Coffee & Compete

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Coffee & Compete is the show that breaks down the news, gossip, and tactics of competitive business strategy - who is winning, who is losing, and everything in between. Hosted by Adam McQueen and Hunter Sones.

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How a Small Company Positions Against Their Top Competitor w/ Anthony Pierri

IT'S GUEST TIME... Co-Founder of FletchPMM, Anthony Pierri, joins us to break down one of our favourite examples of competitive positioning (positioning he worked on!) with Freckle.io against their top competitor, the well-established Clay. We also talk about a ton of other stuff, like how companies should think about positioning as the grow. It's a good one. Learn about how competitive your deals actually are from 3,400 buyers: https://www.linkedin.com/pulse/truth-how-competitive-your-deals-according-3400-buyers-klue-oex6c/ Watch the first short film EVER in competitive intelligence: https://klue.com/klueless TIMESTAMPS: (00:00:00) Compete Network drops (00:02:20) Introducing Anthony Pieri (00:03:04) Freckle.io vs. Clay (00:11:34) Anthony’s work with Freckle’s positioning (00:13:23) The risk of calling out competitors (00:17:35) Private equity’s effect on positioning (00:20:00) The reception to Freckle vs. Clay (00:23:57) Being direct with competitors (00:27:09) Hunter calls out our competitor? (00:29:00) How to call out your competitors (00:33:14) Anthony’s perspective on calling out competitors CREDITS: Guest: Anthony Pierri Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

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POWER HALF HOUR: How to Drive Action With Win-Loss Insights

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events CREDITS: Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

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The Future (and Present) of Win-Loss Analysis w/ Ryan Sorley

Hunter nerds out with Ryan Sorley, VP of Win-Loss at Klue, about Win-Loss – where it's going, and where it's been. And Ryan shares his spicy new way of framing Win-Loss, the ReadyGO Assessment. Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05 TIMESTAMPS: (00:00:00) Coffee & Compete (00:01:53) Welcome Ryan Sorley (00:02:30) Why Ryan pursued a Win-Loss Analysis business (00:05:23) The current state of Win-Loss Analysis (00:08:06) Ryan’s ‘ReadyGo Assessment’ (00:11:47) The future of Win-Loss Analysis (00:15:37) How to frame a Win-Loss interview CREDITS: Guest: Ryan Sorley Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

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POWER HALF HOUR: Framing the Market for Your Buyer: Tiering Competitive Threats w/ Clara Smyth & Jon Itkin

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events CREDITS: Guest: Clara Smyth & Jon Itkin Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

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Building a Competitive Landscape for Your Executive Team & the Compete Week Recap

Hunter and Katie talk about building and presenting a competitive landscape for the executive team and we talk about EVERYTHING you missed at Compete Week. Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05 TIMESTAMPS: (00:00:00) Chillin’ and killin’ (00:01:42) Compete Week 2024 (00:03:19) Hunter’s favourite thing you missed at Compete Week (00:06:32) Katie’s favourite thing you missed at Compete Week (00:08:29) Adam’s favourite thing you missed at Compete Week (00:11:34) Compete Week 2024 learnings (00:13:22) The Purple Carpet…. (00:21:29) Building a competitive landscape for executives (00:28:13) How should you think about competing in marketing? CREDITS: Guest: Katie Berg Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

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When a Rebrand BACKFIRES & Running Win-Loss Committee Meetings

Beehiiv took Kit's (previously known as ConvertKit) rebrand to task and did one of the best competitive campaigns we've seen... and Hunter shares his first experience at a Win-Loss committee meeting. Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05 TIMESTAMPS: (00:00:00) Welcome to Coffee and Compete (00:01:23) Compete Week Highlights and Announcements (00:02:32) Introducing Klue’s 360° Win-Loss Product (00:04:16) Beehiiv vs. ConvertKit’s Rebrand to Kit (00:18:32) Hunter’s first ever Win-Loss committee meeting CREDITS: Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

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POWER HALF HOUR: 5 Questions You NEED to Ask Your Buyers w/ Eric Holland

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events CREDITS: Guest: Eric Holland Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

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How to Analyze your Competitive Landscape

In this special birthday episode of "Coffee and Compete," hosts Adam McQueen and Hunter celebrate another year around the sun with some surprise belated COMPETE birthday wishes. Register for Compete Week: https://klue.com/compete-week TIMESTAMPS: (00:00:00) A Birthday Surprise (00:02:16) Compete Week 2024 (00:05:52) Conducting Competitive Landscape Analysis (00:11:10) Hunter's Win-Loss and Competitive Enablement Schedule (00:18:32) How ESPN's Strategy Created Ankle Biter Competitors CREDITS: Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

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Coffee & Compete is the show that breaks down the news, gossip, and tactics of competitive business strategy - who is winning, who is losing, and everything in between. Hosted by Adam McQueen and Hunter Sones.