10 Minute Masterclass

Trey Sheneman
  • 5.0 (57)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
10 Minute Masterclass

Weekly Podcast with Actionable Tips for Business Owners on the Core Four Drivers of Growth: Marketing, Sales, Operations, and Leadership

Episodes

  1. The 5 Feelings That Drive Conversion

    1D AGO

    The 5 Feelings That Drive Conversion

    People don’t buy products—they buy how those products make them feel–Conviction, Belonging, Humor, Hopefulness, Nostalgia.In this episode of 10-Minute Masterclass, Trey Sheneman dives into the psychology of effective selling and how emotion-driven marketing can drive conversions. From years of experience running ads across multiple platforms, Trey reveals the five core emotions that influence purchasing decisions and how to use them to increase sales.Key Takeaways- Why emotion is the first and most powerful driver of sales decisions.- The five emotions that move people to buy: Hopefulness, Belonging, Conviction, Nostalgia, and Humor.- How to align your messaging with the emotional state of your ideal customer.- How brands like Nike, Tesla, and Old Spice leverage emotions to dominate their markets.- Why testing different emotional appeals can significantly boost conversions.Timestamped Highlights- [00:00] – People buy how products make them feel—not just the products themselves.- [01:00] – The role of advertising as the bridge between marketing and sales.- [02:00] – How the brain processes information emotionally before logically.- [03:00] – The five emotions that drive conversions and real-world brand examples.- [04:00] – How to determine the right emotion for your customer and product.- [06:00] – The power of pairing emotions for a stronger impact (e.g., Nostalgia + Hopefulness).- [09:00] – Final thoughts: Speak to the emotional side of the brain to make buying easier.Follow, Download, and Review wherever you Listen to Podcasts:Apple: https://apple.co/41fEhspSpotify: https://spoti.fi/4k7uRIlWant to work with Trey and his Team? Then go to Herald:🔗 Herald – weareherald.co   Want to connect with Trey for a follow up question? Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/   Are you ready for predictable growth in your business? Check out the COMPASS: 🔗The COMPASS Method   Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗 https://www.thecompassmethod.co/crashcourse   Connect with 10-Minute Masterclass: Instagram: https://www.instagram.com/10minmc/ Trey’s Instagram: https://www.instagram.com/trey_sheneman Herald’s Instagram: https://www.instagram.com/herald_co YouTube: https://www.youtube.com/@10minmc

    10 min
  2. The Comp Set Is The Key To Game, Set, Match

    MAR 4

    The Comp Set Is The Key To Game, Set, Match

    Every business competes, whether they realize it or not. But many brands fail to analyze their competition correctly, limiting their growth potential. In this episode of 10-Minute Masterclass, host Trey Sheneman breaks down the 5 P’s of Competitive Set Analysis—a framework for understanding both direct and indirect competition so you can position your brand to win.Whether you're an early-stage founder or scaling a business, you can’t out-market what you don’t understand. Learn how to evaluate pricing, positioning, product, perception, and promise to identify your unique advantage and dominate your market.Found value in this show? Don't forget to leave a review.Key Takeaways- Why competitive set analysis isn’t just about direct competitors- How to identify indirect competitors stealing your customers' attention- The 5 P’s of Competitive Analysis and why they matter- How pricing and positioning shape customer perception- Why the right promise can remove hesitation and increase sales Timestamped Highlights- [00:00] – Your competition may not be who you think it is.- [01:00] – Direct vs. indirect competition: understanding the difference.- [02:30] – The 5 P’s of Competitive Set Analysis: Pricing, Positioning, Product, Perception, and Promise.- [04:00] – How pricing strategy impacts brand perception and market position.- [06:00] – Positioning examples: How Tesla and Toyota differentiate.- [07:00] – Commercial Break: What is the COMPASS Method, and how can it help your business grow?-[08:00] – Perception is reality: What customers believe about your brand matters.- [09:30] – Final takeaway: Find your competitive edge and own it. Want to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Are you ready for predictable growth in your business? Check out the COMPASS:🔗 https://www.weareherald.co/compassWant to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co

    11 min
  3. The Art Of Giving Feedback

    FEB 25

    The Art Of Giving Feedback

    The words you use as a leader can build your team up or break them down. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks the art of giving effective feedback—a critical skill for any business leader. Whether you’re running a startup or leading inside a nine-figure brand, how you deliver feedback directly impacts team performance, culture, and growth. Trey shares his personal journey of learning how to give and receive feedback the right way, breaking down a proven framework to make feedback clear, constructive, and actionable.If you want to strengthen your leadership skills and create a culture of growth, this episode is for you.Found value in this show? Don't forget to leave a review.Key Takeaways- Why most leaders struggle to give feedback effectively—and how to fix it.- How to give feedback that builds confidence instead of tearing people down.- The three essential elements of good feedback: Clarity, Constructiveness, and Delivery.- Why great feedback sometimes hurts, but never harms.- How to use the SBI Model (Situation, Behavior, Impact) to give structured, actionable feedback. Timestamped Highlights- [00:00] – How feedback can make or break your team’s performance.- [01:30] – Trey’s personal lesson on learning to receive and give feedback.- [03:00] – The biggest mistake leaders make when delivering feedback.- [05:00] – The three essential elements of effective feedback.- [06:30] – Why feedback should be clear, constructive, and delivered in the right setting.- [07:15] – The power of one-on-one feedback vs. public feedback—and how to know the difference.- [08:30] – How to use the SBI Model (Situation, Behavior, Impact) to structure feedback.- [09:00] – Final takeaway: Feedback is an art—master it, and you’ll unlock the potential of your team. Call to ActionWant to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co

    10 min
  4. What Chick-Fil-A Taught Me About Drag

    FEB 25

    What Chick-Fil-A Taught Me About Drag

    The difference between a chaotic business and a smooth-running machine? Reducing drag. In this episode of 10-Minute Masterclass, Trey Sheneman shares a real-world lesson from Chick-fil-A on how project management can make or break a business. Whether you're a solopreneur or scaling past $5M, optimizing workflow, efficiency, and team bandwidth is the key to unlocking growth. Trey breaks down the two T’s of project management—Technology and Team—and why hiring the right project manager can be a game-changer.If your business constantly feels behind, it’s time to eliminate the bottlenecks.Found value in this show? Don't forget to leave a review.Key Takeaways- Why drag is the hidden killer of business efficiency—and how to spot it.- What Chick-fil-A’s operational systems teach us about project management.- The two T’s of project management: Technology (tools) and Team (people).- The best project management tools (ClickUp, Asana, Basecamp) and how to use them.- When and why to hire a project manager—and how it can unlock scalable growth. Timestamped Highlights- [00:00] – What separates a chaotic business from a smooth-running machine? Reducing drag.- [01:30] – How Trey ended up working inside Chick-fil-A stores—and what he learned.- [03:00] – The hidden system behind Chick-fil-A’s speed and efficiency.- [05:45] – Why every business needs structured project management—no matter the size.- [06:30] – The best tools for project management and how to choose the right one.- [07:15] – Why the right project manager can transform your business operations.- [08:30] – How tracking workflow and reducing inefficiencies creates sustainable growth.- [09:00] – The big takeaway: Efficiency isn’t accidental—build the right systems. Call to ActionWant to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co

    10 min
  5. You Down With ICP, Yeah You Know Me

    FEB 25

    You Down With ICP, Yeah You Know Me

    Marketing to everyone is marketing to no one. Growth-focused businesses market to an audience of one. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down how to create your Ideal Customer Profile (ICP)—the key to higher conversion rates, better retention, and scalable sales growth. Using real-world case studies, Trey walks through a four-step process for identifying, refining, and testing your ICP so your sales team can close more deals with less effort. If you’re serious about increasing sales efficiency and customer loyalty, this episode is a must-listen.Found value in this show? Don't forget to leave a review.Key Takeaways: - Why most businesses get ICPs wrong—and how that leads to wasted time and money.- The four-step framework for defining your ICP: demographics, psychographics, triggers, and validation.- Why customer pain points and decision-making processes matter more than surface-level data.- The power of refining and testing your ICP over time—it’s not a one-and-done process.- How a company scaled 250x in one year by focusing only on its best-fit customers. Timestamped Highlights- [00:00] – Why marketing to everyone is marketing to no one.- [01:30] – Defining an Ideal Customer Profile (ICP)—and why it’s essential for scaling.- [03:00] – The four steps to building an ICP that actually works.- [04:15] – Step 1: Demographics—why this is the starting point but not the finish line.- [05:45] – Step 2: Psychographics—understanding customer pain points and emotional drivers.- [06:30] – Step 3: Triggers—what makes someone ready to buy right now.- [07:15] – Step 4: Validation—testing, refining, and iterating your ICP over time.- [08:30] – Why nailing your ICP turns transactional businesses into relationship-driven flywheels.- [09:00] – Final takeaway: Your ICP isn’t static—your business grows when your ICP evolves. Call to ActionWant to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co

    10 min
  6. The COMPASS Method Overview

    FEB 25

    The COMPASS Method Overview

    If you don’t know where you’re going in business, any road will take you there. But what if you had a framework to guide you?In this episode of 10-Minute Masterclass, Trey Sheneman introduces The COMPASS Method, a proven seven-step process for diagnosing and improving your marketing strategy. Built from real-world experience across startups and nine-figure brands, this method helps business owners create a clear, strategic path to predictable growth.If you want to eliminate wasted marketing spend, tighten your positioning, and drive better business results, this episode is for you.Found value in this show? Don't forget to leave a review. Key Takeaways- Why most businesses operate without a clear marketing roadmap—and why that’s a mistake.- The COMPASS Method: a seven-step audit framework that reveals blind spots and opportunities.- How to identify weaknesses in your messaging, targeting, and customer journey.- The power of quarterly strategic planning to focus resources on what moves the needle.- Why the biggest marketing breakthroughs come from refining strategy—not just execution. Timestamped Highlights- [00:00] – Why growth requires clarity, alignment, and direction in marketing.- [01:30] – The origin of The COMPASS Method and how it transformed businesses.- [03:00] – The seven steps of The COMPASS Method and how they build on each other.- [04:15] – How to conduct a competitive set analysis to see where you stand.- [05:00] – The importance of mapping your customer experience to eliminate friction.- [05:45] – Promo: Ready for predictable growth? Learn more about The COMPASS Method—email Trey at trey@weareherald.co.- [06:00] – Why messaging and positioning should come from your market, not your mind.- [07:15] – How to use a SWOT analysis to refine marketing execution.- [08:30] – The quarterly strategic plan—turning insights into focused action.- [09:00] – Why The COMPASS Method is the most valuable marketing exercise you can do. Call to ActionWant to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co

    10 min
  7. Why This Show Exists

    FEB 25

    Why This Show Exists

    Every business growth challenge comes down to solving problems in marketing, sales, operations, or leadership—the four core drivers of predictable business growth. 10-Minute Masterclass exists to deliver real-world, no-fluff business strategies that founders and business leaders can apply immediately. In this pilot episode, host Trey Sheneman shares his personal journey—from scaling marketing agencies to leading inside nine-figure brands—and why this podcast is built to serve entrepreneurs, operators, and business leaders looking to grow. If you’re building, this show is for you.Found value in this show? Don't forget to leave a review. Key Takeaways- The four core drivers of business growth and why every problem ties back to them.- How real-world experience, not theory, shaped this podcast.- The goal of the show—quick, actionable lessons designed for busy founders and executives.- Why business success is about learning, executing, and refining at every stage.- The MC influence behind the show—expect direct, no-fluff insights (with the occasional hip-hop reference). Timestamped Highlights- [00:00] – Why business growth always comes from solving problems in marketing, sales, operations, or leadership.- [01:30] – Trey's background—from scaling agencies to leading inside major brands.- [03:00] – The inspiration behind 10-Minute Masterclass—real-world lessons, not theories.- [04:15] – Who this podcast is for—builders at every stage, from early entrepreneurs to executives.- [05:45] – What to expect: one weekly, high-density, 10-minute episode with actionable takeaways.- [06:30] – The influence of Trey’s hip-hop background—expect an MC-style delivery.- [07:15] – How to get involved—subscribe, share, and send in topic requests. Call to ActionWant to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co

    7 min
  8. 10 MINUTE MASTERCLASS PREVIEW

    SEASON 1 TRAILER

    10 MINUTE MASTERCLASS PREVIEW

    10 Minute Masterclass = Timeless business principles.This is Trey Sheneman giving everything of himself to this community.  As Host and Lead Emcee here’s what he'll deliver: - Bite-sized lessons. - No Fluff.  - Bold Strategies. - Solutions to Today’s Business Problems.  If you’re a business builder – this show was built for you.|Call to ActionWant to work with Trey and his Team? Then go to Herald:🔗 Herald – https://www.weareherald.co/Want to connect with Trey for a follow up question? Find him on LinkedIn:🔗 https://www.linkedin.com/in/treyshen/Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:🔗 https://www.thecompassmethod.co/crashcourseConnect with 10-Minute MasterclassInstagram: https://www.instagram.com/10minmc/Trey’s Instagram: https://www.instagram.com/trey_shenemanHerald’s Instagram: https://www.instagram.com/herald_co

    1 min

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Weekly Podcast with Actionable Tips for Business Owners on the Core Four Drivers of Growth: Marketing, Sales, Operations, and Leadership

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