The Pilates Business Podcast

David Gunther
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The Pilates Business podcast, where Pilates business owners and Pilates instructors find out how to solve Pilates business problems. The Pilates business podcast helps you create the right Pilates business assets for where you are at with your personal Pilates business journey. You will benefit from finding out which assets will give you the best return on investment. Subscribe to the Pilates Business Podcast now so you don't miss out on any vital Pilates Business development information.

  1. The Leap of Faith in Remote Hiring

    9월 9일

    The Leap of Faith in Remote Hiring

    Hiring your first remote team member can feel like stepping off a cliff. But what if that leap of faith is the key to time freedom and sustainable growth for your Pilates studio?    In the final episode of the Remote Teams for Pilates Studio series, host David Gunther speaks with John Jonas, founder of OnlineJobs.ph, about the realities of hiring and managing remote staff.   Together, they explore why trust, retention, and open conversations are more valuable than “quick fixes,” and how small businesses can create loyal teams that free owners to focus on growth. If you’re hesitating to outsource, this conversation will help you see what’s possible when you take the leap.     What You’ll Learn  ✔️ Why hiring remotely always starts with a leap of faith—and why it’s worth it  ✔️ The truth about “hire slow, fire fast” (and why it doesn’t work for small studios)  ✔️ How open conversations can rescue underperforming staff and build loyalty  ✔️ Why retention is more profitable than constant rehiring  ✔️ How remote teams create genuine time freedom for Pilates studio owners    👤 Guest Bio  John Jonas is the founder of OnlineJobs.ph, the largest marketplace for hiring full-time Filipino virtual assistants. He’s helped tens of thousands of business owners build loyal, high-performing remote teams that fuel long-term growth.    Connect with John Jonas  LinkedIn: John Jonas  Website: https://johnjonas.com/    Onlinejobs.ph: https://www.onlinejobs.ph/    Connect with David Gunther via Linkedin   Website: https://www.pilatesbusiness.com.au/  Facebook: Pilates Business  Youtube: @pilatesbusiness1126     If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.        Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.  Send us a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

    14분
  2. Hiring Your First Virtual Assistants for Your Pilates Studio: What Really Works?

    9월 2일

    Hiring Your First Virtual Assistants for Your Pilates Studio: What Really Works?

    How do you keep remote staff accountable without falling into the trap of micromanagement? In this episode of The Pilates Business Podcast, host David Gunther and Onlinejobs.ph founder, John Jonas take you inside the practice playbook for managing Filipino virtual assistants and remote teams.  Building on last week’s conversation about trust and long-term loyalty, this episode moves from philosophy into practice, showing you exactly how to balance freedom with accountability in your Pilates business.  What You’ll Learn in This Episode:  Why judging staff by productivity, not attendance, transforms remote work. The “daily three-question report” that keeps everyone aligned. When SOPs are useful, and when they actually slow you down. How to design an interview lead-up process that reveals true fit, without scaring away great candidates. Why cultural awareness is key to long-term success with Filipino virtual staff. Today, we translate that trust into action with systems that keep your team on track without suffocating them.    👤 Guest Bio  John Jonas is the founder of OnlineJobs.ph, the largest marketplace for hiring full-time Filipino virtual assistants. He’s helped tens of thousands of business owners build loyal, high-performing remote teams that fuel long-term growth.    Connect with John Jonas  LinkedIn: John Jonas  Website: https://johnjonas.com/    Onlinejobs.ph: https://www.onlinejobs.ph/    Connect with David Gunther via Linkedin   Website: https://www.pilatesbusiness.com.au/  Facebook: Pilates Business  Youtube: @pilatesbusiness1126     If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.        Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.  Send us a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

    20분
  3. The Remote Hiring Strategy That Delivers Loyalty and Long-Term Results

    8월 26일

    The Remote Hiring Strategy That Delivers Loyalty and Long-Term Results

    Hiring the right people can feel like a leap of faith especially when they live on the other side of the world. Last week, we explored why direct hiring in the Philippines could transform your Pilates business. This week, we go deeper into the how.  In this episode, David Gunther is joined again by John Jonas, founder of Onlinejobs.ph, to break down the exact steps to finding, hiring, and keeping skilled Filipino professionals without the costly agency middleman.  You’ll discover:  Why building mutual trust is the non-negotiable first step The hidden costs of agency hiring - for you and your worker How to spot, recruit, and onboard the right person for your Pilates business Cultural insights that make-or-break remote working relationships Real-world success stories from small business owners who got it right Whether you’re looking for admin help, marketing support, or a loyal client service manager, this conversation will help you bridge the gap from uncertainty to long-term success.  👤 Guest Bio  John Jonas is the founder of OnlineJobs.ph, the world's largest marketplace for hiring highly skilled and motivated full-time Filipino virtual assistants. He’s helped tens of thousands of business owners build loyal, high-performing remote teams, fueling long-term growth & stability.    Connect with John Jonas  LinkedIn: John Jonas  Website: https://johnjonas.com/    Onlinejobs.ph: https://www.onlinejobs.ph/    Connect with David Gunther via Linkedin   Website: Pilates Business  Facebook: Pilates Business  Youtube: Pilates Business     If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.      Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.    Send us a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

    21분
  4. Scale Your Pilates Studio with a Remote Team

    8월 19일

    Scale Your Pilates Studio with a Remote Team

    What if the secret to scaling your Pilates studio isn’t another local hire — but a skilled, full-time remote team member who costs a fraction of the price?  In this episode, host David Gunther is joined by John Jonas, founder of OnlineJobs.ph, to explore how Clinical Pilates studios can strategically grow by hiring talented remote team members from the Philippines.   Drawing from over a decade of experience, John breaks down how outsourcing done right isn’t just about saving money. It’s about gaining high-level talent, creating sustainable systems, and building a team that’s aligned with your studio’s goals and values.  Whether you’re struggling with scheduling tasks, client service, general admin or specific  marketing skills, this episode offers a clear path to hiring support that actually helps you grow.    💡 What You’ll Learn  ✔️ Why the Philippines offers a powerful cultural and communication fit for Pilates studios  ✔️ How small studios can compete with larger players using affordable remote teams  ✔️ What roles can (and should) be outsourced to build long-term capacity  ✔️ Why full-time remote hires are more sustainable than casual contracts  ✔️ How to avoid common mistakes when building your first offshore team    👤 Guest Bio  John Jonas is the founder of OnlineJobs.ph, the largest marketplace for hiring full-time Filipino virtual assistants. He’s helped tens of thousands of business owners build loyal, high-performing remote teams that fuel long-term growth.    Connect with John Jonas  LinkedIn: John Jonas  Website: https://johnjonas.com/    Onlinejobs.ph: https://www.onlinejobs.ph/    Connect with David Gunther via Linkedin   Website: Pilates Business  Facebook: Pilates Business  Youtube: Pilates Business     If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.        Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together    Send us a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

    20분
  5. Low Budget Local Promo Partnerships for Your Pilates Studio

    8월 5일

    Low Budget Local Promo Partnerships for Your Pilates Studio

    Are you relying too heavily on paid ads that attract the wrong clients or worse, no-shows? This episode explores how hyper-local marketing and strategic community partnerships can fuel sustainable studio growth.  In the final instalment of the David & Goliath series, host David Gunther is joined again by business strategist Craig Maginness. Together, they unpack how Clinical Pilates studios can compete with franchise giants using low-cost, high-trust tactics. From $100 gift vouchers to collaborations with neighbourhood cafés, this conversation is rooted in what works on the ground.  Whether your schedule is nearly full or you’re tired of attracting price-shoppers, you’ll walk away with strategies that make your marketing more targeted and more effective.  What You’ll Learn:  ✔️ Why knowing your ideal client’s habits is the foundation of effective local marketing  ✔️ How referral cards and gift vouchers can drive high-quality word of mouth  ✔️ What co-marketing with local businesses can do for client acquisition  ✔️ The difference between marketing and selling—and how to bridge that gap  ✔️ How to calculate customer acquisition cost to ensure your efforts pay off    Grab your FREE checklist now to learn how to thrive in today's competitive Pilates business landscape: David’s Competitive Edge Checklist   ABOUT CRAIG   Craig Maginness is a business development coach with decades of experience in wellness-industries. He’s worked in 47 countries across six continents, helping health and movement professionals become better businesspeople by mastering pricing, positioning, and messaging. Craig currently consults in clinical business practice management in Colorado.   Contact Craig Maginness   LinkedIn: Craig Maginness  Instagram: @go_glocal_ Email: crmaginness@outlook.com  Website: Go Glocal    Contact David Gunther via Linkedin  Website: Pilates Business Facebook: Pilates Business Youtube: Pilates Business   If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.     Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.  Send us a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

    26분
  6. The Secret Weapon of Clinical Pilates Studios: Real Stories, Real Reviews, Real Results.

    7월 29일

    The Secret Weapon of Clinical Pilates Studios: Real Stories, Real Reviews, Real Results.

    Grab your FREE checklist now to learn how to thrive in today's competitive Pilates business landscape: David’s Competitive Edge Checklist  What if your Google Reviews could do the selling for you? In this episode, David Gunther and Craig Maginness unpack how real client stories, culture alignment, and strategic authenticity can outmatch big-budget franchise marketing.  In this conversation, David and Craig dive deep into the power of five-star Google Reviews. Not just for credibility, but for creating deep alignment between your studio culture and your ideal clients. You’ll discover how using real stories from happy clients can sharpen your value proposition, elevate team culture, and repel the wrong-fit clients.   💡 What You’ll Learn  ✔️ Why Google Reviews are more than just social proof, they’re strategic business assets  ✔️ How to use client storytelling to reinforce your value proposition and studio culture  ✔️ What to do when a negative review reveals misalignment, not failure  ✔️ How to avoid attracting “wrong fit clients” by being radically authentic in your marketing     ABOUT CRAIG   Craig Maginness is a business development coach with decades of experience in wellness-industries. He’s worked in 47 countries across six continents, helping health and movement professionals become better businesspeople by mastering pricing, positioning, and messaging. Craig currently consults in clinical business practice management in Colorado.   Contact Craig Maginness   LinkedIn: Craig Maginness  Instagram: @go_glocal_ Email: crmaginness@outlook.com  Website: Go Glocal    Contact David Gunther via Linkedin  Website: Pilates Business Facebook: Pilates Business Youtube: Pilates Business   If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.     Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.  Send us a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

    20분
  7. Pricing, Perception & the Power of Story: Thriving as a Premium Clinical Pilates Studio

    7월 22일

    Pricing, Perception & the Power of Story: Thriving as a Premium Clinical Pilates Studio

    Is your pricing strategy built on fear..... or on the real value of your offer? This episode reveals how clinical Pilates studios can confidently charge what they’re worth: by connecting with the right clients via the right story.  In Part 2 of the David and Goliath series, I continue my high-impact conversation with international business coach Craig Maginness. This episode explores pricing psychology, brand perception, and how your value proposition is defined by the story your ideal client believes, because of their unique experiences and perspective.   Craig shares real-world experiences from acupuncture clinics to bottled water aisles, to show why differentiation, not imitation, creates pricing power and sustainable growth for clinical Pilates studios.  💡 What You’ll Learn  ✔️ Why pricing should reflect your unique value, not your competitors' fees ✔️ How your brand story shapes client perception and drives referrals ✔️ The difference between value creation and cost control (and why it matters) ✔️ Real-world analogies (Prius vs Hummer, bottled water brands) to simplify pricing psychology ✔️ How authentic Google reviews can amplify your studio’s emotional resonance and client trust  By the end of this episode, you’ll understand how to build a pricing strategy that’s rooted in what makes your business truly irreplaceable.  Grab your FREE checklist now to learn how to thrive in today's competitive Pilates business landscape: David’s Edge: 11 Essential Actions to Compete with Goliath Franchises  ABOUT CRAIG  Craig Maginness is a business development coach with decades of experience in wellness industries. He’s worked in 47 countries across six continents, helping health and movement professionals become better businesspeople by mastering pricing, positioning, and messaging. Craig currently consults in clinical business practice management in Colorado.  Contact Craig Maginness   LinkedIn: Craig Maginness  Instagram: @go_glocal_ Email: crmaginness@outlook.com  Website: Go Glocal    Contact David Gunther via Linkedin  Website: Pilates Business Facebook: Pilates Business Youtube: Pilates Business   If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.     Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.  Send us a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

    24분
  8. Who is Goliath?

    7월 15일

    Who is Goliath?

    When a slick new fitness Pilates franchise opens near your studio, do you feel that sinking “not again” dread? This episode offers a refreshing, strategic way to reframe the competition and thrive in its shadow.    In this premiere episode of the David and Goliath series, host David Gunther is joined by global business coach Craig Maginness to unpack what it really means to compete against, and coexist with, giant fitness Pilates franchises.     Craig and David break down how clinical Pilates studios can win by understanding and owning their unique value proposition. This isn’t just about surviving the market, it’s about redefining it.    💡 What You’ll Learn  ✔️ Why the “Goliath” isn’t just one franchise, but a whole army of fitness alternatives  ✔️ How your value proposition sets your price ceiling (and not the competition’s rates)  ✔️ The key difference between creating value vs. controlling cost  ✔️ How to attract ideal clients who say “this is what I’ve been searching for”  ✔️ Why not everyone is your customer and why that’s a good thing  Grab your FREE checklist now to learn how to thrive in today's competitive Pilates business landscape: David’s Edge: 11 Essential Actions to Compete with Goliath Franchises  ABOUT CRAIG  Craig Maginness is a business development coach with decades of experience in wellness industries. He’s worked in 47 countries across six continents, helping health and movement professionals become better businesspeople by mastering pricing, positioning, and messaging. Craig currently consults in clinical business practice management in Colorado.  Contact Craig Maginness   LinkedIn: Craig Maginness  Instagram: @go_glocal_ Email: crmaginness@outlook.com  Website: Go Glocal    Contact David Gunther via Linkedin  Website: Pilates Business Facebook: Pilates Business Youtube: Pilates Business   If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.     Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.  Send us a text Want to learn more about Pilates Business? Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life. Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success. Are you getting all the shows? Subscribe today!

    22분
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소개

The Pilates Business podcast, where Pilates business owners and Pilates instructors find out how to solve Pilates business problems. The Pilates business podcast helps you create the right Pilates business assets for where you are at with your personal Pilates business journey. You will benefit from finding out which assets will give you the best return on investment. Subscribe to the Pilates Business Podcast now so you don't miss out on any vital Pilates Business development information.

정보

  • 제작진
    David Gunther
  • 방송 연도
    2021년 - 2025년
  • 에피소드
    38
  • 등급
    전체 연령 사용가
  • 저작권
    © 2025 The Pilates Business Podcast
  • 웹사이트 보기
    The Pilates Business Podcast

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