Digital Marketing Masters Podcast

Matt Rouse
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Digital Marketing Masters Podcast

Digital Marketing Masters Podcast with your host, Bestselling Author, Matt Rouse. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea that you can use to grow your business and your profits.

  1. AI & Science Fiction: A Conversation with Tom Easton (270)

    6D AGO

    AI & Science Fiction: A Conversation with Tom Easton (270)

    In this episode of Digital Marketing Masters, host Matt Rouse welcomes science fiction author Tom Easton to discuss the intersection of AI and science fiction. Tom shares his background as a retired science professor and his journey into writing science fiction since the 1970s. The conversation delves into the upcoming anthology "Tales of Galactic Pest Control," featuring Matt's own story, and explores the intriguing theme of AI's role in society, touching on topics like AI hallucinations, the impact of AI on jobs, and the potential need for universal basic income. Matt and Tom engage in a lively discussion about the evolution of AI technology, its implications for the future, and the ethical considerations surrounding AI training on existing works. They also reflect on the potential societal changes AI could bring, such as shifts in identity and the role of education. The episode concludes with insights into the creative process behind the anthology and the Kickstarter campaign supporting it, highlighting the collaborative spirit of the science fiction community. Tales of Galactic Pest Control: https://www.kickstarter.com/projects/galactic-pests/tales-of-galactic-pest-controla-sci-fi-and-fantasy-anthology?ref=mattrouse Amazin Stories: https://amazingstories.com/ matthewrouse.com HookDM SMBAutopilot https://serve.podhome.fm/digital-marketing-masters (00:19) Introduction to the Episode (01:00) Meet Tom Easton: Science Fiction Writer (02:09) AI in Science Fiction and Reality (05:05) Challenges and Opportunities of AI Research (09:18) Copyright and AI: A Legal Perspective (11:45) The Future of Jobs and Universal Basic Income (18:09) AI's Impact on Vocational Training and Education (26:10) Galactic Pest Control Anthology (31:09) AI's Potential for Greater Good (37:31) Exponential Growth of AI Technology (43:02) Closing Remarks and Future Prospects

    48 min
  2. Kate vanderVoort Talks About Businesses Implementing AI (269)

    JUN 1

    Kate vanderVoort Talks About Businesses Implementing AI (269)

    In this episode of Digital Marketing Masters, host Matt Rouse is joined by Kate vanderVoort, founder and CEO of Social Mediology and the AI Success Lab, to discuss the integration of AI into business practices. Kate shares her insights on how companies can transition from having no AI involvement to effectively incorporating AI into their operations. She emphasizes the importance of understanding AI's implications and the need for businesses to develop a human-centered, responsible approach to AI adoption. The conversation highlights the challenges companies face in navigating the rapid advancements in AI technology and the necessity of creating a supportive culture for AI integration. Kate and Matt delve into practical strategies for businesses to start their AI journey, including conducting AI business audits and fostering AI champions within organizations. They discuss the significance of leadership involvement in AI training and policy development, and how small to medium-sized businesses are often more agile in adopting AI solutions. The episode also touches on the importance of addressing employee concerns about AI, such as job security, and the potential for AI to streamline operations and save time. Listeners are encouraged to consider the strategic implementation of AI to enhance productivity and innovation within their companies. Sponsored by SMB Autopilot, your local marketing on autopilot. https://aisuccesslab.com/strategy Kate in Linkedin: https://www.linkedin.com/in/katevandervoort-social-mediology/ Matt on LinkedIn: https://www.linkedin.com/in/mattmrouse/ https://matthewrouse.com Hook Digital Marketing: Canada USA

    35 min
  3. AI, Copyright, and the Law with Karin Coger, Esq. (268)

    MAY 5

    AI, Copyright, and the Law with Karin Coger, Esq. (268)

    In this episode of Digital Marketing Masters, host Matt Rose, despite battling a lost voice, welcomes IP attorney and AI consultant Corinne Koger to discuss the intricate relationship between artificial intelligence and intellectual property law in the United States. They delve into the nuances of copyright, patents, and trademarks, emphasizing the importance of human contribution in AI-generated content and the evolving legal landscape. Corinne shares insights on how businesses can protect their intellectual property and the significance of having clear policies regarding AI use. The conversation also touches on the practical applications of AI in content creation and the ethical considerations surrounding data privacy and AI-generated content. Matt and Corinne explore the challenges of verifying AI-generated information and the importance of maintaining authenticity in digital content. They also discuss the implications of AI in various industries, including legal, marketing, and creative fields, highlighting the need for businesses to stay informed and proactive in managing their intellectual property rights.

    31 min
  4. Is Marv Paul Building the New Internet? (267)

    APR 23

    Is Marv Paul Building the New Internet? (267)

    In this episode of Digital Marketing Masters, host Matt Rouse welcomes Marv Paul, a technology enthusiast and host of the podcast "Is This the New Internet?". The discussion delves into the concept of a new Internet, exploring how blockchain technology could revolutionize the way we interact online. Marv shares his insights on the evolution of the Internet from a stationary experience to a mobile one, and the implications of privacy and personal data in this digital age. The conversation touches on the potential for blockchain to enable a more private, user-controlled Internet, where individuals can manage their own data and privacy. Matt and Marv also discuss the challenges and opportunities of adopting blockchain technology, including the need for user-friendly interfaces and the importance of community in the crypto space. They explore the idea of decentralization, where users can have more control over their digital identities and interactions. The episode concludes with thoughts on the future of the Internet, emphasizing the potential for individuals to build and shape their own online experiences using emerging technologies. Marv encourages listeners to embrace these tools and consider how they can contribute to the evolving digital landscape. Marv Paul Hook Digital Marketing Hook DM Canada SMB Autopilot MatthewRouse.com https://serve.podhome.fm/episodepage/digital-marketing-masters/267 https://serve.podhome.fm/digital-marketing-masters (00:22) Introduction to the New Internet (01:19) The Evolution of Internet Connectivity (03:18) Building a Better Internet (07:24) The Importance of In-Person Connections (16:20) Blockchain and Personal Data Control (23:41) Challenges of Blockchain Adoption (34:07) Community and the Future of Web3 (46:44) The Role of AI and Blockchain in the New Internet

    53 min
  5. The Future of Work: AI's Impact on HR and Staffing with Dan Friker (266)

    MAR 21

    The Future of Work: AI's Impact on HR and Staffing with Dan Friker (266)

    In this episode of Digital Marketing Masters, host Matt Rouse engages in a thought-provoking conversation with Dan Friker about the future of work and the impact of AI on various industries. Dan shares insights from his experience on the career advisory board for the College of Science and Engineering and discusses the implications of rising technologies on the workforce, from blue-collar to white-collar jobs. The discussion delves into how AI is transforming HR practices, including job descriptions, candidate selection, and interview processes, and the challenges of bias and efficiency in these systems. Dan and Matt explore the global landscape, highlighting examples from countries like Japan and India, where digital literacy and AI adoption are advancing rapidly. They discuss the paradox of efficiency and success in AI-driven recruitment and the potential for AI to revolutionize staffing models in industries like healthcare and agriculture. The conversation also touches on the broader implications of AI in the workplace, emphasizing the need for workers to adapt to new tools and technologies to remain competitive in the evolving job market. Dan Friker: https://www.linkedin.com/in/daniel-friker/ Matt Rouse: https://www.linkedin.com/in/mattmrouse/ (00:31) Introduction to the Future of Work (01:05) Dan Fricker's Background and Passion (02:12) AI's Impact on HR and Staffing (05:04) Efficiency and Success Paradox in AI Hiring (12:41) Bias and Challenges in AI Recruitment (26:00) Blind Spots in Staffing and HR (34:13) Future of Work and AI's Role https://serve.podhome.fm/digital-marketing-masters

    38 min
  6. The Future of Work and AI with Ethan Holland (265)

    FEB 27

    The Future of Work and AI with Ethan Holland (265)

    In this episode of the Digital Marketing Masters podcast, host Matt Rouse welcomes Ethan Holland, an expert in AI and digital transformation. Ethan's AI News: https://ethanbholland.com/category/this-week-in-ai/ AI Local Marketing for SMBs: https://smbautopilot.ai  https://serve.podhome.fm/digital-marketing-masters (00:00:02) Introduction and Guest Welcome (00:01:09) Ethan Holland's Career Journey (00:02:11) AI and Its Impact on Marketing (00:04:32) AI's Role in Marketing Strategy (00:06:21) SEO and AI: The Future of Search (00:12:01) AI's Impact on the Workforce (00:18:01) The Future of AI and AGI (00:31:10) AI in Video and Image Creation (00:45:18) AI's Influence on Social Media (01:01:18) The Future of AI: Blind Spots and Opportunities They discuss Ethan's extensive background in legacy media and his passion for AI, highlighting his blog that tracks AI developments with over 21,800 organized links. The conversation delves into the (now) release of GPT 4.5 and the potential of GPT 5, exploring how AI tools might evolve from tactical aids to strategic decision-makers in marketing. Ethan shares insights into the future of work, suggesting that while AI might disrupt certain industries, it could also augment human capabilities, particularly in creative and strategic roles. They discuss the potential for AI to level the playing field by providing expertise across various domains, but also the challenges of widespread adoption and the risk of job displacement. The discussion shifts to the impact of AI on social media and content creation, pondering whether AI-generated content could overshadow human creativity. They explore the implications of AI in video and image generation, with Ethan highlighting advancements in image-to-video technology and the potential for AI to transform media production. Matt and Ethan also touch on the societal implications of AI, including the concept of universal basic income as a response to potential job losses. They consider the global distribution of AI technology and the importance of ensuring access to AI tools across different regions. Finally, they discuss the future of AI in customer service and the potential for AI to enhance user experiences by providing efficient and personalized interactions. Ethan emphasizes the importance of embracing AI's multimodal capabilities, suggesting that vision and audio integration will be key to future developments.

    1h 7m
  7. Software On-Demand with Matt Rouse (264)

    FEB 6

    Software On-Demand with Matt Rouse (264)

    In this episode of Digital Marketing Masters, host Matt Rouse explores the revolutionary concept of software on-demand, powered by AI. He discusses how this technology is transforming the way businesses operate by allowing them to generate custom software instantly, tailored to specific needs without the hassle of traditional software subscriptions. The episode outlines ten ways software on demand is changing the business landscape, including improved data security, real-time optimization, and the ability to adapt swiftly to new challenges. Matt emphasizes the competitive edge businesses can gain by utilizing AI to solve problems on the fly and create new revenue opportunities. Listeners are encouraged to rethink their approach to software and consider the potential of AI-driven solutions to enhance productivity and efficiency. Matt concludes by reiterating the transformative power of software on demand and its role in the future of work. (00:16) AI Revolutionizing Business (01:09) Software on Demand Explained (02:45) Transforming Work with AI Tools (06:42) Customizing Software for Business Needs (09:12) Competitive Edge and Adaptation (12:19) Revenue Opportunities and Software Updates https://serve.podhome.fm/episodepage/digital-marketing-masters/264 https://serve.podhome.fm/digital-marketing-masters Hook Digital Marketing: https://hookdm.com https://hookdm.ca Want Matt as a speaker or guest? https://matthewrouse.com SMB Autopilot: https://SMBAutopilot.ai Sim Theory: https://simtheory.ai

    16 min
  8. Navigating Populism and AI with Paul Summerville (263)

    JAN 17

    Navigating Populism and AI with Paul Summerville (263)

    In this episode of Digital Marketing Masters, host Matt Rose welcomes Paul Summerville, co-author of "Reclaiming Populism: How Economic Fairness Can Win Back Disenchanted Voters." Paul shares insights from his book, co-written with Eric Protzer, exploring the impact of economic fairness on political landscapes and voter disenchantment. The discussion delves into Paul's personal journey from academia to finance, highlighting how societal structures in countries like Canada provided opportunities that shaped his career. Paul explains the research behind the book, focusing on the correlation between low social mobility and susceptibility to radical populism in countries like the UK and the US. He emphasizes the importance of economic fairness as a solution to reclaim disenchanted voters, advocating for policies that promote equal opportunity and fair outcomes. The conversation also touches on the role of social media and misinformation in amplifying populist sentiments, and the challenges of addressing these issues in high-income countries. Matt and Paul discuss the potential of AI and technological advancements to reshape economies, stressing the need for political systems to adapt and prioritize economic fairness. As they explore the future of work and the impact of AI, Paul and Matt consider the necessity of universal basic income to support those displaced by technological changes. They highlight the importance of embracing innovation and understanding the rapid pace of technological evolution. Throughout the episode, Paul shares anecdotes from his political experiences and insights into how societies can navigate the challenges posed by economic and technological disruptions. The episode concludes with a discussion on the importance of storytelling and communication in addressing complex societal issues. Reclaiming Populism: How Economic Fairness Can Win Back Disenchanted Votershttps://www.amazon.com/Reclaiming-Populism-Economic-Fairness-Disenchanted/dp/1509548114 Hook Digital Marketing https://hookdm.com https://hookdm.ca Kanji Accelerator https://kanjiaccelerator.com

    1h 1m
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5
out of 5
22 Ratings

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Digital Marketing Masters Podcast with your host, Bestselling Author, Matt Rouse. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea that you can use to grow your business and your profits.

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