109. How to Organize a Sustainable Running Event with Brian Mister

In episode 109 of the Outdoor Minimalist podcast, we discuss how running events, whether trail or city courses, can become more sustainable, reduce waste, and be more inclusive for their communities. To help me do that, I sat down to chat with Brian Mister.

Brian Mister (he/him) is the co-founder of Around the Crown 10K, presented by Truist (ATC10K), founded in 2018. While working for major event producers in Charlotte, including the U.S. National Whitewater Center prior to creating ATC10K, Mister envisioned an inclusive, accessible, and sustainable running event allowing participants to race on a closed major interstate around Charlotte’s uptown. Surviving the global pandemic and seeing an increase in not only participant registration but also volunteer, community/non-profit, and sponsorship support, Mister is now on a mission to share with race directors how they, too, can grow their races and make an impact in the community where the race is being held.

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Around the Crown 10k

Website: https://aroundthecrown10k.com/

Facebook: https://www.facebook.com/AroundTheCrown10K/

Instagram: https://www.instagram.com/aroundthecrown10k/

Strava: https://www.strava.com/clubs/502212

Brian Instagram: https://www.instagram.com/bmister06/

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Related Episodes

14. Minimalism in Trail Running, Storytelling, and Magazines with Jess Vandenbush

20. Creating a Thru-Hike and Conserving Our Trails with Rue McKenrick

33. The Truth About Sustainable Shoes with Steven Sashen

104. Finding the Right Trails for Your Needs with Hope Rowan

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Original music by Alex Carney and Ethan Wiese

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