#106 - How to create, pitch & monetize a cookbook without overwhelm with Jessie Sierra Ross - Part 2

My Food Lens

This week on the podcast, Jessie Sierra Ross, Food blogger, TV personality, and cookbook author shares everything about writing your cookbook without overwhelm. 

In this part, she discusses writing,  photographing,  pitching, working with a publisher, the role of an editor, negotiating contracts, sequence of marketing activities, and ways to promote & monetize the book. 

It’s all about taking one step at a time & Jessie tells us how to do it without running out of steam. 


Writing a book can be a massive leap in your creative journey. It can establish credibility but also boost your business.

A cookbook expands your reach, helps you connect with your audience on a deeper level, and creates a ripple effect of opportunities for your business. 

Yes, it’s not an overnight task. It takes a bit of time but the results are equally proportionate. The results are for life because once you write your cookbook, you become an author for the rest of your life. Imagine!

Thinking of this alone, made me realize why even shark tank judges, who know so much about business, emphasize writing a book. Because they know that writing a book is more than a project; it’s a launchpad for your brand and career.

Here’s the process of writing, photographing and monetizing your cook in the simplest way. It might seem like a lot of work but with the right mindset and approach, you can easily make it happen.

Remember, a cookbook is a bridge to new opportunities and a game-changer for your business.



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Show notes available at https://www.myfoodlens.com/blog/106-how-to-create-pitch-monetize-a-cookbook-without-overwhelm-with-jessie-sierra-part-2

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The 10-step photoshoot
https://myfoodlens.com/the-10-step-photoshoot-guide/

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