#04 - Creative Event Promotion with Eric Udler (Events - What Wakes You Up at 3:00 am?)

Carl explores the world of consumer events with Eric Udler, the mastermind behind the wildly successful Super Pet Expo. Eric is overflowing with marketing ideas - you'll pick up tricks for contests, negotiation, getting vendors to help you market, dealing with the media, and tons more event strategies in this 4th episode of "Events: What Wakes You Up at 3:00 am?”