#10 Yu-Kai Chou: From gamer to the pioneer of gamification

It began as an intense passion for gaming and grew into a philosophy – a way of life. Yu-Kai Chou is one of the earliest pioneers of a concept called ‘gamification’. Having put his “heart and soul” into the game ‘Diablo II’ and spending countless hours levelling up his character, he realized that time would’ve been better spent levelling up in real life. Turning the daily grind into a game, he became his own RPG character, and was hooked on the thrill of honing and enhancing his skills. This realisation led to a number of business ventures, culminating in the founding of The Octalysis Group which helps companies engage with consumers through behavioural science and gameful design. In this inspiring conversation, he explores the frameworks you can adopt to begin excelling in your life.