091 Lori Sussle Bonanni is a non-traditional publicist

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Anytime someone comes to us at the Rebel Intrapreneur podcast using the term non-traditional, our ears stand up. Our guest today is no different.

Lori Sussle Bonanni is the founder of elssus, a multi-disciplinary communications consultancy. She is also a self-described non-traditional publicist. She helps her clients go beyond press releases about announcements and launches and helps them communicate with their ideal customers in a more sustainable way. 

In this episode we talked about: 

* Lori’s rebel intrapreneur career journey in communications 

* The career transitions she made across multiple disciplines and how she did it

* Starting her own company

* Lesson about sustaining communications to our markets and ideal customers beyond our launches and announcements

And no…it is not OK to find a press release template from a Google search, alter the company name and middle paragraph, and then send it out. 

That’s not gonna work. 

More about Lori Sussle Bonanni: 

Her company, elssus

Lori on Linkedin

Lori’s Ask Me Anything sessions

Need a plan but can execute on your own? Lori has you covered

Lori speaking engagements

Lori’s Funding Announcement servicesLori can ghostwrite for you

All of elssus services

Today’s episode is brought to you by Figma. Two important tools of the Rebel Intrapreneur are the business model canvas and the value proposition canvas. Figma has templates for both, so you can design your innovation projects fast. I used the value proposition canvas template to design the listener profile and value map for this show. Try Figma for free. 

More about Bill:

Bill Cushard on Linkedin

Bill Cushard on Twitter

Rebel Intrapreneur podcast website

Bill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence 

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