Business Muscle

Business Muscle Podcast
Business Muscle

How do I turn my side hustle into a full time job? What strategies should I implement in my business now to gain financial freedom? How do I launch a business with no outside investors? How do I grow my business to six figures in less than 6 months? How do I market my business to get a return on my investment as quickly as possible? And the MOST important question, how do I quit my day job and build the business of my dreams? Whether you have a business idea and you’re not sure how to make it come to life, you want to turn your side hustle into your full time gig, or you own a small business and want to turn it into an empire - you’ve come to the right place. And we can’t help ourselves, as a physical therapist and a fitness instructor, we’re going to throw fitness and wellness tips your way, too. The Business Muscle podcast is a female run business podcast loaded with tips and takeaways to make you the strongest business owner you can be. Expect episodes on anything from how to be profitable in the first month to the way we grew five locations in less than three years, to ways to bulletproof your back. Your co-hosts Elise and Ariel have the experience to put the muscle behind your business, together scaling to 7 different business locations in less than 7 years, each of them profitable in the very first month. Our co-hosts and guests are the experts who will help you turn your passion into a profitable business in less time than you’d think. Get ready to flex your business muscle!

  1. 14 OCT

    67. FOUR THINGS WE LEARNED FRANCHISING OUR BUSINESS

    In this episode, we chat about the decision to franchise and the key indicators that showed the business was ready to expand. We break down the importance of having strong operational systems in place, from consistent follow-up protocols to streamlined event management. We also talk about the value of documenting everything and ensuring efficient training programs through tools like Loom, which help maintain high standards across the board! We chat about the non-negotiable aspects of a successful franchise, like brand control and customer experience. We also discuss the significance of uniformity in branding, messaging, and marketing, ensuring every franchise location delivers the same top-tier customer experience. From greeting clients to follow-up care, creating a community that clients want to be a part of is at the heart of their business model. Whether you’re planning to franchise or not, this episode breaks down the key pieces of a successful business!  Learn more about franchising a Fixxed: https://www.fixxedstudios.com/franchise Work with us here: https://www.businessmusclepodcast.com/ You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.  Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486 Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161 Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/

    16 min
  2. 7 OCT

    66. JERA BEAN- social media and content creating powerhouse

    In this episode, we’re joined by Jera Bean, a powerhouse in social media coaching, content creation, and education! With over 180k Instagram followers and more than 1.5 million TikTok followers, Jera shares her inspiring journey from becoming an Adidas ambassador to navigating the highs and lows of the fitness world, and eventually building her thriving social media business. She opens up about the challenges of being vulnerable on social media and how she stays organized. Recently, Jera launched her first self-paced course, the Video Editing Rodeo, which is available now! In this conversation, Jera gives us her approach to social media strategy, offering actionable tips on building a strong presence, engaging with audiences, and maintaining authenticity while working with major brands like Estee Lauder and MAC. Whether you're looking to grow your social media following or are curious about the business of content creation, this episode is packed with insights on creating sustainable, long-term success in the digital world. Enjoy! Work with Jera Bean: https://www.jerabean.com/ Work with us here: https://www.businessmusclepodcast.com/ You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.  Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486 Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161 Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/

    39 min
  3. 30 SEPT

    65. Emily Silver co-found of NAPS

    In this episode, we’re joined by Emily Silver, Family Nurse Practitioner, IBCLC, and co-founder of NAPS, a rapidly growing company that provides comprehensive care to new and expecting families! Emily shares her journey from starting as a labor and delivery nurse to building NAPS into a team of 45, serving over 1,200 patients monthly with prenatal classes, daytime and overnight care, new mom groups, and virtual services. She also discusses the launch of their online membership, Nurture by NAPS, which sold out to 100 founding members in just 48 hours during the pandemic. Emily opens up about the unique dynamic of running a business with her best friend and co-founder, emphasizing how their friendship has been key to their success over the last 13 years. Tune in to hear how NAPS continues to grow and adapt, all while maintaining a deep commitment to supporting families through every stage of parenthood. Book with NAPS: https://www.nurturebynaps.com/ Work with us here: https://www.businessmusclepodcast.com/ You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.  Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486 Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161 Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/

    47 min
  4. 23 SEPT

    64. WE FRANCHISED OUR BUSINESS!

    We franchised Fixxed! Today we’re chatting about the big goals we have for our business and the goals that led to the decision to franchise. From building a strong brand to creating a profitable, replicable business model, we share some of the key moments that signaled it was time to expand. We also get into the nitty-gritty of what the process was like—think legal documents, trademarks, and why having a great franchise attorney makes all the difference! If you’ve ever considered opening a franchise, this episode is packed with helpful tips! We break down the top perks of becoming a franchisee, like tapping into an established brand, getting hands-on training and support, and benefiting from marketing campaigns and bulk purchasing power. Plus, you’ll hear about how being part of a franchise makes financing easier and helps you hit the ground running with a proven business model. Enjoy! Learn more about franchising a Fixxed: https://www.fixxedstudios.com/franchise Link to FREE Cash based PT blueprint webinar: https://fixxed.brandbot.io/forms/cash-based-pt-webinar-sept-18th-h8G4Rh.html Work with us here: https://www.businessmusclepodcast.com/ You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.  Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486 Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161 Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/

    18 min
  5. 16 SEPT

    63. Photographer to Studio Owner: Kelly Giordano of The Haverhill Studio

    On this episode, we welcome Kelly Giordano, the talented photographer and owner of The Haverhill Studio, a versatile rentable studio space for photographers, creatives, and the community. Kelly shares her journey into photography, discussing the challenges she faced when starting out, her favorite tools of the trade, and effective strategies for marketing her services. She also offers advice for young photographers, emphasizing the importance of delivering an exceptional client experience. Kelly reveals what inspired her to open her own studio and the steps she took to find and set up the perfect space. She discusses the challenges of running a studio, maintaining a creative environment, and fostering a community of photographers. Kelly also provides insights for those considering opening their own rentable studio space and shares her vision for the future of her photography business and the studio’s impact on the local photography community. Whether you're a photographer, creative entrepreneur, or simply curious about the behind-the-scenes of running a studio, this episode is packed with inspiration and practical tips. Enjoy!  Book at The Haverhill Studio: https://www.thehaverhillstudio.com/ Work with us here: https://www.businessmusclepodcast.com/ You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.  Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486 Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161 Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/

    34 min
  6. 9 SEPT

    62. Coaching Call: LIVE WELL IV HYDRATION LOUNGE

    On this week’s episode, we have a live coaching call! Today we sit down with the dynamic trio behind LIVE WELL IV Hydration Lounge, a veteran-owned, woman-owned, and first responder-owned small business that opened its doors in February. Co-owners Chris Hamilton and Joe Mastrisciano join us to share the challenges and opportunities they've encountered as they establish their presence in the emerging field of IV hydration therapy. Throughout the episode, we talk about their strategies for brand awareness, leveraging social media, and differentiating their business in a competitive market. As LIVE WELL IV navigates the early stages of growth, we explore effective marketing and outreach strategies, the importance of building strategic community partnerships, and the key metrics they should be tracking for success. The discussion also touches on client retention, customer feedback, and the creation of referral programs to build a loyal customer base. Whether you're a new business owner or looking to fine-tune your approach, this episode offers valuable tips into how to grow and sustain a successful small business in a niche industry. Enjoy!  Book with Live Well IV Hydration Lounge: https://www.lwivhydration.com/ Work with us here: https://www.businessmusclepodcast.com/ You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.  Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486 Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161 Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/

    51 min
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How do I turn my side hustle into a full time job? What strategies should I implement in my business now to gain financial freedom? How do I launch a business with no outside investors? How do I grow my business to six figures in less than 6 months? How do I market my business to get a return on my investment as quickly as possible? And the MOST important question, how do I quit my day job and build the business of my dreams? Whether you have a business idea and you’re not sure how to make it come to life, you want to turn your side hustle into your full time gig, or you own a small business and want to turn it into an empire - you’ve come to the right place. And we can’t help ourselves, as a physical therapist and a fitness instructor, we’re going to throw fitness and wellness tips your way, too. The Business Muscle podcast is a female run business podcast loaded with tips and takeaways to make you the strongest business owner you can be. Expect episodes on anything from how to be profitable in the first month to the way we grew five locations in less than three years, to ways to bulletproof your back. Your co-hosts Elise and Ariel have the experience to put the muscle behind your business, together scaling to 7 different business locations in less than 7 years, each of them profitable in the very first month. Our co-hosts and guests are the experts who will help you turn your passion into a profitable business in less time than you’d think. Get ready to flex your business muscle!

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