102. Marketing leadership: Advancing with emotional intelligence

How can marketers add value and lead with confidence? In this episode of The Unicorny Marketing Show, Rachel Fairley returns as host and is joined by Leo McCloskey, VP of Marketing at Echodyne.

Together, they discuss the evolving role of marketing in B2B, government sectors, and strategic marketing. With years of experience, Leo shares his approach to building trust, fostering team collaboration, and addressing complex challenges in long sales cycles.

What you’ll learn:

• Why emotional intelligence matters in marketing leadership.
• The unique challenges of marketing in the government sector.
• How consistency builds trust and credibility over time.
• The role of technical expertise in creating effective teams.

Whether you're a marketing leader or just starting out, this episode offers practical takeaways to strengthen your skills and understanding.

About Leo McCloskey

Leo is engaged in the design, build, delivery, iterative development, and messaging of technology-related brands, products, and services. His experience stretches across consumer, enterprise, and government sectors for mature companies with dominant positions in established markets and startups with innovative technologies and products entering new markets.

Underling all the movement and effort is an ongoing study of human factors amidst the ambitions of teams, managers, businesses, and brands. Leo’s studies in languages, histories, and cultures complement his experience living, traveling, and working across Asia, USA, and Europe. He lives in the Pacific Northwest, believes everyone needs a Local, and is otherwise consumed by family, friends, and fun.

Links

Full show notes: Unicorny.co.uk

Watch the episode: https://youtu.be/FvmvUPGVtfg

LinkedIn: Leo McCloskey | Rachel Fairley

Website: Echodyne

Sponsor: Selbey Anderson

Other items referenced in this episode:

Crossing the Chasm by Geoffrey Moore