Experience Builders

Khalil Benalioulhaj
Experience Builders

Exhibitors and experiential design agencies just want to put on amazing events for their clients. We know that events always present challenges, but one many of us didn’t see coming was the pandemic. We started this podcast to share processes and systems to help you bounce back and future-proof your business against storms we may face down the road. We cover topics like how to access capital and funding, why and how to outsource, why and how to build a brand, creating a strong company culture, and much more. With more knowledge at your fingertips, you’ll be able to put on powerful events and build a strong business that can weather any storm.

  1. 050 - From Passport to Show Floor: Entering the US for Trade Shows and Conferences with Ease

    6月5日

    050 - From Passport to Show Floor: Entering the US for Trade Shows and Conferences with Ease

    Heading to an international trade show? Listen to this episode and learn how to simplify your travel prep! Learn about visas, entry protocols, and practical tips for a seamless journey. Time Stamps 00:42 - Episode Intro01:02 - Legislative Action Day Preview01:38 - The Four Ts: Tariffs, Taxes, Talent, and Travel02:27 - Importance of International Travel for Trade Shows03:39 - US Entry Requirements and Documentation08:43 - Navigating US Customs and Border Patrol12:54 - Travel Tips and Best Practices28:06 - Final Thoughts and Resources Snippets from the Episode "Just because you're granted a visa, it's not a guarantee that you can come into the country. It still comes down to the Customs and Border Patrol checkpoint. When you come in, they can still decline you.” -Chris“  I've seen people get uncomfortable and don't tell the truth. You can get yourself pretty quickly into a jam there if you fail to declare any unrestricted good.” -Chris ”One in three are now brand new to this industry since the pandemic recovery. So it’s not unheard of to think that we're gonna have some first-time travelers to the U.S.” -Chris Resources CBP Travel InformationFind a U.S. EmbassyNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email us More from Chris ⁠⁠CrewXP ⁠⁠⁠⁠Email Chris⁠⁠⁠⁠Chris on LinkedIn⁠⁠ More from Khalil ⁠⁠benali.com ⁠⁠⁠⁠Email Khalil⁠⁠⁠⁠Meet With Khalil⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Facebook⁠⁠⁠⁠Instagram

    30 分钟
  2. 049 - Don’t Just Show Up: Design a Booth That Works

    5月15日

    049 - Don’t Just Show Up: Design a Booth That Works

    Join us as we dive into the essentials of designing an effective trade show booth. Learn how giving your booth a clear purpose can make all the difference in attracting and engaging visitors. Don't just show up—stand out! Time Stamps 00:41 - Episode Intro01:05 - Understanding the Trade Show Industry Post-Pandemic02:44 - The Concept of Jobs to Be Done04:55 - Defining Your Trade Show Booth's Job06:44 - Strategies for Effective Booth Design10:35 - Preparing and Managing Booth Staff20:18 - Real-Life Examples of Successful Booths30:26 - Final Tips and Resources for Exhibitors Snippets from the Episode " 85% of us, the reason we participate as exhibitors at shows is to generate qualified leads. That's the mission. - Chris Griffin  "What's the experience I'm driving people to? What's gonna get 'em in and interacting with me a little bit? What are the six or eight pieces of information I've predetermined that I need, that I can work into the conversation so I can capture that information?" - Chris Griffin  "It is critical that your booth has a clear job, and it's part of the strategy that you guys have to put together for your company.” -Chris Griffin Resources ⁠Jobs to be Done by Clayton ChristensenTrade Show Displays⁠Need Help With An Event? Get in touch with⁠ CrewXP ⁠Watch On ⁠YouTube⁠Follow Us On Social:⁠ LinkedIn⁠, ⁠Facebook⁠Have Questions? ⁠Email us⁠ More from Chris ⁠CrewXP ⁠⁠Email Chris⁠⁠Chris on LinkedIn⁠ More from Khalil ⁠benali.com ⁠⁠Email Khalil⁠⁠Meet With Khalil⁠⁠LinkedIn⁠⁠Facebook⁠⁠Instagram

    35 分钟
  3. 048 - Exhibit Spend: Do I Rent or Purchase?

    5月1日

    048 - Exhibit Spend: Do I Rent or Purchase?

    Dive into the key considerations when choosing to rent or purchase exhibit displays for trade shows. Find out which option could save you time and money while enhancing your trade show presence. Time Stamps 00:38 - Should You Buy or Rent?01:18 - Factors to Consider When Deciding02:17 - Cost of Owning an Exhibit05:16 - Maintenance & Repairs12:43 - Advantages of Renting14:25 - Cost Comparison: Renting vs. Buying16:54 - Customization and Mixed Models21:36 - Disadvantages of Renting30:27 - Choosing the Right Exhibit House32:44 - Conclusion and Final Thoughts Snippets from the Episode "The first thing you have to consider when deciding to purchase or rent is how many times you gonna be participating in an event where you're gonna use this in trade shows? For me, the magic number's always been three." -Chris GriffinI really like renting as an option. You're still gonna invest in your own graphic messaging, but when you're paying to rent that structure, it's somebody else's problem to make sure that you don't have to pay a storage fee. There's no upcharge or upkeep for repairing cracks and chips, and scratches. If you're dealing with a professional exhibit house, you just show up and you're booth's ready." -Chris Griffin"Most people think about the cost of designing and building an exhibit. They don't necessarily think about the cost of owning it and using it." -Chris Griffin Resources Trade Show DisplaysNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email us More from Chris CrewXP Email ChrisChris on LinkedIn More from Khalil benali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram

    36 分钟
  4. 046 - Setting Intentional Revenue Targets

    4月3日

    046 - Setting Intentional Revenue Targets

    Join Chris & Khalil as they explore strategies for hitting new revenue targets through intentional planning and effective team engagement. Discover how profit sharing can align your team towards common goals. Tune in now! Time Stamps 01:00 - Episode Intro02:44 - Revenue Targets and Growth Strategies07:24 - Reviewing Financial Metrics11:58 - Managing Overhead and Fixed Costs17:05 - Profit Sharing and Employee Engagement24:57 - Planning for Seasonal Workload26:00 - Forecasting for Growth26:34 - Analyzing Customer Contributions29:07 - Project Management and New Opportunities34:16 - Setting Realistic Growth Targets Snippets from the Episode "Once you're in business, you realize it's not what you sell, it's what you keep, right? - Chris GriffinSometimes you're so busy doing, you don't have the time to do the planning. - Chris GriffinSomebody told me 25 years ago, in the trade show business, you are guaranteed to make money six months a year if you show up with your shoes tied. You are guaranteed you are gonna lose money at least two months. And it's the other four months that determine whether you have a good year or a bad year. What are you doing with those four months? -Chris Griffin Resources Need Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email us More from Chris CrewXP Email ChrisChris on LinkedIn More from Khalil benali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram

    49 分钟
  5. 045 - Tariffs and Their Impact on Small Businesses with Rob Cohen

    3月18日

    045 - Tariffs and Their Impact on Small Businesses with Rob Cohen

    Curious about how tariffs are affecting our industry? Join our conversation with Rob Cohen, where we unravel how these taxes impact the market and what small business owners should know. It's a must-listen for every business owner! Time Stamps 01:11 - Episode & Guest Intro03:48 - Historical Context of Tariffs05:08 - Current Tariff Policies and Their Implications08:09 - Legal and Political Aspects of Tariffs14:53 - Creative Solutions and Alternatives17:37 - Economic and Market Impacts21:07 - Challenges and Legal Actions24:06 - Global Perspectives and Future Trends25:48 - Impact of Moving Shows Internationally27:19 - Cost Implications for American Companies27:47 - Tariffs and Their Broader Implications30:27 - Workforce and Trade Skills Shortage32:45 - Strategizing Around Tariffs34:42 - Long-Term Effects of Tariffs36:33 - Historical Context and Future Projections37:41 - Political and Economic Consequences38:20 - Episode Takeaways46:35 - Call to Action for Legislative Action Day Snippets from the Episode "I'm boggled in Massachusetts, where I live, to read the news reports that there are more kids that want to go to trade schools than there are slots to attend trade schools. - Rob CohenI don't think that tariffs are short-lived. - Rob CohenThe deterioration of our ability to compromise is crippling our country. And until we get back to a point where we can come together and compromise, legislate, and not get everything that you want, get some things, we're in trouble. - Rob Cohen50 percent of the U.S. economy is made up of small businesses and we are now finding ourselves in a situation where tariffs are touching way more that affects all of those. It's not just one or two products that we can sort of ignore. -Chris Griffin Registration for ECA’s 2025 Legislative Action Day Resources Need Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email us More from Rob Cohen Rob Cohen on LinkedInDisplay Supply & Lighting, Inc. Website More from Chris CrewXP Email ChrisChris on LinkedIn More from Khalil benali.com Email Khalil Meet With Khalil LinkedIn Facebook Instagram

    49 分钟

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关于

Exhibitors and experiential design agencies just want to put on amazing events for their clients. We know that events always present challenges, but one many of us didn’t see coming was the pandemic. We started this podcast to share processes and systems to help you bounce back and future-proof your business against storms we may face down the road. We cover topics like how to access capital and funding, why and how to outsource, why and how to build a brand, creating a strong company culture, and much more. With more knowledge at your fingertips, you’ll be able to put on powerful events and build a strong business that can weather any storm.

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