10x Real Estate Warriors Nation Talks with "Entertainment Marketing Expert" James Chu, AVP at US Bank!

Hey everybody. Welcome back to the 10 X real estate warrior nation, where we turn ordinary agents to extraordinary tonight's real estate warriors. Today. I am super excited to actually introduce to you. One of my good friends in a long time business part is probably one of the longest business partners I have is actually a guy who was, is a character altogether, but he's also one of the best in the industry in the mortgage industry. His name is James chew. He's the AVP over at us bank. And you know, when I think about what is his superpower he's one of those guys where he doesn't need to pick up the phone because really what his superpower is is what I call entertainment, inner entertainment, marketing. Hey, everybody. Welcome back to the tonics real estate, where your nation we actually have with us, James choo. I don't know what happened there. We had a little technical difficulty, but it's done. So we're excited. I'm back. So James, to first of all give us a little background. How many years you've been in the business, James? 20 years, 20 years. So in 28 years in the mortgage business that you own the real estate office at one point, right?

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Correct. Prior to that, I owned a real estate office. I know, I know I look pretty young, but I've been in business for quite some time.

You're the youngest, young and skinny that young man has actually lost a tremendous amount of weight over the past six months or so. Congratulations on that. Let me ask you a question. You know, I remember you telling me the story about you and Fernando, how you guys got started in sales and how that really kind of shaped how, you know, I always joke about it. I says, you know, he doesn't really need to pick up the phone because he's a master at, you know, like I said, your shooting powder is what our question is like the entertainment marketer. So how does, you know, how do you, how do you build a business based on the relationships you have and, you know, I mean, you belong to a, you belong to a country club, right? And out of the country club and you play golf for three, four days a week in the, you know, in the summertime, but you're working probably 90% of that time when you're playing golf. Right.

I don't really work doing golf, actually. Look again, I think networking, everything is about open Ozzy and be straightforward. And one things I have been taught right from very, very early in my career is never be afraid to tell people what you do right then in a day, you've got the, have to tell you, tell, you know, your, your, your friend, your acquaintance, what exactly you do for a living. Okay. And then a day, you know, I don't obligate, this is recipe. If they liked me, they gave me opportunity. I proved themselves. And that's something that I always try to do is try to prove myself that I'm able to you know perform my job to the best that I could for every single customers that come through me.

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You know, it's always me that it's inevitable whenever we go to your Coldplay play golf, which has always a pleasure. You know, one of the things about you it's interesting is I never hear you say, Hey, you know, I, I, you know, and even when somebody asks you directly, what do you do? You go on, you know, I'm in the banking industry, you know, and at some point it'll come out in the conversation that like, what do you do? And I'm, I'm mortgage lender, but what's interesting is I've been at the club with you and people come to you at the bar and say, Hey, you know what, Jimmy, I need you to my kids buying a place where I'm doing this, or I'm doing that. I need to talk to you when you get a chance. And, you