Honest Ecommerce

Shopify Expert Chase Clymer

Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.

  1. 345 | Finding Hidden Opportunities in Customer Behavior | with Sam Shames

    1天前

    345 | Finding Hidden Opportunities in Customer Behavior | with Sam Shames

    Sam Shames is the Co-Founder and Chief Revenue Officer of Embr Labs, the company behind the Embr Wave: a wristband that heats and cools to help people manage comfort, sleep, stress, and hot flashes. What started as a project in an MIT prototyping competition turned into a 12-year journey building a hardware company from scratch. Along the way, Sam and his co-founders grew Embr Labs to 200,000+ units sold, $50M+ in lifetime revenue, and $66M in venture funding. A $100K Kickstarter goal became $630K in sales, powered by a loyal community they engaged long before launch. Sam’s path blends technical innovation with customer-driven growth. From proving the science behind their product, to surviving on $2K a month while raising capital, to pivoting into a hardware subscription model, he’s learned what it really takes to scale an ecommerce hardware brand. Whether you’re building a DTC product, validating a new idea, or evolving your business model to better serve customers, Sam offers an unfiltered look at the grind, the pivots, and the lessons behind turning a student prototype into a category-defining company. In This Conversation We Discuss: [00:42] Intro[01:03] Sharing early lessons in subscription[01:34] Connecting through founder communities[02:26] Brainstorming solutions to real pain points[03:21] Receiving thousands of customer emails[03:58] Deciding to sell when demand was clear[04:52] Realizing experience changes decisions[05:14] Understanding the customer segments[06:34] Raising angel and pre-seed funding[07:41] Building community through early feedback[08:53] Episode Sponsors: Electric Eye, Heatmap, Grow[12:05] Preparing manufacturing before crowdfunding[14:10] Adapting playbooks as channels change[15:36] Spotting misalignment in value capture[18:00] Screening customers to limit fraud[19:08] Partnering with experts on subscriptions[19:51] Highlighting temperature as a daily pain point[21:32] Showing value instantly on first tryResources: Subscribe to Honest Ecommerce on YoutubePersonal temperature control embrlabs.com/Follow Sam Shames linkedin.com/in/samshamesSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestThe Premier Conference for Ecommerce Operators joingrow.comIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    23 分钟
  2. Bonus Episode: Keeping Ecommerce Layouts Simple And Shoppable with Shawn Khemsurov

    5天前 · 附赠内容

    Bonus Episode: Keeping Ecommerce Layouts Simple And Shoppable with Shawn Khemsurov

    Shawn Khemsurov is the Co-Founder of Electric Eye, a Shopify design and development agency, and a Partner at Feel, a brand studio where art meets commerce. With over ten years of experience in fashion retail, Shawn has worked with iconic brands including Abercrombie & Fitch, Gap Inc, Nike, Homage, and Only NY, spanning everything from digital experiences to product design. Shawn’s journey started in retail, where he immersed himself in the many facets of the industry: from visual merchandising to customer experience, giving him an ability to understand exactly what his clients need. He combines this insight with design expertise to create unique, engaging experiences that drive sales and build brand loyalty. Whether you’re running an Ecommerce brand or building your first Shopify store, Shawn offers a candid, insider look at what it takes to create digital experiences that sell and delight customers. In This Conversation We Discuss:  [00:44] Intro[01:18] Avoiding hiring the wrong designer[02:34] Identifying gaps in specialized expertise[03:39] Assessing designs for sales potential[04:29] Evaluating expertise before hiring partners[05:06] Balancing creativity with usability[09:02] Providing consulting upfront for clarity[11:19] Avoiding overloading the homepage[14:42] Focusing on what users actually see[15:26] Choosing the right theme upfront[16:38] Collaborating with competent developers[17:29] Balancing custom design and ShopifyResources: Subscribe to Honest Ecommerce on YoutubeSchedule an intro call with one of our experts electriceye.io/connectBrand studio and creative partner feel.studio/workFollow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    24 分钟
  3. 344 | Building Community Buzz Before Pitching Investors | with John Clark

    8月25日

    344 | Building Community Buzz Before Pitching Investors | with John Clark

    John Clark is the founder of Modern Shelving and Tandm Surf, two brands born from a simple idea: if he could sell it, his wife, an engineer, could build it. What started as a family-run shelving business evolved into a global Ecommerce company, while a day on the water with his daughter inspired an inflatable tandem surfboard that would later appear on Shark Tank. John’s journey blends practicality with creativity. From solving everyday pain points with shelving to creating a patented surfboard that makes riding waves accessible to anyone, he’s built businesses that reflect both lifestyle and innovation. Along the way, he’s navigated the challenges of pitching on national TV, scaling niche products in the DTC market, and balancing multiple ventures without losing his entrepreneurial spark. Whether you’re running a growing ecommerce brand or looking to turn family values into scalable business, John offers an honest look at what it takes to transform passion into products people love and companies that last. In This Conversation We Discuss: [00:37] Intro[01:21] Launching new products to fuel business growth[03:14] Adopting Google Adwords to drive early sales[04:00] Turning family traditions into a business idea[05:39] Making surfing accessible to everyone[07:07] Sharing prototypes at the beach for feedback[08:00] Pitching novelty ideas that capture attention[09:28] Episode Sponsors: Electric Eye, Heatmap, Grow[12:40] Answering what really happens after the deal[14:29] Leveraging the Shark Tank bump for growth[17:56] Using events to build brand visibility[19:06] Finding the right partner for long-term success[19:40] Patenting inflatable boards for portability[20:45] Building community beyond physical products[23:01] Encouraging entrepreneurs to think globallyResources: Subscribe to Honest Ecommerce on YoutubeVersatile designs + unique storage solutions for any space modernshelving.com/Shark Tark approved Tandem bodyboards and pool saddles tandmsurf.com/Follow John Clark linkedin.com/in/johngclarkSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestThe Premier Conference for Ecommerce Operators joingrow.comIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    26 分钟
  4. 343 | Testing High in Luxury Market | with Allison Luvera & Lauren De Niro Pipher

    8月18日

    343 | Testing High in Luxury Market | with Allison Luvera & Lauren De Niro Pipher

    Allison Luvera and Lauren De Niro Pipher are the Co-Founders of Juliet Wine, where they’re redefining boxed wine with award-winning California varietals and eco-conscious cylindrical packaging that challenges the category’s decades-old perception. Allison is an award-winning brand builder with a dual BS in Finance and Marketing from Boston College, an MBA from The Wharton School, and WSET Level 2 Certification in Wine. She’s also a founding member of the Alternative Packaging Alliance, a coalition of high-end boxed wine brands dedicated to advancing sustainable packaging in the wine industry.  Lauren brings nearly two decades of sales, business development, investor relations, and design expertise from leading roles at Virgin Galactic, Uber, and Douglas Elliman, along with a BS in Culture & Communications from NYU and a Sustainability Certification from Cambridge University’s Judge School of Business. Before launching Juliet, Allison built a career leading brand strategy, design, and storytelling for premium products, earning a reputation for transforming overlooked categories into high-value lifestyle experiences. Lauren honed her skills in building relationships, scaling sales, and translating brand vision into tangible growth. Together, they’ve created a brand that blends “affordable luxury” with modern consumer expectations and a design-first approach that stands apart from traditional boxed wine. In this episode, Allison and Lauren share how they spotted an opportunity to reimagine boxed wine, why they launched DTC first to prove product-market fit, and how they tested seven price points to find the sweet spot before expanding to retail. They also reveal how early customer data shaped their go-to-market strategy and helped secure high-quality retail partners who understood Juliet’s unique value. In This Conversation We Discuss: [00:40] Intro[01:07] Highlighting sustainability as a core advantage[01:58] Reimagining a category for modern consumers[03:46] Meeting evolving consumer demands head-on[05:21] Sourcing partners to match product vision[06:55] Reframing consumer perceptions of boxed wine[09:03] Prototyping early to speed market entry[09:20] Testing multiple price points before scaling[11:47] Episode Sponsors: Electric Eye, Heatmap, Zamp[15:44] Adjusting pricing after early market feedback[17:33] Making decisions to drive progress forward[19:21] Proving product-market fit to win distributors[20:48] Proving demand before pitching big retailers[21:10] Meeting online customers where they are [22:38] Boosting AOV with strategic bundlesResources: Subscribe to Honest Ecommerce on YoutubeEco-friendly and delicious luxury boxed wine drinkjuliet.com/Follow Allison Luvera linkedin.com/in/allisonluveraFollow Lauren De Niro Pipher linkedin.com/in/iamldpSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestFully managed sales tax solution for Ecommerce brands zamp.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    25 分钟
  5. Bonus Episode: Turning Event Meetups Into Lasting Partnerships with Marielle Bobo

    8月14日 · 附赠内容

    Bonus Episode: Turning Event Meetups Into Lasting Partnerships with Marielle Bobo

    Marielle Bobo is the VP of Content at Shoptalk Spring and Fall, where she curates programming and secures industry-leading speakers to spark the most important conversations in retail and ecommerce. She’s spent 25 years in cross-platform media, serving as Editor-in-Chief & SVP of Programming at EBONY, Fashion Director at Essence, and shaping fashion, beauty, and retail narratives at Womenswear Daily, Allure, and Cosmopolitan. Before taking the helm at Shoptalk’s content strategy, Marielle built a career telling stories that resonate: across print, digital, video, and live events, earning a reputation for translating trends into actionable insights. That lens now drives how she programs Shoptalk, ensuring attendees walk away with strategies they can implement immediately. Marielle shares what’s different about Shoptalk Fall this year compared to year one, the genesis of the brand-new Leadership track, and why now is the moment for retail leaders to think differently about org design, planning, and agility. She also reveals which sessions ecommerce store owners and DTC brands can’t afford to miss, plus how her editorial background influences the way she curates content for maximum impact. Whether she’s explaining how to navigate a packed agenda or uncovering the most relevant themes for today’s volatile retail landscape, Marielle offers a candid look at how great content can transform an industry event into a growth engine. In This Conversation We Discuss:  [00:40] Intro[01:01] Exploring global event series for innovators[02:05] Kicking off with immersive retail experiences[04:13] Planning your conference strategy in advance[06:20] Recapping key learnings before the show ends[09:50] Learning from leading retail and DTC brands[11:51] Finding solutions through casual conversations[12:58] Highlighting brick-and-mortar’s role in EcommerceResources: Subscribe to Honest Ecommerce on YoutubeOrganizing retail’s industry’s very best events shoptalk.com/Providing senior execs workshops, strategy sessions, Chicago retail tours, insights from 130+ leaders, and targeted connections fall.shoptalk.com/Follow Marielle Bobo linkedin.com/in/marielle-boboIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    18 分钟
  6. 342 | Building Community Before Launching Products | with Hannah Ruhamah Crum

    8月11日

    342 | Building Community Before Launching Products | with Hannah Ruhamah Crum

    Hannah Ruhamah Crum is the Founder of Kombucha Kamp, the leading education platform and Ecommerce brand for homebrewed kombucha. She’s also the co-author of The Big Book of Kombucha and the cofounder and former president of Kombucha Brewers International, where she’s helped shape industry standards for fermentation and transparency. Before launching Kombucha Kamp, Hannah was a language teacher and aspiring actress who stumbled into kombucha at a raw food restaurant in San Francisco. A single sip turned into a full-blown obsession, leading her to teach local brewing classes out of her apartment, blog about the gut microbiome, and ship SCOBYs from her kitchen table before launching a full Ecommerce operation. Hannah shares how she followed inbound demand signals to grow from DIY educator to industry leader, why homemade kombucha is different from store-bought, and how she scaled without outside capital. She also unpacks how COVID reshaped her business overnight, why she walked away from a quarter-million-dollar facility, and what she's learned about managing people without formal training. Whether she’s explaining what it means to be a “bacteria farmer” or how her belief in gut health intersects with spiritual wellness, Hannah offers a candid look at what it takes to build a mission-driven CPG brand from scratch. In This Conversation We Discuss: [00:40] Intro[01:15] Selling starter kits not just products[02:34] Discovering a product by total accident[04:56] Blogging to fix misinformation online[06:16] Podcasting early to build brand authority[09:05] Reclaiming gut health through real food[10:44] Episode Sponsors: Electric Eye, Heatmap, Zamp[14:42] Protecting tradition through policy advocacy[18:51] Rebuilding ops with a lighter footprint[21:30] Outsourcing production for better margins[23:02] Building loyalty with rewards that convertResources: Subscribe to Honest Ecommerce on YoutubeProviding free information and education about Kombucha kombuchakamp.comFollow Hannah Ruhamah Crum linkedin.com/in/hannahcrumlaSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestFully managed sales tax solution for Ecommerce brands zamp.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    26 分钟
  7. 341 | Building a Brand on Repeat Buying Power | with Lea Garcia

    8月4日

    341 | Building a Brand on Repeat Buying Power | with Lea Garcia

    Leah Garcia is the Founder & CEO of NULASTIN®, the first beauty brand to commercialize elastin-based haircare. With a background as a professional athlete and award-winning media personality, Leah brings a performance mindset to DTC brand building, combining storytelling, product innovation, and operational grit. Before launching NULASTIN, Leah built a successful career in broadcast journalism and sports media, covering professional bull riding for CBS and competing internationally in mountain biking. That same tenacity shows up in how she scaled NULASTIN to $17.5M in revenue before hiring her first employee, bootstrapping the brand through direct response marketing, Indiegogo campaigns, and scrappy user-generated content. Leah shares why she shifted from a crowded skincare category to focus on brows and lashes, how “less polished” creative outperformed high-production assets, and why authenticity still drives her best-performing ads. She also breaks down her product development process, the metrics she tracks most closely, and how she’s approaching influencer and affiliate marketing now that the brand has scaled. Whether she’s explaining why awkward websites sometimes convert better or why prestige branding can alienate loyal buyers, Leah offers a no-BS look at building a beauty brand that lasts without relying on glossy tactics or VC backing. In This Conversation We Discuss: [00:43] Intro[01:20] Launching niche beauty products with clear focus[02:00] Identifying a personal need in the market[03:20] Investing early in a science-backed idea[04:30] Taking control after early business loss[05:36] Accepting risk when investing your own money[06:53] Bootstrapping with decks, debt, and side hustles[09:22] Trusting instinct over validation frameworks[10:38] Learning from regulatory arrogance[12:55] Leveraging infomercial skills for DTC[14:46] Episode Sponsors: Electric Eye, Heatmap & Zamp[18:43] Focusing early on user generated content[20:42] Understanding the tradeoffs of premium branding[22:30] Selling before customers hit the website[23:20] Learning from infomercial-driven growth[27:29] Blending legacy service with modern techResources: Subscribe to Honest Ecommerce on YoutubeElastin-based hair and skincare nulastin.com/Follow Leah Garcia linkedin.com/in/leah-garcia-592988Schedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestFully managed sales tax solution for Ecommerce brands zamp.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    31 分钟
  8. 340 | Understanding Attribution Before Scaling Spend | with Aaron Zagha

    7月28日

    340 | Understanding Attribution Before Scaling Spend | with Aaron Zagha

    Aaron Zagha is the Chief Marketing Officer at Newton Baby, the largest direct-to-consumer brand in the baby sleep category. With a background in investment banking at Deutsche Bank and JP Morgan, Aaron brings a financial operator’s lens to performance marketing, attribution modeling, and team leadership. Before joining Newton, Aaron led international Ecommerce for Teleflora, managing growth across global markets and navigating the complexity of seasonal retail cycles and cross-border logistics. Today, he applies that same analytical rigor to the world of baby and juvenile goods where trust, conversion, and retention all hinge on deeply personalized journeys. Aaron shares how finance-trained marketers bring discipline to growth forecasting, why he encourages his team to challenge attribution models, and how incrementality testing has become central to his media mix. He also unpacks the pitfalls of over-indexing on Meta, why Pinterest deserves more spend, and how to onboard new marketing hires with the right mental models from day one. Whether he's explaining why some site visitors can’t be influenced or why channel diversification is more urgent than ever, Aaron delivers a clear-eyed, tactical view into what’s working in DTC marketing today. In This Conversation We Discuss: [00:40] Intro[01:13] Finding opportunity through internal mobility[02:34] Building with seasoned tech entrepreneurs[03:09] Keeping connections that open future doors[03:53] Auditing channel mix to unlock growth[04:50] Applying stats to improve ad performance[05:54] Selling off-site and skewing test results[08:00] Optimizing upstream metrics with caution[09:00] Driving sales with offer and positioning[10:19] Episode Sponsors: Electric Eye & Zamp[12:44] Relying on incrementality to guide spend[14:20] Backing bold ideas with leadership support[15:31] Humanizing luxury to boost relatability[17:01] Turning off losers without ending the test[20:14] Feeding AI tools to stay effective[21:11] Measuring performance with GeoLift testsResources: Subscribe to Honest Ecommerce on Youtube#1 rated baby crib mattress newtonbaby.com/Follow Aaron Zagha linkedin.com/in/aaronzaghaSchedule an intro call with one of our experts electriceye.io/connectFully managed sales tax solution for Ecommerce brands zamp.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    25 分钟
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关于

Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.

信息

  • 创作者
    Shopify Expert Chase Clymer
  • 活跃年份
    2018年 - 2025年
  • 单集
    487
  • 分级
    儿童适宜
  • 版权
    © (c) 2019 Electric Eye
  • 节目网站
    Honest Ecommerce

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