Salesforce Commerce Cloud Innovations

Natalija Pavic
  • 4,9 (38)
  • TECHNOLOGIES
  • CHAQUE SEMAINE
Salesforce Commerce Cloud Innovations

What if you could hang out with eCommerce experts at Salesforce, as well as our customers and partners, ask them about their experiences and be inspired by innovative ideas and live use cases; then take an insight or two to guide your own Commerce Cloud journey? Hosted by Natalija Pavic ––Innovation Leader on the Business Strategy & Growth team at Salesforce Commerce Cloud. –– every episode is a deep dive into topics that will impact your digital business from new trends like metaverse and NFTs to the evolution of the online customer experience and its impact. We hope to expand your mind with solutions available today and explore their impact on the future. Our goal is to give inspire you with ideas, solutions, and visions of the future in eCommerce.

  1. -3 J

    088: From CRM to Commerce: Advanced Turf’s Journey into B2B and D2C Sales with CIO Tracie Pruden

    In this episode, we delve into the journey of Tracie Pruden, the visionary CIO of Advanced Turf Solutions, as she revolutionizes the green industry through technology. With a background as a Salesforce consultant, Tracie has spearheaded the digital transformation at Advanced Turf, implementing Salesforce CRM, expanding into Marketing Cloud, and launching successful e-commerce platforms. We explore the challenges and triumphs of transitioning from B2B to D2C sales, particularly during the surge in DIY lawn care amid COVID-19. Tracie shares insights into the unique B2B sales environment, emphasizing the crucial role of knowledgeable sales consultants and the strategic use of technology to enhance customer relationships and service. As the company plans to expand its fulfillment capabilities across 30 locations, Tracie discusses the innovative strategies driving growth and the exciting future of Advanced Turf Solutions. Show Highlights: Implementation of Salesforce CRM and expansion into Marketing Cloud. Launch of a direct-to-consumer (D2C) e-commerce platform. Challenges and strategies in launching both B2B and D2C e-commerce platforms. Future expansion plans for fulfillment across 30 locations. Leveraging a small team of agents to enhance customer service and manage growth. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/  Would you like to be on the podcast or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination.  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

    26 min

  2. 6 NOV.

    087: Streamlining B2B Commerce: How PunchOut Automation Revolutionizes Procurement Integration w/ Matt Hassler

    For this episode of the Salesforce Commerce Innovations Podcast, Joreal Whitfield welcomes Matthew Hassler from TradeCentric. They dive into the transformative role of e-procurement integration and connected commerce in the B2B landscape, touching on: Show Highlights: Career Background: Matthew’s journey from SaaS sales to digital commerce with TradeCentric. TradeCentric’s Role: An overview of how TradeCentric connects suppliers directly with procurement platforms, facilitating streamlined and efficient purchasing processes for B2B organizations. Salesforce and TradeCentric Partnership: The impact of TradeCentric’s integration solutions, like punch-out, purchase order, and invoice capabilities, on Salesforce Commerce Cloud customers—unlocking revenue, improving operational efficiency, and meeting the needs of large-scale buyers. Industry Trends: Key factors driving e-procurement growth, including digital transformation, rising expectations of digital-native buyers, and the role of AI in customizing and simplifying B2B purchasing experiences. Success Stories: A deep dive into how MillerKnoll leverages e-procurement with TradeCentric to grow its reach within large organizations. Listeners will gain insight into strategic approaches for B2B connected commerce implementations and an exciting look at the future of B2B commerce, enriched by insights from TradeCentric’s recent white paper on procurement integration. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/  Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination  Learn more about best practices for Punchout with our joint whitepaper here: https://invite.salesforce.com/b2bpunchoutwithtradecentricebo  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

    24 min

  3. 30 OCT.

    086: The B2B Marketplace Revolution: A Conversation with IBM’s Steve Conway

    In this episode, we discuss the world of B2B marketplaces with Steve Conway, IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. We explore the creation of Amazon-like platforms to capture new client segments, using tools like Miracle and Salesforce to streamline operations, and the importance of strategic payment structures and data integration.  As B2B marketplaces mature, Steve highlights the potential of retail media as a revenue channel and the comprehensive solutions offered by Salesforce. This episode is a must-listen for businesses aiming to capitalize on opportunities within the B2B market and navigate the complexities of digital commerce. Show Highlights: Creation of Amazon-like platforms to capture new client segments in the B2B marketplace. Importance of data-driven strategies and AI in unlocking new revenue streams. Tools like Miracle and Salesforce streamline supplier onboarding and automate processes for international use cases. Discussion on payment structures, data management, and setting strategic commission rates for B2B marketplaces. Exploration of retail media as a revenue channel and the potential of AI and marketplace agents. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/  Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

    37 min

  4. 23 OCT.

    085: Holiday Readiness Unveiled: Performance, AI, and Scale with Eric Lessard

    In this episode, we explore how Salesforce is pioneering seamless and scalable online shopping experiences, particularly during the critical holiday season, with guest Eric Lessard. Key themes of the episode include the role of predictive and generative AI in enhancing personalization, boosting conversion rates, and ensuring flawless performance, with case studies like Duluth Trading Company's transition to a headless, composable storefront. We also discuss the importance of building trust and maintaining robust customer relationships, with AI-driven semantic search and API-first strategies playing pivotal roles in preparing for peak shopping times like Cyber Week.  This episode underscores the essential need for reliable and innovative platforms to drive growth and loyalty in today's digital shopping landscape. Show Highlights: The importance of building and maintaining customer relationships beyond peak shopping periods like Cyber Week. Examination of API-first approaches in e-commerce, focusing on flexibility and integration capabilities. Analysis of the holiday shopping season's challenges and strategies for brands to ensure seamless customer experiences. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/  Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

    35 min

  5. 16 OCT.

    084: Scaling Genomics: Cam McKenzie on Transforming Commercial Operations at PacBio

    In this episode, we have a conversation with Cam McKenzie, VP of Commercial Operations at PacBio and a leader in the genomics and life sciences industry. McKenzie discusses the innovative transformation of PacBio's commercial operations under the guidance of CEO Christian Henry, focusing on overcoming challenges like siloed operations and minimal infrastructure through strategic Salesforce integration and omnichannel strategies.  We also delve into the potential for innovation at the intersection of technology and human collaboration. McKenzie emphasizes the importance of fostering a culture of continuous learning and adaptability to stay ahead in the rapidly evolving field of genomics. Show Highlights: Strategic transformation of PacBio's commercial operations, focusing on Salesforce integration and omnichannel strategies. Challenges faced by PacBio and the innovative solutions implemented. Insights into the complexities of PacBio's business model. The impact of technology in streamlining sales processes and improving customer interactions. Reflection on the importance of diverse perspectives and optimism for future innovation at the intersection of technology and human collaboration. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/  Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

    39 min

  6. 9 OCT.

    083: How All Retailers Could Be Using Amazon Buy With Prime With VP Peter Larsen & Chief Customer Officer Adriana Bourgoin

    In this episode, we discuss the dynamic world of e-commerce with industry leaders Peter Larsen from Amazon and Adriana Bourgoin from Salesforce Commerce Cloud. They share their unique insights into navigating the challenges of modern retail, focusing on direct-to-consumer strategies and the importance of a customer-centric approach. The conversation highlights the integration of Amazon's "Buy With Prime" feature, offering brands a powerful tool to enhance customer experiences and streamline inventory management.  Peter and Adriana discuss overcoming rising costs and platform changes, emphasizing the significance of leveraging Amazon's fulfillment network and strategic partnerships. Additionally, they explore leadership strategies to maintain high performance while managing stress, drawing lessons from Amazon's culture of innovation and resilience. Join us for a wealth of practical strategies and inspiring stories from two trailblazers in the digital marketplace. Show Highlights: Strategies for integrating "Buy With Prime" to enhance customer engagement and lifetime value. Challenges and solutions for direct-to-consumer brands in omnichannel retail. Importance of a unified inventory strategy leveraging Amazon's fulfillment network to optimize stock management. Leadership lessons on reducing stress and maintaining high performance through emotional intelligence and effective communication. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew Learn more about Commerce Cloud Innovations go here: https://www.salesforce.com/commerce/innovations/  Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

    46 min

  7. 2 OCT.

    082: Preparing for the Holiday Season with Forter's Principal Technologist, Doriel Abrahams

    In this episode, we sit down with Doriel Abrahams, the Principal Technologist at Forter, to explore the intricate world of fraud prevention and trust in digital commerce. Doriel shares his compelling journey from Tel Aviv to Brooklyn, detailing his transition from studying biology and neuroscience to becoming a leading figure in online fraud prevention & identity intelligence. The discussion highlights the critical role of trust as a currency in enhancing customer experiences and driving revenue growth, especially during the holiday shopping season and beyond.  Listeners will gain valuable insights into balancing loyalty programs with fraud strategies, the importance of seamless shipping and return policies, and the future of personalized shopping shaped by AI. Tune in for practical advice and expert perspectives on navigating the challenges of modern digital commerce. Together, Forter and Salesforce have helped some of the world’s largest enterprises mitigate risk while maximizing revenue and customer lifetime value. With Salesforce Commerce Cloud, merchants can seamlessly integrate Forter’s fraud prevention solution, instantly improving the accuracy of their fraud decisions. To learn more, visit forter.com/partners/salesforce/. Looking to stay ahead in digital commerce? Join us at Forter’s 2024 IMPACT Conference on October 9th in NYC. Use code SFDC24IMPACT to register for free at forter.com/impact! Plus, we’ve partnered with Forter on their 2024 Trust Premium Report to explore how brand trust is shaping shopping behavior and driving revenue. Read the full report here. Show Highlights: The significance of trust in digital commerce as a crucial element for enhancing customer experience and driving revenue. Strategies for balancing loyalty programs with fraud prevention. Addressing the challenges retailers face during the holiday season. Preparing for holiday shopping from a fraud prevention perspective. The role of AI and predictive analytics in shaping personalized shopping experiences and combating fraud. The partnership between Salesforce and Forter in offering fraud prevention solutions and improving merchant performance. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    51 min

  8. 25 SEPT.

    081: Innovation and the Evolution of the Richemont Customer Experience with VP Monica Villaquiran and Noibu President Kailin Noivo

    Join us in an exploration of the world of luxury e-commerce featuring Monica Villaquiran, Vice President of IT Infrastructure and Client Experience Innovation at Richemont Americas, and Kailin Noivo, President and Co-founder of Noibu. The discussion between Monica and Kailin covers the balance between specialization and creativity in retail technology, the role of boutique vendors, and the potential of VR, AR, and AI in enhancing customer engagement.  This episode emphasizes a problem-first approach to innovation. It explores frameworks for addressing business challenges, defining KPIs, and leveraging AI to transform customer feedback into actionable insights. It’s an insightful discussion that bridges technical expertise with exceptional end-user experiences, setting new standards for luxury brands in the digital era. Show Highlights: Client-centric innovation blending technology and human touch across Richemont's 26 brands. Benefits of collaborating with boutique vendors for personalized relationships in retail technology. Problem-first approach to innovation, focusing on identifying business challenges before choosing technology solutions. Utilizing AI to transform customer feedback into actionable insights for luxury brands. Framework for defining KPIs and leveraging decision trees to address business issues. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/  Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

    38 min
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À propos

What if you could hang out with eCommerce experts at Salesforce, as well as our customers and partners, ask them about their experiences and be inspired by innovative ideas and live use cases; then take an insight or two to guide your own Commerce Cloud journey? Hosted by Natalija Pavic ––Innovation Leader on the Business Strategy & Growth team at Salesforce Commerce Cloud. –– every episode is a deep dive into topics that will impact your digital business from new trends like metaverse and NFTs to the evolution of the online customer experience and its impact. We hope to expand your mind with solutions available today and explore their impact on the future. Our goal is to give inspire you with ideas, solutions, and visions of the future in eCommerce.

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