-edge world of AI-powered digital marketing with Amita Mehra, Head of Agency Business at Google. With over two decades of experience in the industry, Amita shares invaluable insights on how artificial intelligence is reshaping the marketing landscape and empowering brands to achieve unprecedented success. Transforming Campaigns with Data-Driven Strategies and First-Party Data Discover how Google's advanced AI tools are revolutionizing campaign optimization and learn the importance of building a robust first-party data infrastructure. Amita Mehra reveals key strategies for marketers to thrive in the AI era, including the shift towards integrated planning across channels and the evolution of media agencies from idea generators to solution facilitators. This episode is a must-listen for marketers looking to future-proof their careers and harness the full potential of AI-driven marketing. Click here for show notes. Watch full video episodes on YouTube Connect with Amita on LinkedIN Connect with Swami on LinkedIN About The Guest Amita Mehra, Head of Agency Business at Google, is a seasoned expert in the digital advertising landscape with over 20 years of industry experience. For the past 15 years, she has been at the forefront of Google's digital advertising initiatives across the APAC region, leveraging her expertise in campaign management, business analysis, and project operations to drive innovation and success. As a Business Process Improvement professional with a keen analytical mind, Amita excels in creating end-to-end sales processes and fostering global collaboration. Her leadership at Google continues to shape the future of digital marketing, guiding agencies and clients through the complexities of AI-driven strategies, data analytics, and integrated planning to achieve unprecedented marketing success in the digital age. Timestamps 00:03:31 - 00:06:22  How does Google support media agencies? 00:06:22 - 00:11:30  Why is marketing experimentation crucial? 00:11:30 - 00:17:31  How to develop a data-driven mindset? 00:17:31 - 00:20:52  What changes does AI bring to marketing? 00:20:52 - 00:24:26  How to build first-party data infrastructure? 00:24:26 - 00:29:28  Main challenges in first-party data adoption? 00:29:28 - 00:35:23  How to optimize campaigns with Google's AI tools? 00:35:23 - 00:38:30  How are media agency roles evolving? 00:38:30 - 00:44:43  What new skills do marketers need in the AI era? 00:44:43 - 00:49:22  Benefits of integrated marketing planning? 00:49:22 - 00:51:55  Example of successful AI-powered marketing? 00:51:55 - 00:52:49  Top three future skills for digital marketers? 00:52:49 - 00:53:28  Advice for university marketing students? 00:53:28 - 00:54:26  Most valuable career advice you've received? 00:54:26 - 00:56:18  Where to learn about AI-driven marketing? 00:56:18 - 00:57:10  Google's resources for marketing creativity? This episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. Moving Walls processes more than 10 billion data points and measures more than 100,000 media sites across the globe. In 2017, APAC CIO Outlook listed us as one of the “10 Most Promising Digital Technology Solutions Providers”. Moving Walls is also a Tie50 winner, a listing of 50 most enterprising startups globally. Visit www.movingwalls.com to learn more.

    59 мин.
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This podcast tries to decode what really goes behind the minds of people who are the best in their business or profession. It tries to explore their motivations and inspiration, attempts to understand the why behind what they do, and how they successfully accomplish what they set out to do. It provides mental frameworks, markers and mind maps for each one of you to learn and discover from their life purpose, their cultural ecosystem and their experiences. These conversations will hopefully open your mind, help you put some of their thoughts and ideas to practice both in your life and career.

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  • Автор
    ContraMinds Labs
  • Годы выхода
    2019 - 2025
  • Выпуски
    79
  • Ограничения
    Без ненормативной лексики
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    © ContraMinds Labs
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    The ContraMinds Podcast

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