060: Reid DeRamus - Marketing Tips From HBO Max’s Former VP of Growth

In this episode I talk to Reid DeRamus. He comes from the video streaming world of Hulu, HBO Max, and Crunchy Roll. His background in data analysis helped these companies grow their streaming services.

Now he’s taking what he learned into the creator space to help people with their paid newsletters and courses, bringing these growth habits and growth techniques into their solo or small team creator businesses.

We spend this episode riffing on business models, and the analytics that you should pay attention to as an individual creator. We also discuss branding, positioning, and local meetups. It’s a fun episode that I think you'll enjoy.

In this episode, you’ll learn:

• Tips for developing your brand and community
• Reid’s process for curating content
• How to get your work in front of an audience
• The path to over 500K subscribers

Links & Resources

• Patreon
• Wait But Why
• Crash Course on YouTube
• minutephysics on YouTube
• MinuteEarth on YouTube

Reid DeRamus’s Links

• Follow Reid on Twitter
• Yem