1 | Good Revenue is Worth More than Bad Revenue (Deep Dive)

Host Neeta Bidwai discusses the good revenue framework, emphasizing the importance of focusing on customers who understand the value of your services and contribute positively to the business.

Good revenue is worth more than bad revenue - customers that drain resources and distract from core business strategies. She explores strategies across go-to-market functions that support the pursuit of beneficial revenue, highlighting the paradigm shift in buyer behavior and the necessity of aligning marketing, sales, customer success, and product development with a unified revenue strategy. Through a comprehensive overview, Neeta offers insights on optimizing go-to-market strategies, leveraging customer insights, and making strategic decisions that favor long-term revenue growth over short-term gains. The episode emphasizes the crucial role of a collaborative approach to meet business goals and stresses the importance of setting clear revenue strategies to avoid common pitfalls such as chasing unprofitable deals or misaligning with customer needs.

Highlights:

00:29 Defining Good vs. Bad Revenue

02:44 Strategies for Achieving Good Revenue

07:03 Marketing's Role in Generating Good Revenue

15:03 Sales Strategies for Good Revenue

18:51 Product Development and Good Revenue

27:51 Leveraging the Back Office for Good Revenue

30:47 Conclusion and Takeaways

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Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://www.goodrevenue.io/goodrevenue

Sound by RPS Audio.

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