060: Tactic Tuesdays: Understanding Modern Product Launches & New Amazon Tactics

Launch strategies have changed in the last couple of years as Amazon has changed their rules. Ready to understand your product launch strategy and master the art of audience building? Join us as we explore groundbreaking techniques with Matt, an expert in launching new brands. Discover how engaging with trending communities like biohackers and the sober curious can pave the way for a successful product introduction even before it hits the shelves. We tackle the challenges of balancing taste and effectiveness in product formulation and navigate the shifting dynamics of influencer partnerships to ensure your brand thrives in Q4 2024 and beyond.

Unlock the secrets to Amazon success without relying on fickle algorithm hacks. We dissect the controversial "honeymoon period" myth and present an alternative: driving sales velocity through a passionately engaged audience. Learn the power of cultivating a brand community that withstands platform changes, ensuring your product launch isn't just a fleeting success but a foundation for sustainable growth. By strategically partnering with non-competing brands, you can tap into new customer bases and elevate your brand's perceived value, fostering loyalty and better margins.

Explore the potential of Amazon's Creator Connections and the surprising impact of deal sites over traditional influencers. Despite its invite-only status, this program has enabled brands to achieve staggering sales figures with simple, strategic moves. As we wrap up, we celebrate the contributions of Matt and Mike, and invite you to our live LinkedIn sessions for real-time engagement and insights. Join us each week for more strategies to build a robust brand identity and pave the path to long-term growth.

🚀 Transform your brand on Amazon by building a powerful customer list with the After Purchase Funnel Blueprint course. Click here to get the full course for free.

➡️ Ready to go deeper into your Amazon FBA journey to accelerate your success? Get your hands on ALL of the Brand Fortress HQ resources, mentorship, and knowledge base by visiting us at BrandFortressHQ.com

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