Strategic Storytelling

Cathy Goodwin, Ph.D.
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Strategic Storytelling

Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!

  1. 12월 19일

    165 Why clients expect you to deliver magic in your services (and how you can create a magical experience realistically)

    Your story has a hero and a guide. Sometimes your story has cheerleaders and a villain. But your story doesn’t have a wizard or fairy godmother or magician. And you probably know the reason: Your story doesn’t promise magic. But sometimes clients expect magic and you have to correct them, This episode looks at 3 reasons clients falsely expect magic.  But can you make magic happen for your clients? We also look at 3 ways that you can offer magic solutions–legitimately. Well, you're not a magician but you *appear* to be making magic.  What you’ll learn in this episode: 3 types of magic your clients may expect Why Cinderella and the Wizard of Oz do not help you write marketing stories 3 things you can do that make the client think there’s magic    FREE: Learn about archetypes and discover your own archetype. Click here. I have a book coming out in January 2025 that explains the process of branding for small business, including how to use the archetypes. You can sign up here. You'll be notified upon delivery.

    21분

  2. 11월 28일

    164 How Your About Page Sells You With Stories

    What's the most difficult page to write on your website? Your About Page. People don't like to write this page because they don't like to write about themselves. It feels like boasting.  It violates the rule: "The nail that stands out gets pounded down." Your About Pag has to answer three questions: 1 - Why are you in this field?  2 -Why are you passionate about what you do? 3 - How do we know you're good at what you do?  Each of these questions can be answered with a story. This episode gives you examples from real business owners who use stories artfully and intelligently.  You will learn... ...how to use a story to connect the dots between what you were and what you do now ...the best way (and the worst way) to show you’re passionate about what you do ...how to show you’re qualified to make the offer People mentioned: Jacquette Timmons.   Chuck Rylant -  Carlos Batara  Cindy Bidar - Podcast featuring Cindy as a guest Ellen Finkelstein - Podcast featuring Ellen as a guest Additional resources: Write your About Page With Stories - video DIY course on writing your About Page when YOU are the business.  Grow your business one story at a time - my book on business Strategic Intensive consultation

    18분

  3. 11월 21일

    023 The most important story for solopreneuur marketing

    Your most important story isn't about you. It's about how you work with clients to help them reach their goals.  This is your success story.  Your success story has 4 parts:  hero, crisis, solution, and outcome. We'll walk through examples of how these parts come together for a lead-generating success story. You don't just share a hero's journey story. You can introduce a plot twist.  You'll see examples of success stories that miss the mark and how to transform them so they work for you. You'll see a detailed example of a story that comes close...but could be much better. You'll learn how you can most effectively use your success story and how you can gain the greatest benefit. When I write copy for a solopreneur service business, I always ask for 3 success stories. They help me understand how you work and the benefits clients receive. This episode draws from my Amazon Kindle book, Grow Your Business One Story At A Time.  Learn more about stories on my website, https://www.cathygoodwin.com

    17분

  4. 11월 7일

    163 Is your story a literary production, a good business story, or both?

    https://www.marketingwords.com/blog/write-copy-future-pacing/?ref=cathy_goodwin I recently came across a workshop on writing creative nonfiction. And that made me ask the question: What is the difference between creative writing and business writing?  What about a course in film script writing?  ? Of course the more writing you do, the better you get. And you'll get better a storytelling.  But sometimes we're tempted to share a story works as a creative story but doesn't work as a business story. Boundaries are blurred for big companies. They tell stories that could qualify as purely creative. Think of the Budweiser puppies or the Christmas story of an old man dining alone.  Solopreneurs do not use stories like these...and they shouldn't.  So I want to set the record straight on business vs creative...a business vs a literary story. And let's remember that memoir is more like fiction than business. This episode discusses... ...3 differences between literary fiction and business stories. ...the hidden plot in memoir  ...how the purpose of the book influences the way people read it (and specifically, the differences in reading business books vs. creative books RESOURCES: Do you want to take a creative story and translate it to business? Sign up for the Strategic Intensive and I'll help you. We can also cover marketing and storytelling topics that are holding you back.  Brand your business by telling stories - a DIY course

    18분

  5. 10월 31일

    162 Using Personal Stories to Build An Empire: Interview with Connie Ragen Green

    Can you become an extremely successful online marketer by telling stories? Connie Ragen Green has several best-selling books and courses, as well as an international practice in business coaching. She's accomplished this goal with strong, consistent marketing and an abundance of content creation. Connie has used stories extensively, especially personal stories. She has entire books where the subject is business, but the stories are directly from her personal life. However, she doesn’t just spill her guts or (heaven forbid) share her “mess.”  Connie is extremely strategic in her use of stories and she has been extremely successful.  In this episode, I interview Connie (who I've known for a long time) to get a behind-the-scenes view of how she really makes this happen. In an informal conversation, we talked about: How Connie made the career change from teaching elementary school to entrepreneurship   How Connie used her teaching experience to incorporate stories into her marketing A funny story about one of the downsides of being a Role Model archetype Stories that Connie avoids that are just too personal   Her advice on when to censor yourself when telling stories (this is really good) Stories taken the wrong way The story behind Connie’s road trip to see customers (and her “can do” spirit) How Connie incorporated a shift to lifestyle subjects A story that could be Connie’s branding story How the world of work has changed and how these changes create incredible opportunities for ordinary people.  We do all this in just under half an hour!  Learn more about Connie: connieragengreen.com @Conniegreen on X (formerly twitter) Connie Ragen Green on Amazon to get all her books  Resources:  Cathy's website: https://CathyGoodwin.com Cathy's consulting program:  Click here to learn how to tell your own stories.

    28분

  6. 10월 24일

    161 Does your story show the prospect's state of awareness?

    What is the stage of your client’s awareness? You may think it’s not important—but a customer stage can be like a specific niche. You target that stage of awareness. If you target the wrong stage, you lose the customer…maybe forever.   For example, when I was looking for a software company, I narrowed down my search to three companies. I knew a lot about the functions of marketing. I knew why I needed software. I just wanted a test drive. I was not just solution aware: I was product aware.   To my astonishment, the company refused to give me a test drive! They wanted to talk to me on the phone. I didn’t want to talk to anybody. I’d already got my questions answered. I just wanted to finalize my decision. That company lost me forever.    In this podcast, I illustrate with a detailed example of a resume service for career changers. When is the prospective client even aware she has a problem? When does she realize she’s got a problem with her resume, not some other aspect of a job search?    When you listen to the prospective client’s story, be sensitive to stages. Are you targeting clients who are aware they have a pain, but not aware that solutions are available? Are you targeting clients who have done all their research and are down to the wire?   That’s what this podcast explains with the detailed examples. Once you understand your prospect’s level of awareness, you can fine-tune your copy to meet the challenge.   RELATED RESOURCES:   FREE: What is your client’s story? What baggage do they bring with them? Click here for your download.      DIY VIDEO COURSE: How to nail your prospect’s story so well they think you’ve read their mind! Learn what makes a good story and how to research one. Click here to learn more.

    11분

  7. 10월 17일

    160 How to Write Client-Pulling Copy by Telling Stories and Choosing Words

    How many times have you gone to a website and found it was just plain boring? Like, it felt like reading one of your old college textbooks? In this episode, we explore ...why there's so much wimpy copy out there ...parallels between writing wimpy copy and getting stronger by working out ...why stories solve the biggest problem of writing wimpy copy: saying good things about yourself ...two micro-tips to make stories come alive ...why you need to get into your audience's mind to write strong copy ...examples of strong copy with stories RESOURCES: FREE: 7 Copywriting Tips to Jumpstart your Sales. Click here to learn more. Course on writing copy by telling stories - Click here to learn more. Course on getting into your prospect's mind - Click here to learn more. Story consultation: your 2-week sprint to transform your marketing, beginning with a 90-minute consultation. Click here.

    10분

  8. 10월 10일

    159 Three lessons solopreneurs can learn from cat stories (even if you're not a cat person)

    What's a cat story? People who have cats tend to be fanatical about them. They tell stories about how cute the cats can be, how spoiled they are, and how they drive their owners crazy.  If you're been on Facebook for more than 5 minutes, you realize that people can't get enough cat stories.  But there are 3 lessons a solopreneur from cat stories, even if you're not a cat person. Why do these stories have so much appeal? What do they do for the storyteller? This episode isn't typical, but it was fun to record and I hope you enjoy it, whether or not you like cats! Please leave a comment and tell me the role cats -- and cat stories -- play in your own life.  Related episodes: How do you add a personal story (especially a cat story!) to your portfolio...and still come across and credible and knowledgeable? Dorie Clark does this really well.  The Right Way To Tell a Cat Story for Personal Branding  Lisa Yoder tells us how to appeal to a special-interest audience. She uses cat lovers as one of her humorous examples. How To Add Stories to Your Course Design Consultation: My one-to-one consultation on marketing your solopreneur business more effectively. Click here to learn more.

    12분
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Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!

정보

  • 제작진
    Cathy Goodwin, Ph.D.
  • 방송 연도
    2021년 - 2024년
  • 에피소드
    163
  • 등급
    전체 연령 사용가
  • 저작권
    © Copyright by Cathy Goodwin, Ph.D. All rights reserved.
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    Strategic Storytelling

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