067 - Where Is Your Data With Keith Perhac

Kelsey Bratcher and his guest Keith Perhac Founder of Segmetrics. This episode is all about data. Why is it important to collect data on your sales process, how to insure that your data is valid, what can you do to leverage that data now that you have it. They also dig into custom direct mail and how to shake things up by going old school. Also as a bonus Keith and his team cooked up a killer offer if you want to sample the power of Segmetrics. Be sure to check it out at https://segmetrics.io/hi/get-automated/