76 episodes

10/10 GTM is a podcast by Accord that dives into how B2Bs most successful Revenue Leaders win (no matter the product or market). Discover secrets from the best to achieve your repeatable revenue goals.

In this season, we talk to legendary leaders such as 5x CRO John McMahon, and execs from 6Sense, JB Sales, Chili Piper, and Hubspot about how to drive consistent sales execution — leading to predictable forecasts (& better sleep).

10/10 GTM Accord

    • Business
    • 4.5 • 8 Ratings

10/10 GTM is a podcast by Accord that dives into how B2Bs most successful Revenue Leaders win (no matter the product or market). Discover secrets from the best to achieve your repeatable revenue goals.

In this season, we talk to legendary leaders such as 5x CRO John McMahon, and execs from 6Sense, JB Sales, Chili Piper, and Hubspot about how to drive consistent sales execution — leading to predictable forecasts (& better sleep).

    Mastering Fundamental Sales Skills to Close More Deals in 2024

    Mastering Fundamental Sales Skills to Close More Deals in 2024

    In an era marked by market volatility, bringing in new business has become increasingly challenging. With larger buying committees, extended deal cycles, and stricter budgets, the landscape of selling has evolved. To navigate the complexities of this new world, there’s one essential tool in your sales stack you can count on: the fundamentals.  

    In this masterclass, revenue leaders from SEON, Rev, and Sales Assembly share what sales teams need to do to close more deals in today’s challenging environment.

    They cover:


    Core sales skills
    Building a culture of excellence 
    Frequently overlooked sales skills 

    • 37 min
    How to Streamline Buying & Selling with Peter Borkovich, SVP Sales at Yotpo

    How to Streamline Buying & Selling with Peter Borkovich, SVP Sales at Yotpo

    Welcome to Season 3 of 10/10 GTM: The Podcast for Revenue Leaders!

    Our guest for Episode 27 is Peter Borkovich, SVP of Sales at Yotpo. With a wealth of experience spanning two decades, Peter has held leadership positions at InVision and Salesforce before joining Yotpo.

    In this episode, Ross and Peter discuss the why behind deals, the 3 levels of a sale, and how to make it easier for buyers to buy and sellers to sell. 

    • 26 min
    Winning Customers and Driving Growth with Chloe Stewart, Fractional CRO

    Winning Customers and Driving Growth with Chloe Stewart, Fractional CRO

    Our guest for Episode 26 is Chloe Stewart, Fractional CRO, and former CRO at Pilot.com. Chloe is an accomplished revenue leader who builds and executes GTM models for high-growth companies. She brings more than 15 years of sales experience to the conversation. 

    In this episode, Ross and Chloe discuss the importance of being someone customers want to buy from, the necessity of holding yourself accountable to outcomes and benchmarks, and why you have to be ruthless with qualification criteria. 

    • 30 min
    Measuring, Celebrating & Course Correcting Sales Initiatives with Mark Wayland, CRO at Box

    Measuring, Celebrating & Course Correcting Sales Initiatives with Mark Wayland, CRO at Box

    Our guest for Episode 25 is Mark Wayland, CRO at Box. Before joining Box in 2019, Mark held leadership positions at Tanium, Salesforce, and Gartner, Inc. He brings more than three decades of experience to the conversation. 

    In this episode, Ross and Mark discuss the importance of codifying deal excellence, partnering with frontline managers, and implementing effective strategies to measure, celebrate, and course-correct sales initiatives. 

    • 22 min
    Mutual Action Plans & Multi-threading Strategies with Dan Wardle, VP of Sales at Noibu

    Mutual Action Plans & Multi-threading Strategies with Dan Wardle, VP of Sales at Noibu

    Our guest for Episode 24 is Dan Wardle, VP of Sales at Noibu. Before joining Noibu, Dan held leadership positions at Vidyard, Salesforce, and Blackberry. He brings two decades of experience to the conversation. 

    In this episode, Ross and Dan discuss Dan’s top three tips for operationalizing deal excellence across revenue organizations. They explore the importance of ironing out next steps, establishing mutual action plans, and monitoring and enforcing multi-threading. 

    • 27 min
    The Critical Role of Your ICP, Training & Deal Reviews with Dan Dal Degan, Co-founder of Talas

    The Critical Role of Your ICP, Training & Deal Reviews with Dan Dal Degan, Co-founder of Talas

    Our guest for Episode 23 is Dan Dal Degan, Co-founder of Talas. Dan brings 37 years of sales experience to the conversation, with more than two decades working specifically in SaaS. 

    In this episode, Ross and Dan discuss the critical factors for closing more deals, emphasizing the importance of establishing your ideal customer profile (ICP), conducting monthly seller training sessions, and hosting weekly reviews of inspirational sales stories.

    • 24 min

Customer Reviews

4.5 out of 5
8 Ratings

8 Ratings

Mark Fer ,

Good content

Great guests

Pinakapogi1982 ,

Main sales podcast

Really enjoy this podcast and the wide variety of topics and thought leaders. I’ve learned a lot. This is my go to podcast

Jonathan Smithh ,

How startups (actually) build their GTM motion

Very cool to hear how top startups get their first customers and build a repeatable sales and success motions.

Top Podcasts In Business

Money Rehab with Nicole Lapin
Money News Network
REAL AF with Andy Frisella
Andy Frisella #100to0
Leading Up With Udemy
Udemy
Money Stuff: The Podcast
Bloomberg
The Money Mondays
Dan Fleyshman
Young and Profiting with Hala Taha
Hala Taha | YAP Media Network

You Might Also Like

Grit
Joubin Mirzadegan
Revenue Builders
Force Management
BG2Pod with Brad Gerstner and Bill Gurley
BG2Pod
All-In with Chamath, Jason, Sacks & Friedberg
All-In Podcast, LLC
Lex Fridman Podcast
Lex Fridman
30 Minutes to President's Club | No-Nonsense Sales
Nick Cegelski & Armand Farrokh