#11 Better Customer Connections For Your Online Store: For Planet & Profit MindfulCommerce

Find us: 
Head to our community page to register & join the MindfulCommerce community as an expert, brand or merchantInstagram: @mindfulcommerceFacebook @MindfulCommerceContact Us - info@mindfulcommerce.ioWhere to find Scott Goodman:
Scott Goodman - Email: scott.goodman@okendo.io
Where to find Rachel Tyers:
Rachel Tyers - Email: rachel.tyers@okendo.io
Where to find Okendo:
Okendo - WebsiteOkendo - MindfulCommerce directory listing
Where to find Lucy Roberts:Lucy Roberts - Email: lucy@bravetheskies.com
Where to find Brave the Skies:
Brave the Skies - Website
Where to find Reverie the Boutique:
Reverie - WebsiteReverie - Instagram
Links Mentioned in Episode:
Urth (formerly Gobe)Activated EcoFinisterreWAGWanderer BraceletsFoursixtySpellRixoLSKD (Loose Kid)KlaviyoHerbivore
Gorgias - Shopify AppFashion Impact - Shopify App
Shownotes:
Krissie Leyland  0:00  
Hello, and welcome to The MindfulCommerce Podcast, a place where we talk to ecommerce brands and service providers and developers who care about protecting our planet. I'm Krissie.
Rich Bunker  0:11  
And I'm Rich, and we're your hosts. This podcast is an extension of the MindfulCommerce Community.
Krissie Leyland  0:18  
The MindfulCommerce Community is a safe place for ecommerce brands and experts to connect, collaborate and explore opportunities to work together to unleash the power of ecommerce as a force for good.
Rich Bunker  0:30  
You can join by going to mindfulcommerce.io and by clicking 'Community'. See you there!
Krissie Leyland  0:36  
Hello, and welcome to a brand new series of The MindfulCommerce Podcast! So this is going to be slightly different. We are re-uploading or uploading events that we have done in the community. And today, this is an event we did in January-so the beginning of this year: 2021-with Okendo, which is a customer review app for Shopify stores, and Brave the Skies & Reverie The Boutique.
So we spoke to Scott, just to get a little intro into what how Okendo came about. And if you would like to hear more information about Reverie The Boutique, Lucy's brand and Brave the Skies, which is a Shopify Plus agency that she is MD for, then you can head to episode number four. There, we talk about the intersection between ecommerce and sustainability.
Anyway, let's get to the event then. So this is all about how online stores can create better connections with their customers. We talk about user generated content, influencer marketing, reviews, obviously with Okendo and email marketing as well and how you can combine all of those together to create the perfect strategy to connect with your customers on another level. In particular, we talk about this from a perspective of a small brand with not such a big budget. So hopefully, this will really help you to create your new strategy for the year going forward. Yeah, so we hope you enjoy. If you like it, please subscribe. Join the community so that you can be aware of these events and join them as they are actually happening live and you can ask your own questions! So let's now go and speak to Scott:
Scott Goodman  2:43  
Hey, guys, so I'm Scott, I'm Okendo's, APAC and EU/UK market lead. I've been tasked to kind of give you some background into Okendo's fruition. What's our story? How did we come about? So Okendo is a Sydney-founded tech startup. The idea or concept that started the journey was actually to do video reviews. Now obviously, we have evolved a lot since that concept. But at that time, text reviews was the standard, there was nothing else. So we saw an avenue to do video reviews. And now you know, we're in 2021 and we do text, we do video, we do photos, we do q&a and we integrate with a wealth of different Shopify partner partners out there, cross loyalty, email, subscription, those types of things.
So we now services over 3000 customers for Shopify plus partner. And we have some of the world's biggest brands on our on our platform, so it's a super exciting time. We, strength