036 - LinkedIn for Trade Show Professionals

Discover the secret to turning LinkedIn from a simple social platform into a key player in building reputation as a trade show professional. Don't miss out on effective content creation tips! 

Time Stamps

• 00:58 - Episode Intro
• 02:26 - The Importance of Social Media for Businesses
• 03:22 - LinkedIn's Growing Influence
• 04:58 - Creating Effective LinkedIn Content
• 14:12 - The Value of Sharing and Reposting
• 17:14 - Guidelines for Creating Original Content
• 17:55 - Case Study: Small Business Owner on LinkedIn
• 26:46 - Contrarian Opinions and Content Pillars
• 28:09 - Balancing Personal and Professional Content
• 31:18 - Effective Posting Strategies
• 33:36 - Engagement Tactics and Value Creation
• 37:50 - Humanizing Your Brand
• 41:50 - Episode Takeaways
• 42:39 - Avoiding Social Media Pitfalls
• 45:18 - Leveraging LinkedIn Video
• 47:05 - Final Thoughts and Takeaways

Snippets from the Episode

• "You need to make sure that you optimize the medium for the channel." - Khalil
• “You want to talk to people. You don't want to talk to companies. So talk like you're talking to people.” - Khalil
• “I think, it’s [LinkedIn] the gold standard of business social media portals.” -Chris

Resources

• Need Help With An Event? Get in touch with CrewXP 
• Watch On YouTube
• Follow Us On Social: LinkedIn, Facebook
• Have Questions? Email us

More from Chris

• CrewXP 
• Email Chris
• Chris on LinkedIn

More from Khalil

• benali.com 
• Email Khalil
• Meet With Khalil
• LinkedIn
• Facebook
• Instagram