112: Merging Marketing and Spirituality – ANISA BENITEZ

Anisa Benitez is my first ever podcast guest that I discovered on TikTok (@anisabenitez). The discoverability of new faces and types of content on TikTok is like nothing I’ve experienced before – it’s a great way to expand your creative thinking and your subconscious beliefs about what’s possible.

Anisa is on a mission to dismantle the 'starving artist' stigma and bring higher consciousness forward through media. She shares content about self-care, mindfulness and what she calls “creative wellness”. 

In this conversation, we cover:

• Using social media to serve others
• Marketing in a templatized way vs creative marketing
• Why she left the corporate world to become an entrepreneur 
• Allowing intuition to inform your decisions 
• Appetite for substance on TikTok
• Sustaining creative practices for wellness and healing
• Social media boundaries
• Making deeper impact with fewer people over amassing “followers”
• Cancel culture vs Social media energy hygiene
• Finding your own way to do social media
• Is high quality visual content where it’s at? 
• Anisa’s experience being a primary caregiver to her partner
• Practical self-care tips
• I share my recent psychedelic experience 
• The intersection of marketing and spirituality 

See all show notes on wokeandwired.com

Learn how to grow on TikTok.