The Kate Show

Socialite Agency
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The Kate Show

The Kate Show is a marketing podcast for interior designers, home stagers, professional organizers and window treatment specialists. In every episode, Kate explains simple, no-nonsense ways to effectively market your business online. To learn more or read the show notes, go to www.katethesocialite.com.

  1. Most Effective Email Marketing Topics - And When to Send Them

    2월 3일

    Most Effective Email Marketing Topics - And When to Send Them

    The biggest question I get asked by new clients to my agency is, "Which newsletter topic should I send first?" While there is no singular right answer, often a good place to start is with an official welcome email. But if you're new to the realm of marketing, you might first be asking, "Why even bother with email? Isn't email archaic? I don't even read my own emails!" That's a great question, so we are going to start the discussion by going over some stats so that you can make an informed decision on whether to use email marketing to grow your business. After that, we'll go over best email marketing practices, and I'll share some amazing stories of my clients who raked in 6 and 7 figures, just from sending email newsletters. Lastly, I'll share a month-by-month breakdown of the topics or types of newsletters you should be sending throughout the year as a home professional. Let's get started! Stream this episode wherever you get your podcasts or watch it on YouTube and Spotify. Timestamps: (0:00) Introduction to Effective Email Marketing Strategies and Industry Insights (4:23) Email Marketing Statistics and Trends for 2024 (10:51) Best Practices for Email Marketing (15:55) Client Success Stories that Prove Email Marketing has Big ROI (19:50) Ideal Email Marketing Topics and Examples

    28분
  2. The Two Types of Bios You Need & How to Write Them

    1월 20일

    The Two Types of Bios You Need & How to Write Them

    The most painful part about marketing (aside from wondering, "Is this EVER going to work?") is talking about yourself. Or, as my clients sometimes phrase it, "Putting myself out there." Let's talk about that idea for a minute. Putting yourself out there, as though you are an object on the shelf for anyone to look at and snatch up, is awkward, and rightfully so. Good marketing has NOTHING to do with putting yourself out there and EVERYTHING to do with finding common ground with your ideal client. If you work with homeowners who are one or two income brackets above yourself, you might think that finding common ground is a joke. You don't own three homes - but you're sure glad they do! But finding common ground doesn't look like that. Common ground looks like you specializing in a certain type of client or project, and that client or someone with that project being attracted to you for that reason. Your common ground is something YOU CREATE - your desire matches their desire, but you actually have a way to reach their goal...and they don't. One of the best ways to illustrate your common ground is to integrate it into your about page page AND your home page / media bio. Today on The Kate Show, I'm sharing outlines for both of these bios so that you can more effectively establish common ground with your affluent ideal client and start earning their trust sooner. Stream The Kate Show Podcast wherever you get your podcasts or watch it on YouTube and Spotify.

    21분
  3. Why Super Successful Home Pros Don't Reinvent Their Marketing Every Year

    1월 6일

    Why Super Successful Home Pros Don't Reinvent Their Marketing Every Year

    Without fail, the start of a new year makes many business owners (especially in the home industry) feel like they need to start over with their business management or marketing in some way. As a marketer with over a decade of experience in marketing design, staging, etc., businesses...I call bull crap. The most successful home industry businesses are those that have simple marketing strategies and focus only a few key areas...and are consistent with that SAME PLAN year over year. Should you assess last year's marketing efforts? Absolutely, but sometimes even a year isn't long enough to properly test or assess a marketing strategy. For example, all the blog posts you published last year could gain even more traction NEXT YEAR. All the email marketing you did last year has been priming the amazing lead who is about to contact you with her new project....6 months from now. Marketing in the home industry is a long game because the projects tend to be bigger, take longer, and require significant investment. If you go into marketing with this perspective, rather than expecting fast results with minimal effort, your business is going to stick around. Today on The Kate Show, I'm sharing the key ways that established and profitable businesses in the home industry market themselves. Get your notes app ready - this is going to cut through the noise and give you a solid action plan for 2025. Stream the Kate Show anywhere you get your podcasts or watch it on YouTube and Spotify. Timestamps: (0:00) Introduction: How Established Home Industry Business Market Themselves (6:46) The Role of Email Marketing: Client Relationships & Generating Leads (8:47) Delegating Marketing Responsibilities (9:17) Setting Routines and Deadlines for Marketing Tasks (10:35) Focusing on the Right Marketing Channels (12:04) Effective Referral Strategies (16:32) Leveraging Past Clients (21:43) Limiting Service Offerings (23:18) Using Websites to Connect With the Ideal Client and Highlight the Business’s Unique Value (25:32) Building Offline Relationships With Other Trade Professionals and Industry Leaders

    28분
  4. An Exclusive Interview with My Husband & Kids

    2024. 12. 16.

    An Exclusive Interview with My Husband & Kids

    I have three of my favorite guests EVER on the podcast today: My two-year-old son, Salen, my five-year-old daughter, Sadie, and my husband, Matt. If you'd like to watch a heartwarming Christmas message and (finally) meet the three people who are the reason I do what I do, now is the time! Listen to this episode on Spotify and YouTube or stream it wherever you get your podcasts. To protect the privacy of my family, this is not a video episode. Enjoy!

    21분
  5. Should You Create an Online Course? Here’s What You Need to Know First

    2024. 12. 02.

    Should You Create an Online Course? Here’s What You Need to Know First

    Online courses are all the rage this season because they promise passive income and the ability to serve people who can't afford your in-person rates. But there's a catch: Building and maintaining a course isn't passive. Those who approach digital courses as passive income strategies end up being the least profitable. If you've been considering adding a course to your interior design, staging, window treatment, or organizing business, there IS a way to do it. In today's episode, you'll learn what you need to do to create and sell a viable online course. Stream this episode on YouTube, Spotify, or wherever you get your podcasts. Need marketing help? Book a discovery call at www.katethesocialite.com

    23분
  6. How to Remove Negativity & Weakness from Your Marketing

    2024. 11. 18.

    How to Remove Negativity & Weakness from Your Marketing

    Emotions were meant to season our decisions, not dictate them. "Follow your heart," has got to be one of the most damaging pieces of business / life advice....like, ever. Frustratingly, many entrepreneurs are led into a negative emotional spiral when marketing their businesses, especially in the home industry - largely due to longer lead conversion cycles and higher project costs. Today on The Kate Show Podcast, I'm diving into the key phrases you need to REMOVE from every facet of your marketing - stat - to better equate your brand with high value, high trust, and high positivity. Consider it an end-of-year deep cleaning routine for your brand. This will help you start the new year so fresh and clean, letting your ideal clients develop the right impression about your brand, one that doesn't lead them down a path of negativity. Why does this matter? Because positive emotions will elicit trust, and trust will lead to more confident clients, and confident clients will be happy to invest with you. Resources: Get Flodesk and Mailchimp email templates for your home industry business: www.socialitevault.com Get a new semi or fully-custom website: www.katethesocialite.com Download the marketing plan for interior designers, home stagers, window pros, and organizers: www.katethesocialite.com/marketing-calendar Book a complimentary marketing audit with Kate now: www.katethesocialite.com/contact

    28분
  7. 5 Signs You're Marketing Correctly and How to Know if You Aren't

    2024. 11. 04.

    5 Signs You're Marketing Correctly and How to Know if You Aren't

    You've just spent all year marketing your business - or trying to - and before you dive into a new year, you're probably wanting to know if you've been on the right track. I know I would! Today on The Kate Show Podcast, I'm sharing the 5 things you should be looking at to appropriately grade your marketing over the last year: Did you stay top-of-mind with leads, past clients, and colleagues every month? In what ways? What measurable impact have you recorded? If you weren't able to track any results, pause. This is literally the most important action step. Without it, you aren't marketing. You're just guessing. Pro tip: Monthly mass emails (newsletters) are statistically the most effective, low-cost way to stay top-of-mind. No algorithm, and no daily content to create. brilliant, beautiful, and simple. Did you land at least three new referral sources (individuals, businesses, or organizations)? This often happens via in-person socializing or job site connections. If you have made new connections, ask one of them to do an Audience Swap with you in the new year. Did you upload new photos of your work to your website at least once last year? This means you should be taking your own photos or getting it done. Photos should be a priority. Did you post updates on your Google Business listing (GBL) at least every quarter? This is assuming your GBL is already set up and completely filled out. Did you set up Google Analytics and connect it to your website? This is the best way to know whether your website traffic has increased and why. Saying "I FEEL like I'm not getting enough traffic," is always the wrong answer. Analytics are concrete evidence. Feelings should not dictate your marketing decisions. If you answered "no" to any of these, you have your marketing plan for 2025. Resources: Stay top-of-mind with high-end clients in the way they prefer - direct email correspondence that feels brilliantly personal. We create luxury email marketing campaigns for interior design, home staging, organizing, and window treatment businesses. View our plans now: www.socialitevault.com

    30분
  8. Marketing Checklist Do's and Don'ts to Save Time & Money

    2024. 10. 21.

    Marketing Checklist Do's and Don'ts to Save Time & Money

    "What else should I be doing to market my business?" Newer clients to my agency often ask this question because they, like many of you, want to be proactive and preventative in their marketing - rather than merely reactive when their leads all but dry up. If there is a gap in their marketing, they want to tackle it like a football player on Sunday afternoon! And I deeply respect that. In today's episode of The Kate Show Podcast, I've put together a hard and fast marketing checklist specific to businesses in interior design, staging, organizing, and window treatments. Listen on any podcasting app or watch on YouTube and Spotify.

    34분
모두 보기(247개)

4.7
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The Kate Show is a marketing podcast for interior designers, home stagers, professional organizers and window treatment specialists. In every episode, Kate explains simple, no-nonsense ways to effectively market your business online. To learn more or read the show notes, go to www.katethesocialite.com.

정보

  • 제작진
    Socialite Agency
  • 방송 연도
    2018년 - 2025년
  • 에피소드
    247
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    The Kate Show

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