#112 - Christina Garnett - Principal Marketing Manager, Offline Community and Advocacy at HubSpot - Building Authentic Community and Advocacy in GTM

In this episode of Revenue Today, host Jared Robin is joined by Christina Garnett, a community leader, advocacy strategist, and customer marketer. She is currently the Principal Marketing Manager, Offline Community and Advocacy at HubSpot.

Christina Garnett discusses the importance of building a community as part of a go-to-market strategy and debunks the myth of personal branding. She emphasizes the need to let go of narcissism and ego in order to create a thriving community. Christina shares examples of successful community building and advocacy strategies, such as HubSpot's Inbound Correspondents Program. She also highlights the impact of social media on personal validation and the importance of curating social feeds for a healthier online experience.

KEY TAKEAWAYS

• Building a community requires letting go of narcissism and ego to let others thrive.
• Personal branding should focus on providing value and showcasing unapologetic humanity.
• Advocacy and community building should prioritize customer needs and create spaces for connection and dialogue.
• Curating social feeds is essential for a healthier online experience and personal growth.

QUOTES

• "You have to let go of your narcissism and your ego in order to be a door instead of being the main character." - Christina Garnett
• "Your consumers can spot trends, and if they see the same thing over and over again, it becomes exhausting and has a negative effect." - Christina Garnett
• "Your personal worth should not be tied to social media validation. Seek validation outside of that." - Christina Garnett

Connect with Christina in the links below:

• LinkedIn: https://www.linkedin.com/in/christinamgarnett/

Ways to tune in:

• Amazon Music: https://music.amazon.com/podcasts/40b665df-1a4f-455a-a514-ef599fd1a106
• Apple Podcast: https://podcasts.apple.com/us/podcast/revenue-today/id1626063261
• Spotify: https://open.spotify.com/show/38z3wZIAcpoAYF5LQ65xON
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZXRvZGF5LmxpdmUvZmVlZC54bWw
• YouTube: https://youtu.be/6KEho9RSaHs